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EVEN Hotels Franchise Cost, Revenue & Review 2026

LodgingGAFranchising since 2014
BAbove averageAbove average61/100Editorial grade from public filings; not investment advice.
Investment
$16.9M – $25.2M
Disclosed sales
partial, no system average
SBA charge-off
Under 10 loans (2)

Investment, fees, disclosed sales, units, SBA record and risk, as one PDF. Free; no spam; one click to unsubscribe.

FV-00878Data QualityStandard76%FDD 2024 · 2yr old
Manager-run OKNo: No territory protection

Data from FDD filing + SBA 7(a) records

Analysis by FranchiseVerdict Research · Methodology

This data is from a 2024 FDD. Current terms may differ. Always verify with the franchisor's latest disclosure document.

EVEN Hotels is IHG's wellness-focused hotel franchise offering fitness-forward rooms and healthy dining. Franchisees own and operate the properties, managing guest services, housekeeping, and revenue under brand standards.

FranchiseVerdict summary · 2026

A EVEN Hotels franchise requires a total initial investment of $16.9M – $25.2M, including a $75K franchise fee and an ongoing 5.0% royalty[2]. The 2024 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →

Sources, dates and evidence

FDD issued: · Data extracted: · Last cited check: · Staleness risk: high - issued more than two years ago

Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.

Overview

Investment
$16.9M – $25.2M
54th pct Lodging
Avg gross sales
N/A
Incl. company outletsProjection
Royalty
5.0%
3rd pct Lodging
Units
19
30th pct Lodging
SBA charge-off
N/A

Quick verdict · Lodging · color = vs category peers

Total Investment
$16.9M – $25.2M
Median $8.9M
above median ↑, worse than category
Franchise Fee
$75K
Median $50K
above median ↑, worse than category
Liquid Capital Req'd
$200K – $1.0M
Median $312K
above median ↑, worse than category
Avg Revenue
Partial, no system average
No system average in Item 19
Royalty Rate
5.0%
Median 5.0%
near median
Ongoing Fees
8.5% of rev
Median 8.5%
near median
SBA Charge-Off Rate
Under 10 loans (2)
Insufficient SBA coverage: 2 loans, rate hidden below 10
System Size
19 units
Median 60 units
below median ↓, worse than category
Turnover Rate
N/A
Median 0.7%
below median ↓, better than category
Territory
None
The franchisor can open or license outlets nearby
Owner-Operator
Optional
Can hire a manager
Litigation
60 cases
Review carefully

Green = favorable by >10% vs Lodging median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)

Data from public FDD filings and SBA records. Not financial advice. Methodology

Bottom line

  • COSTTotal investment $16.9M – $25.2M including a $75K franchise fee, 5.0% ongoing royalty.
  • RETURNSItem 19 reports occupancy, ADR and RevPAR rather than annual gross sales, so unit revenue is not directly comparable.
  • RISKVerdict B (Above average), verdict score 61/100 (higher is better).
  • GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed); 11 signed but not yet open (Item 20).
  • LEGAL60 litigation matters disclosed in Item 3, higher than typical. Of the 15 listed on this page, 11 name the franchisor itself, 4 its parent, affiliates or predecessor. Pending claims are allegations, not findings.

Item 1 · who you're contracting with

The Franchisor

Corporate structure & franchisor financials
Legal entity
Holiday Hospitality Franchising, LLC
Parent company
Six Continents Hotels, Inc.
FDD Item 1, page 9 of the 2024 FDD
Ultimate parent
InterContinental Hotels Group PLC
FDD Item 1, page 9 of the 2024 FDD
Incorporated in
DE
HQ
Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$27.2M
vs $26.1M prior year

Affiliated brands

  • Six Continents Limited

Other brands the franchisor or its parent operates (Item 1).

Same owner · FDD Item 1, page 9

8 other brands on this site name InterContinental Hotels Group PLC as parent or ultimate parent in their own FDD.

Grouped by the owner's name as each filing prints it (this page: the 2024 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.

