FranchiseVerdict
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FV-00878·CAUTIONStandard71

EVEN Hotels

OtherFranchising since 2014Website
Investment
$16.9M – $25.2M
99th pct Other
Avg revenue
50th pct Other
Royalty
5.0%
6th pct Other
Units
19
47th pct Other
SBA default

Bottom line

  • Total investment $16.9M – $25.2M including a $75K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • 59 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Holiday Hospitality Franchising, LLC
Parent company
InterContinental Hotels Group PLC
Incorporated in
Delaware
HQ
Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$26.1M
vs $27.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one EVEN Hotels unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $16.9M–$25.2M
Working capital
$
FDD reports $200K–$1.0M

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$109K
EBITDA margin
14.5%
Total invested
$21.7M
Payback
2393 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate mid-scale wellness-focused hotel properties (part of IHG's extended-stay portfolio) handling daily operations including guest services, housekeeping, maintenance, front desk, and revenue management. Franchisees are responsible for property-level P&L while adhering to corporate brand standards, systems, and paying 5% royalties on gross room revenue.

CEO
Elie W. Maalouf
Founded
1989
FDD year
2024
States available
15

Item 7 · what it costs

The Vitals

Total investment
$16.9M – $25.2M
All-in to open one unit
Liquid capital
$200K – $1.0M
Cash you must have on hand
Franchise fee
$75K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
19
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2022
19±0
Franchised units
2023
19
Franchised units
2024
19
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

EVEN Hotels presents HIGH RISK due to going concern warnings, minimal systemwide scale (19 units), undisclosed financials, active litigation, and unprotected territories—suggesting a struggling brand with unproven unit economics and questionable corporate stability.

Score breakdown · what drove the 72 / 100 rating

  1. 01HIGHGoing concern warning indicates potential financial distress at corporate level
  2. 02MEDHigh initial investment ($16.9M-$25.2M) with no disclosed average unit volumes or net income to validate ROI
  3. 03MEDOnly 19 units systemwide suggests minimal scale, limited support infrastructure, and potential brand viability issues
  4. 04HIGHMultiple litigation cases including class actions and system access disputes indicate operational and governance problems
  5. 05MINORUnprotected territory creates direct competition risk and cannibalization potential within franchise network
  6. 06MINORNo Item 19 financial performance disclosure prevents due diligence validation of unit economics
  7. 07MINORUnknown or stagnant unit growth trajectory suggests market rejection or corporate inability to recruit franchisees
  8. 08MINOR5% royalty on gross rooms revenue with $75K franchise fee is aggressive given brand size and support capability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Specific site
Protected territory
No
Initial term
20 years
Renewal term
0 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
59
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

On-the-job training
21 hrs
POS system
Oracle Opera
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(734) 761-••••
MI
(352) 873-••••
FL
(808) 586-••••
HI

One-time purchase · CSV download · Validation questions included

FDD download

EVEN Hotels · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above