How many Lodging franchise brands are there?

We track 174 lodging franchise brands with verified FDD data, verdict grades, and financial metrics.

What is the average investment for a Lodging franchise?

The average initial investment for a lodging franchise ranges from $13,125,034 to $44,923,555, based on FDD Item 7 disclosures across 174 brands.

What is the average revenue for Lodging franchises?

The average gross revenue reported by lodging franchises is $1,400,981, based on Item 19 financial performance representations.

How many Lodging franchises have an A verdict?

34 out of 174 lodging franchise brands have earned an A verdict, indicating strong unit economics, low franchisee turnover, and favorable SBA loan performance.

What is the SBA loan charge-off rate for Lodging franchises?

The average SBA loan charge-off rate for lodging franchises is 6.5%, based on data from 116 brands with 10 or more SBA-backed loans.

Best Lodging Franchises (2026)

174 brands analyzed. Average investment: $13.1M. Average revenue: $1.4M.

How to evaluate lodging franchises

Weigh investment against disclosed revenue — high revenue can require high capital.
Read the SBA charge-off rate as one risk signal, not the whole picture.
Verify figures against each brand's FDD (Item 7 costs, Item 19 revenue) — gross sales are not profit.
Shortlist a few, then talk to current and former owners before you commit.

Compare brands →See rankings →

Brands: 174

Avg investment: $13.1M - $44.9M

Avg revenue: $1.4M; Median $1.4M · 2 of 174 disclose Item 19

Avg SBA charge-off rate: 6.5%; 73 brands with ≥10 loans

Avg franchise fee: $60K

Avg 3-yr growth: 139.6%; System CAGR · median 150.0% · 23 brands

Avg fee load: 10.3%; Royalty + ad fund

Avg turnover: 4.5%; Franchisee churn

A-rated: 34

Investment vs. franchise fee

ABCDF

Top Lodging franchises

AStrongest tier

Comfort

Investment

$319K – $2.3M

Item 19 (Reported)

N/A

Units

1,664+1%

SBA 7(a) charge-off

1.8%(n=265)

Lodging

Report data issue

FDD '24

AStrongest tier

Kampgrounds Of America

Investment

$5.0M – $16.7M

Item 19 (Reported)

N/A

Units

481+2%

SBA 7(a) charge-off

0.0%(n=27)

Lodging

Report data issue

AStrongest tier

Motel 6

98 contacts

Investment

$195K – $1.5M

Item 19 (Reported)

N/A

Units

1,195+10%

SBA 7(a) charge-off

4.6%(n=615)

Lodging

Report data issue

FDD '26

AStrongest tier

Hampton by Hilton

93 contacts

Investment

$17.0M – $24.7M

Item 19 (Reported)

N/A

Units

2,390+2%

SBA 7(a) charge-off

3.3%(n=195)

Lodging

Report data issue

FDD '26

AStrongest tier

Baymont Inn & Suites

98 contacts

Investment

$232K – $4.2M

Item 19 (Reported)

N/A

Units

547+2%

SBA 7(a) charge-off

1.5%(n=84)

Lodging

Report data issue

FDD '26

AStrongest tier

Home2 Suites by Hilton

27 contacts

Investment

$18.1M – $26.6M

Item 19 (Reported)

N/A

Units

731+23%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '26

AStrongest tier

Yogi Bear’s Jellystone Park Camp-Resort

75 contacts

Investment

$324K – $2.4M

Item 19 (Reported)

N/A

Units

78+5%

SBA 7(a) charge-off

4.3%(n=35)

Lodging

Report data issue

FDD '25

AStrongest tier

Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites

121 contacts

Investment

$5.4M – $24.0M

Item 19 (Reported)

N/A

Units

119+9%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '24

AStrongest tier

Red Roof Inn

96 contacts

Investment

$259K – $1.6M

Item 19 (Reported)

N/A

Units

619+8%

SBA 7(a) charge-off

5.5%(n=461)

Lodging

Report data issue

FDD '25

AStrongest tier

Hyatt Regency Hotel

45 contacts

Investment

$71.2M

Item 19 (Reported)

N/A

Units

103+3%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '24

AStrongest tier

TownePlace Suites by Marriott

621 contacts

Investment

$13.1M – $38.5M

Item 19 (Reported)

N/A

Units

571+6%

SBA 7(a) charge-off

Limited data

Lodging

Report data issue

FDD '26

AStrongest tier

Fairfield by Marriott

101 contacts

Investment

$12.3M – $34.5M

Item 19 (Reported)

N/A

Units

1,191+3%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '26

AStrongest tier

My Place Hotels

70 contacts

Investment

$99K – $127K

Item 19 (Reported)

N/A

Units

78+6%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '26

AStrongest tier

Hilton Garden Inn

10 contacts

Investment

$25.5M – $37.4M

Item 19 (Reported)

N/A

Units

759+2%

SBA 7(a) charge-off

Limited data

Lodging

Report data issue

FDD '26

AStrongest tier

Koa

138 contacts

Investment

$5.0M – $16.4M

Item 19 (Reported)

N/A

Units

478-1%

SBA 7(a) charge-off

1.5%(n=76)

Lodging

Report data issue

FDD '25

AStrongest tier

Extended Stay America Suites

122 contacts

Investment

$9.2M – $14.3M

Item 19 (Reported)

N/A

Units

427+15%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '26

AStrongest tier

MainStay Suites

40 contacts

Investment

$8.7M – $15.8M

Item 19 (Reported)

N/A

Units

126+25%

SBA 7(a) charge-off

Limited data

Lodging

Report data issue

FDD '24

AStrongest tier

Marriott Hotel / JW Marriott

249 contacts

Investment

$104.8M

Item 19 (Reported)

N/A

Units

369+2%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '26

AStrongest tier

DoubleTree by Hilton

14 contacts

Investment

$31.5M

Item 19 (Reported)

N/A

Units

372+5%

SBA 7(a) charge-off

Limited data

Lodging

Report data issue

FDD '26

AStrongest tier

Homewood Suites by Hilton

99 contacts

Investment

$21.4M – $31.8M

Item 19 (Reported)

N/A

Units

508+5%

SBA 7(a) charge-off

N/A

Lodging

Report data issue

FDD '23

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