Overview

About

CEO
Elie W. Maalouf
Headquarters
GA
Founded
1989
FDD year
2024
States available
15

Can you afford it, and what does the money buy?

Entry cost runs 137% above the typical lodging franchise.

Total investment (Item 7)$16.9M – $25.2MCited, not corroborated — printed on page 62 of the 2024 FDD (Item 7). Nothing else in our record independently restates or re-derives it.
Franchise fee$75,000Not cited — published from our reading of the franchisor's disclosure document; the page it is printed on has not been located.
Royalty5.0%Cited, not corroborated — printed on page 38 of the 2024 FDD (Item 6). Nothing else in our record independently restates or re-derives it.
Ad fund3.5%Not cited — published from our reading of the franchisor's disclosure document; the page it is printed on has not been located.
Working capital$200K – $1.0M

Source: FDD 2024 · Items 5–7

Full Item 7 breakdown26 line items

Initial investment breakdown

Item 7 initial investment line items
Line itemLowHigh
Application Feenot refundable$75K$75K
Property Improvement Plan (PIP) Feenot refundable$0$10K
Land (typically 2.1 to 2.4 acres)not refundable——
Building Constructionnot refundable$13.8M$20.0M
Furniture, Fixtures & Equipmentnot refundable$2.0M$2.7M
Operating Supplies and Equipmentnot refundable$338K$439K
PMS Equipment (Premise Based): Software, Installation & Training, IHG Concerto Equipment & Training, NGP/Payments Equipmentnot refundable$83K$96K
PMS Equipment (Hosted): Software, Installation & Training, IHG Concerto Equipment & Training, NGP/Payments Equipmentnot refundable$52K$66K
Guest Internet Access - Bandwidth (IHG Connect)not refundable$500$3K
Guest Internet Access - Hardware (IHG Connect)not refundable$23K$49K
Key Card System (Door Locks Only)not refundable$11K$28K
Entertainment - Hardware, Maintenance, Guest Support & Contentnot refundable$13K$15K
Employee Safety Devicesnot refundable$25K$30K
Other Technology Systemsnot refundable$76K$132K
Primary Identification Sign (including installation, freight, foundation and wiring)not refundable$25K$62K
Hotel Photographynot refundable$4K$6K
Market Feasibility Studynot refundable$0$30K
Openings Preopening Support Feenot refundable$9K$9K
IHG Learning Program (annual subscription)not refundable$4K$4K
Opening Date Extension Feenot refundable—$5K
Total initial investment$17.0M$25.3M

Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.

Item 7 · what it costs to open + operate

The Vitals

Total investment
$16.9M – $25.2M
Middle of category vs category
Liquid capital req'd
$200K – $1.0M
Top 40% of category vs category
Franchise fee
$75K
Middle of category vs category
Royalty
5.0%
typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Ongoing fees · Item 6

EVEN Hotels: Item 6 recurring fees
FeeAmount
Royalty5.0% of gross sales
Marketing / ad fund3.5% of gross sales
Technology fee$17
Training fee$5K
Transfer fee$75K
Inventory (initial)$338K – $439K
Total fee load8.5% of rev

What do units actually make?

Avg gross salesNot extracted
Median gross salesNot extracted
Item 19 typeoccupancy, ADR and RevPAR
Sample size19

Source: FDD 2024 · Item 19

ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Blue values = direct from FDD (Item 7 investment, Item 19 revenue, Item 6 fees)Not set = no filing supplies it and we will not substitute one. Enter your own

No Item 19 revenue figure for EVEN Hotels is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.

Returns model · single-unit ROIC

What would one EVEN Hotels unit return on the cash you put in?

From FDDNot set — you supply itYou overrode an FDD value
Revenue · per unit, per yearnot set
Item 19 not disclosed. Enter your own revenue assumption
Franchisor take · royalty + ad fundFDD
typ 6–8%
typ 3–5%
Operating costs · not in any FDDnot set

Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.

