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FranchiseVerdict

Research

Franchise Research & Analysis

Data-driven insights from FDD filings and SBA loan records. Original research on franchise failure rates, owner earnings, and investment costs.

Showing 1–12 of 92 articles

Buyer Guide

How to Read an FDD: The 23-Item Checklist for Buyers

A practical, item-by-item checklist for reading a Franchise Disclosure Document. The five items that decide the investment, plus what to check in all 23.

11 min read
Buyer Guide

FDD Item 7: The True Cost of a Franchise

Item 7 lists the real initial investment, not the franchise fee. We break down what it includes using live data from McDonald's, Chick-fil-A, and more.

9 min read
Buyer Guide

FDD Item 6: The Hidden Fees in Every Franchise

Item 6 discloses every recurring franchise fee, not just the royalty. We show royalty and total-fee-load averages by industry, computed from live FDD data.

9 min read
Buyer Guide

FDD Item 20: How to Spot a Franchise in Decline

Item 20 reveals whether a franchise system is growing or shrinking. Learn to read the unit-count table, with live open-vs-close data on declining brands.

8 min read
Buyer Guide

FDD Items 3 & 4: Litigation and Bankruptcy

Items 3 and 4 disclose a franchisor's litigation and bankruptcy history. How to read them in context, with live case-per-unit data on major brands.

8 min read
Buyer Guide

FDD Item 17: Renewal, Termination & the Cost of Exit

Item 17 is the franchise exit clause: term length, renewal conditions, transfer fees, and non-competes. How to read it, with live term and transfer-fee data.

8 min read
Buyer Guide

FDD Item 21: Is the Franchisor Financially Healthy?

Item 21 holds the franchisor's audited financials. How to check solvency, spot a going-concern note, and read the statements that protect your investment.

7 min read
Data Deep-Dive

Franchise Royalties by Industry: Who Charges the Most?

Financial services franchises charge the highest royalties; restaurants the lowest. Average royalty rates by industry, computed live from FDD fee data.

7 min read
Data Deep-Dive

Recession-Resistant Franchises: 2008 vs 2020 Data

Which franchises survive downturns? SBA loan vintages show the 2008 crisis hit 5x harder than COVID. The categories and traits that hold up, by the numbers.

8 min read
Analysis

McDonald's vs Subway: Which Franchise Wins on Data?

McDonald's vs Subway compared on cost, revenue, fees, and SBA loan performance. The two biggest restaurant franchises, and why cheaper isn't better.

7 min read
Analysis

Planet Fitness vs Anytime Fitness: Franchise Data Compared

Planet Fitness vs Anytime Fitness on cost, revenue, fees, and SBA default rates. Big-box vs small-box gym franchising, by the numbers.

7 min read
Analysis

Popeyes vs KFC: Which Fried Chicken Franchise Wins?

Popeyes vs KFC compared on revenue, cost, royalties, and SBA charge-off rates. Which fried chicken franchise has the stronger unit economics?

7 min read

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In-depth educational resources for franchise research