Total invested capital · what you put in to openFDD
FDD Item 7: $16.9M–$25.2M (midpoint used)
FDD reports $200K–$1.0M

Unlevered ROIC · per unit

Your modelled return on total invested capital, before any debt financing.

—

An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.


Store EBITDA · annual
—
EBITDA margin
—
Total invested
$21.7M
Payback
—
Single-unit only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even point.

These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.

Item 19 · Source: 2024 FDD

Financial Performance

Includes company-owned outlets

An occupancy metric, not unit revenue

Item 19 type
occupancy, ADR and RevPAR
Sample size
19
vs category median 98 · small
Reporting year
2023
Fiscal year the figures cover
Source filing
FDD 2024
Disclosed in the 2024 filing, covering 2023
Gross sales rank
No comparison data
Investment cost rank54th
Lower investment ranks lower (better)
Royalty rate rank3th
Lower royalty = lower percentile (better)
Unit count rank30th
vs Lodging peers
Risk score rank37th
Lower risk = lower percentile (better)

Compared against 175 Lodging brands

Showing the headline figures — all 146 extracted fields are in the Full FDD Report · $19 →

Operator outlook

What the numbers say

Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.

Fee burden

Total ongoing fee load of 8.5% (near the Lodging median).

Disclosure

Item 19 reports occupancy, ADR and RevPAR rather than annual gross sales, so unit revenue is not directly comparable.

Operator retention

System roughly stable (0.0% 3-year CAGR) with 19 units.

Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.

vs Lodging medians

How EVEN Hotels Compares

Metric
EVEN Hotels
Category median
vs median
Investment
$21.1M
$8.9Mmiddle half $1.2M–$18.3M · n=96
Above median, worse than category
Revenue
N/A
$1.4Mmiddle half $1.0M–$1.8M · n=2
N/A
Unit Count
19
60middle half 6–245 · n=126
Below median, worse than category

Category median of published Lodging brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.

Is the system healthy?

Total units19Cited, not corroborated — printed on page 102 of the 2024 FDD. Nothing else in our record independently restates or re-derives it.
3-yr growth+36.8% (favorable vs category)

Source: FDD 2024 · Item 20

Unit growth

Item 20 · unit dynamics

The Growth Chart

Total units
19
Opened
0
Last reporting year
Closed
0
Terminated
0
Franchisor ended the franchise (per Item 20)
Non-renewed
0
Term expired, not renewed (per Item 20)
Turnover rate
N/A
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (3-yr)
+36.8%
Net unit change over 3 years
3-yr CAGR
+0.0%
Compounded over last 3 years

Last fiscal year · Item 20 exits and transfers

Terminated
0
Not renewed
0
Transferred
1
Reacquired
0
Franchisor bought back
Signed, not yet open
11
0.58 per open outlet · Item 20 Table 5
Projected new
3
Franchisor's next-year forecast
Transfer rate
6.7%
Owners selling to other franchisees
Continuity rate
100.0%
Units that stayed open
2021
19
Franchised units
2022
19±0
Franchised units
2023
19±0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Active operators · 14 states
No contacts on file

States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.

Available to sell in · Item 12

  • California
  • Hawaii
  • Illinois
  • Indiana
  • Maryland
  • Michigan
  • Minnesota
  • New York
  • North Dakota
  • Rhode Island
  • South Dakota
  • Virginia
  • Washington
  • Wisconsin

States where the franchisor is registered to sell new franchises (FDD registration filings).

Where the owners are · Item 20 owner list

15 current owners across 14 states.

  • FL 2
  • CO 1
  • CT 1
  • GA 1
  • IL 1
  • MI 1
  • MN 1
  • NE 1
  • NH 1
  • NY 1
  • OR 1
  • PA 1
  • +2 more states

Counts only, from the list the franchisor prints in Item 20; 24 entries carry no state. Names and phone numbers are for your own due diligence and are not shown here.

Growth insight

Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.

SBA loan performance

Government records

SBA Loan Data

Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.

Total loans
2
Loan volume
$8.2M
Median loan
$4.1M
average
Charge-off rate
Under 10 loans (2)
Insufficient SBA coverage: 2 loans, rate hidden below 10

Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated

Repayment rate (PIF)
Under 10 loans (2)
5-yr charge-off
Under 10 loans (2)
Loans approved 2021+
Active lenders
0
Defaults
N/A

Explore lender portfolios on Bank Reports or regional data on State Reports.

Total loans
2
Loan volume
$8.2M
Charge-off rate
N/A
Jobs created
60

Historical SBA 504 lending data via CDCs, not predictive of future performance.

Explore lender portfolios on Bank Reports or regional data on State Reports.

What could kill this investment?

SBA charge-offUnder 10 loans (2)
Verdict score61/100 (higher is better)
Litigation60 cases
Auditor going-concern doubtNo (favorable vs category)

Source: SBA 7(a) FOIA · FDD Items 3, 21

Risk analysis

FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21

Risk & Legal

BAbove average61Verdict score 61/100
Low confidence±15 pts
4676

Litigation (Item 3)

Subject: the franchisor is a named party (defendant).

Multiple pending cases; Holiday as plaintiff in collection actions against licensees for unpaid fees and liquidated damages; Holiday as defendant in cases involving alleged improper renovation requirements, kickbacks from required vendors, wrongful non-renewal, and a data breach class action. No concluded or pending litigation relates solely to the EVEN Hotels brand. Several concluded cases settled with payments to Holiday.

Largest disclosed settlement: $10,900,000

Bankruptcy (Item 4)

None disclosed

Audited financials (Item 21)

Yes · PricewaterhouseCoopers LLP

Franchisor revenue (Item 21)

Yr 1: $27.2MYr 2: $26.1MNon-royalty: $0.3M

Franchisor entity revenue (not unit-level)

Item 21 audited financials (Holiday Hospitality Franchising, LLC, Exhibit G1; FYE Dec 31 2023/2022/2021) are present but all numeric values were lost in PDF text extraction (only Caesar-shifted row labels survived: Total revenues, Total assets, Total liabilities, Member's equity, Net income); figures not recoverable from this text. Auditor signature block (Atlanta, GA, dated March 28, 2024) present but firm name not in legible extracted text.

Supplier relationship · Items 8 & 16

  • Franchisor sells you products: Yes
  • Kickbacks from required suppliers: Yes
  • Must buy proprietary products: Yes
  • Restricted to system-approved products: Yes

Score breakdown · what drove the 61 / 100 verdict

  1. 01MEDHigh initial investment ($16.9M-$25.2M) with no disclosed average unit volumes or net income to validate ROI
  2. 02MEDOnly 19 units systemwide suggests minimal scale, limited support infrastructure, and potential brand viability issues
  3. 03HIGHMultiple litigation cases including class actions and system access disputes indicate operational and governance problems
  4. 04MINORUnprotected territory creates direct competition risk and cannibalization potential within franchise network
  5. 05MINORUnknown or stagnant unit growth trajectory suggests market rejection or corporate inability to recruit franchisees
  6. 06MINOR5% royalty on gross rooms revenue with $75K franchise fee is aggressive given brand size and support capability

Severity inferred from the FDD text · not a regulatory classification

Showing the headline figures — all 146 extracted fields are in the Full FDD Report · $19 →

Full litigation history from the FDD (Items 3 and 4) →

Litigation case detail60 matters · Item 3

Litigation cases

The franchisor

Pending (9)

  • Holiday Hospitality Franchising, LLC v. Momentum Fort Worth Investment LLC, Abdul Majid Hassanally and Shahnaz Majid Hassanally

    pending

    Brought against a franchisee · filed 2024 · State Court of DeKalb County, Georgia · Civ. Action No. 24A00417

    “Holiday filed this suit against the defendants seeking liquidated damages, unpaid franchise fees, and other amounts exceeding $1.5 million arising from defendants alleged breach of a Holiday Inn license agreement and Holiday’s subsequent termination of the license related thereto.”Page 20 of the 2024 FDD, Item 3

    Outcome:“Holiday believes its claims are meritorious, the Defendants’ counterclaims and defenses are not, and Holiday is prosecuting its case and defending against the counterclaims vigorously.”

  • Ahijit Vasani a/k/a Andy Vasani, Bhavna Vasani a/k/a Becky Vasani, Innvite Hospitality Group, LLC v. Holiday Hospitality Franchising, LLC, Surati Investment, LLC, Raiyan Rab, Numarix Real Estate Services, LLC, Mark Wolfe, Equity Central Realty, LLC

    pending

    Brought by a franchisee · filed 2023-07-17 · Court of Common Pleas, Lucas County, Ohio · Case No. G-4801-CI-0202303085-000

    “Plaintiffs claim that, in connection with the sale process related to the Hotel, they were misled into believing the scope of work required by the change of ownership license agreement for the hotel would be lighter in scope and less expensive than what it turned out to be.”Page 21 of the 2024 FDD, Item 3

    Outcome:“Appellate briefing is ongoing and the appeal remains pending.”

  • Atlanta Hospitality Investment, LLC, a Georgia limited liability company, and Mohammad Sarower Hossain, individually v. Holiday Hospitality Franchising, LLC

    pending

    Brought by a franchisee · filed 2023-10-31 · DeKalb County, Georgia Superior Court · Civ. Action No. 23-CV-9509

    “The amended petition alleges that Holiday made certain misrepresentations to plaintiffs in advance of the execution of the license agreement but asserted no claim for damages. The amended petition seeks a declaratory judgment finding that Holiday’s license agreement is unconscionable and unenforceable, that the liquidated damages clause is an unenforceable penalty, and that the defendants are not”Page 20 of the 2024 FDD, Item 3

    Outcome:“Holiday believes the plaintiff’s summary judgment motion has no merit and will file its own summary judgment motion at the appropriate time.” (page 21)

  • Park 80 Hotels, LLC, PL Hotels, LLC, Mayur Patel, JSK Exton LLC, Jay Z. Kuber Hospitality, Inc., Parmattma Corporation and Synergy Hotels, LLC, individually and on behalf of all others similarly situated v. Holiday Hospitality Franchising, LLC and Six Continents Hotels, Inc. d/b/a InterContinental H

    pending

    Brought by a franchisee · filed 2022 · N.D.Ga. · Case 1:22-cv-03709-LMM

    “The putative class action lawsuit brought on behalf of putative classes of Holiday licensees relates to an unauthorized access to certain of IHG’s systems by third party bad actors that resulted in a temporary disruption of certain services which plaintiffs allege had a negative impact on their businesses.”Page 22 of the 2024 FDD, Item 3

    Outcome:“Holiday, SCH and IHG Technology Solutions, LLC believe the allegations to be meritless and are defending vigorously.”

  • TJM Columbus, LLC d/b/a Crowne Plaza-Columbus North and TJM Syracuse, LLC d/b/a Crowne Plaza Syracuse v. Holiday Hospitality Franchising, LLC and Six Continents Hotels, Inc. d/b/a InterContinental Hotels Group

    pending

    Brought by a franchisee · filed 2022-05-23 · DeKalb County, Georgia Superior Court (removed twice to N.D. Ga., 1:22-cv-2541-VMC and 1:24-cv-00055-VMC; remanded) · Civ. Action No. 22-cv-5181

    “Plaintiffs are Crowne Plaza® licensees (for the Crowne Plaza® Columbus North – Worthington and the Crowne Plaza® Syracuse, respectively). Plaintiffs assert a breach of contract claim against Holiday and SCH related to a proposed sale of the subject hotels to a developer that intended to convert the subject hotels out of the Crowne Plaza® system.”Page 23 of the 2024 FDD, Item 3

    Outcome:“Holiday and SCH filed a renewed motion for summary judgment on all claims on May 23, 2024, which remains pending.”

  • Park 80 Hotels LLC, a Louisiana limited liability company, PL Hotels, LLC, a Louisiana limited liability company, individually, and on behalf of a class of similarly situated individuals and entities v. Holiday Hospitality Franchising, LLC, Six Continents Hotels, Inc. D/b/a Intercontinental Hotels G

    pending

    Brought by a franchisee · filed 2021-05-19 · United States District Court, Northern District of Georgia (consolidated; lead case filed in E.D. La.) · Civil Action No. 1:21-cv-04650-ELR (consolidated)

    “Each of the lawsuits allege that Holiday and SCH engages in unlawful and otherwise improper franchise business practices, including, imposing unreasonable products, services and requirements and receiving improper kickbacks from required purchases.”Page 23 of the 2024 FDD, Item 3

    Outcome:“On March 13, 2024, Holiday and SCH filed their opposition to class certification and a motion to” (page 24)

  • Scion Hotels LLC vs. Holiday Hospitality Franchising, LLC

    pending

    Brought by a franchisee · filed 2021-02-18 · D.N.J · Case No. 2:21-cv-02276-MCA-MAH

    “Scion Hotels LLC (“Scion”), a New Jersey licensee of a Holiday Inn hotel, filed a civil complaint against Holiday to obtain damages for violation of the New Jersey Franchise Practices Act in allegedly wrongfully imposing unreasonable standards of performance upon Scion and then wrongfully refusing to renew its license agreement.”Page 21 of the 2024 FDD, Item 3

    Outcome:“The parties have completed fact and expert discovery, and Holiday filed a motion for summary judgment on all claims on April 28, 2023, which has been fully briefed, and the parties are awaiting the Court’s ruling.”

  • Holiday Hospitality Franchising, LLC v. Niranjan Khatiwala, Nimesh D. Vesuwala and Mayur N. Khatiwala

    pending

    Brought against a franchisee · filed 2020-12-11 · State Court of Dekalb County, Georgia (transferred to Superior Court of DeKalb County, Civil Action No. 22CV4560) · Civil Action File No. 20A83898

    “On December 11, 2020, Holiday filed a lawsuit against the defendants seeking liquidated damages and unpaid system fees owed under a Crowne Plaza® license agreement that Holiday terminated as a result of the licensee’s failure to pay amounts owed to Holiday under the agreement.”Page 25 of the 2024 FDD, Item 3

    Outcome:“The case is currently pending in the Superior Court of DeKalb County, Georgia under Civil Action No. 22CV4560.”

  • Astoria Enterprises Ltd. v. Holiday Hospitality Franchising, Inc. and InterContinental Hotels Group PLC

    pending

    Brought by a franchisee · filed 2007-12-21 · The Queen’s Bench Winnipeg Centre · File No. CI-07-01-54936

    “On December 21, 2007, Astoria Enterprises (“Astoria”), a former Licensee, filed suit against Holiday demanding $541,000 in damages for failing to renew or extend an existing license beyond its original termination date and for loss of reputation. According to Astoria, Holiday’s refusal to renew the License was wrongful and commercially unreasonable.”Page 22 of the 2024 FDD, Item 3

    Outcome:“Holiday filed an answer denying any liability, and discovery is ongoing.”

Concluded (2)

  • Allied Hotels Limited v. Holiday Hospitality Franchising, LLC f/k/a Holiday Hospitality Franchising, Inc., and Six Continents Hotels, Inc.

    settled

    Brought by a franchisee · filed 2012-09-04 · United States District Court, Northern District of Georgia, Atlanta Division · Case No. 1:12-cv-03086-rlv

    “On September 4, 2012, Allied Hotels Limited (“Allied”), a former Crowne Plaza licensee of Six Continents Hotels, Inc. (“SCH”), filed suit against SCH and Holiday Hospitality Franchising LLC, alleging breach of the License Agreement and breach of the implied covenant of good faith and fair dealing based upon SCH’s termination of its License Agreement with Allied.”Page 27 of the 2024 FDD, Item 3

    Outcome:“The parties resolved this matter with SCH and Holiday making a payment of $180,000 payment to Allied.”

  • Lenexa Hotel, LP v. Holiday Hospitality Franchising, Inc.

    settled

    Brought by a franchisee · filed 2012 · United States District Court, District of Kansas, Kansas City Division, KS · Case No. 12CV2775; Case No. 15-9196

    “A lawsuit was filed by a Crowne Plaza® licensee in Lenexa, Kansas, initially on December 10, 2012 and later amended on January 17, 2013, alleging breach of contract, breach of the covenant of good faith and fair dealing and seeking declaratory relief as result of Holiday’s alleged failure to meet its contractual obligations concerning the reservation system.”Page 27 of the 2024 FDD, Item 3

    Outcome:“Following a mediation, the parties resolved this matter with no admission of liability by either party and Holiday making a payment to Plaintiff of $10.9M.”

Parent, affiliates and predecessor

Pending (2)

  • Marina di Castello SpA v. IHG Hotels Limited

    pending

    Brought by a franchisee · IHG Hotels Limited · filed 2013-11-22 · Court of Santa Maria Capua Vetere, Italy · Docket No. 4307/27

    “The former licensee of the Holiday Inn Resort Naples - Castel Volturno hotel and the Crowne Plaza Caserta hotel issued a claim against IHG Hotels Limited (“IHGHL”), brought in the Court of Santa Maria Capua Vetere, seeking to have the Court: 1) declare that the arbitration provisions in the license agreements are invalid; 2) determine whether or not IHGHL's conduct has resulted in damages to the”Page 22 of the 2024 FDD, Item 3

    Outcome:“On October 10, 2023 the former licensee filed an appeal which is now pending.”

  • K.J. Harjani & Cia Ltda v. Six Continents Hotels, Inc.

    pending

    Brought by a franchisee · Six Continents Hotels, Inc. · filed 2006-07-05 · 3rd Civil Court of Manaus, Brazil · Case No. 0022145-55.2006.8.04.0001

    “K.J. Harjani & Cia Ltda v. Six Continents Hotels, Inc., 3rd Civil Court of Manaus, Brazil, Case No. 0022145-55.2006.8.04.0001 (July 5, 2006). The former licensee of the Holiday Inn® hotel in Manaus, Brazil filed a lawsuit seeking damages for alleged wrongful termination of the license agreement. The license agreement was terminated due to non-compliance with brand standards in 2002.”Page 22 of the 2024 FDD, Item 3

    Outcome:“SCH intends to defend against this claim vigorously.”

Concluded (2)

  • Eric Washington v. Six Continents Hotels, Inc.

    dismissed

    Third-party plaintiff · Six Continents Hotels, Inc. · filed 2016-05-27 · United States District Court, Central District of California, Western Division · Civil Action No. 2:16-cv-03719

    “On May 27, 2016, Washington filed suit against Six Continents Hotels, Inc., (“SCH”), alleging that SCH sent him hundreds of text messages without his consent, in violation of the Telephone Consumer Protection Act (TCPA). The TCPA prohibits companies from using an automatic telephone dialing system (ATDS) to send text messages and prohibits certain text messages absent written consent.”Page 31 of the 2024 FDD, Item 3

    Outcome:“The parties agreed to resolve this matter with a payment made by SCH of $175,000.”

  • Hospitality Marketing Concepts, Inc. v. Six Continents Hotels, Inc. & InterContinental Hotels Group, PLC

    settled

    Third-party plaintiff · Six Continents Hotels, Inc.; InterContinental Hotels Group, PLC · filed 2015-11-02 · United States District Court, Central District of California, Southern Division · Civil Action No. 8:15-cv-01791

    “On June 12, 2015, Hospitality Marketing Concepts, Inc. (“HMC”) filed suit against “InterContinental Hotels Group” in California Superior Court. Following an amended complaint and voluntary dismissal, HMC filed a new action in California federal court on November 2, 2015 against Six Continents Hotels, Inc. and InterContinental Hotels Group, PLC alleging breach of oral contracts, fraud, fraudulent”Page 32 of the 2024 FDD, Item 3

    Outcome:“Following a partially successfully motion for summary judgment by SCH, the parties resolved this matter with SCH making a payment of $699,000 to HMC.” (page 33)

This list shows 15 of the 60 matters Item 3 discloses; the rest are in the filing.

Item 3 lists the litigation the franchisor must disclose; a matter against a parent, an affiliate or a named officer is not a matter against the franchisor, and pending claims are allegations, not findings.

What are you signing up for?

Ongoing fees run about 8.5% of sales (royalty + ad fund), before rent and labor.

Initial term20 yrs
Renewal termNot extracted
TerritoryNone (caution)
Initial training21 hrs

Source: FDD 2024 · Items 11, 12, 17

FDD Items 12, 15, 17 · continued from Risk & Legal

Contract & Territory Detail

Initial term20 years
Allowed renewalsℹ0
Territory typeNo territory protection
Protected territoryNo
Exclusive territoryℹNo
Online sales rightsℹGranted
Franchisor can competeYes
Hire a manager?Allowed
Owner-operatorOptional
Right of first refusalℹYes
RoFR response window30 days
Transfer requires consentYes
Termination notice90 days
Curable defaultsℹ1
Mandatory arbitrationNo
Arbitration locationN/A - litigation, not arbitration; suits may be filed in Georgia
Jury trial waiverNo
Governing lawGA
Litigation count60
View Item 3 litigation summary

Multiple pending cases; Holiday as plaintiff in collection actions against licensees for unpaid fees and liquidated damages; Holiday as defendant in cases involving alleged improper renovation requirements, kickbacks from required vendors, wrongful non-renewal, and a data breach class action. No concluded or pending litigation relates solely to the EVEN Hotels brand. Several concluded cases settled with payments to Holiday.

Items 10, 11

Training & Operations

On-the-job training
9 hrs
Training location
Atlanta, Georgia or other designated metropolitan locations; virtual options available; on-property
Ongoing training
Required
Time to open
24 mo
From signing to launch
Site selection
Licensee
Franchisor financing
Not offered
Item 10
POS system
Oracle America Inc. Opera / Opera Xpress (PMS); F&B POS via approved supplier
Operating tech stack

Items 5 & 11

Franchisor Support

✗Site selection assistance
✓Grand opening support
✗Lease negotiation help

Technology: Oracle America Inc. Opera / Opera Xpress (PMS); F&B POS via approved supplier

Item 20 · call current owners

Franchisee Contacts

39 owners to call

Name · phone · city · state. Extracted from FDD Item 20

Unlock 39 contacts · $49
Free preview
770-604-••••
Unlock all 39 contacts
866-826-••••
917-428-••••NY
(360) 902-••••
(770) 604-••••

Frequently asked questions

Frequently Asked Questions

How much does it cost to open a EVEN Hotels franchise?

The total investment to open a EVEN Hotels franchise ranges from $16.9M – $25.2M, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).

What do EVEN Hotels franchise owners earn?

Item 19 of the EVEN Hotels FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.

Who owns EVEN Hotels?

EVEN Hotels is franchised by Holiday Hospitality Franchising, LLC. Its parent company is Six Continents Hotels, Inc.. The ultimate parent named in the FDD is InterContinental Hotels Group PLC. Source: FDD Item 1, 2024 filing.

What is Item 19 in the EVEN Hotels FDD?

The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the EVEN Hotels FDD and qualifies whose outlets they describe.

What is EVEN Hotels's franchise failure rate?

SBA 7(a) loan charge-off data is not available for EVEN Hotels (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.

How many EVEN Hotels franchise locations are there?

As of their most recent FDD filing, EVEN Hotels has 19 total units in the United States, including 19 franchised units and 0 company-owned units.

Is EVEN Hotels a good franchise to buy?

FranchiseVerdict rates EVEN Hotels as a B-grade franchise with a verdict score of 61 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.

Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.

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If you represent EVEN Hotels, you can request corrections or provide updated information.

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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.