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Project Q by Hilton Franchise Cost, Revenue & Review 2026

LodgingVAFranchising since 2025
CAverageAverage39/100Editorial grade from public filings; not investment advice.
Investment
$2.4M – $52.2M
Disclosed sales
not disclosed
SBA charge-off
Not SBA-matched

Investment, fees, disclosed sales, units, SBA record and risk, as one PDF. Free; no spam; one click to unsubscribe.

FV-02050FDD 2025Data QualityStandard62%Pre-opening
Manager-run OKNo: No territory protection

Data from FDD filing

Analysis by FranchiseVerdict Research · Methodology

Project Q by Hilton is a select-service Hilton hotel franchise brand. Franchisees own and operate the properties, managing front desk, housekeeping, and revenue under Hilton standards.

FranchiseVerdict summary · 2026

A Project Q by Hilton franchise requires a total initial investment of $2.4M – $52.2M, including a $50K franchise fee and an ongoing 5.0% royalty[2]. This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →

Limited operating history: franchising since 2025. A system this young has fewer than three years of Item 20 outlet history and rarely enough SBA loans for a charge-off rate, so its grade rests on less evidence than an established system's. Read its Item 20 tables and talk to its first franchisees before relying on the grade. Other new franchisors

Sources, dates and evidence

FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file

Evidence: partial✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored3 of 5 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.

Overview

Investment
$2.4M – $52.2M
28th pct Lodging
Avg gross sales
N/A
0 outlets
Royalty
5.0%
3rd pct Lodging
Units
0
0th pct Lodging
SBA charge-off
N/A

Quick verdict · Lodging · color = vs category peers

Total Investment
$2.4M – $52.2M
Median $8.9M
above median ↑, worse than category
Franchise Fee
$50K – $50K
Median $50K
near median
Liquid Capital Req'd
$1.0M – $1.4M
Median $312K
above median ↑, worse than category
Avg Revenue
Not disclosed
Franchisor makes none
Royalty Rate
5.0%
Median 5.0%
near median
Ongoing Fees
9.0% of rev
Median 8.5%
near median
SBA Charge-Off Rate
Not SBA-matched
Not matched to SBA 7(a) loans
System Size
0 units
Median 60 units
below median ↓, worse than category
Territory
None
The franchisor can open or license outlets nearby
Owner-Operator
Optional
Can hire a manager
Litigation
11 cases
Review carefully

Green = favorable by >10% vs Lodging median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)

Data from public FDD filings and SBA records. Not financial advice. Methodology

Bottom line

  • COSTTotal investment $2.4M – $52.2M including a $50K franchise fee, 5.0% ongoing royalty.
  • RETURNSThis franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.
  • RISKVerdict C (Average), verdict score 39/100 (higher is better).
  • GROWTHFlat: no net change in franchised outlets in the latest year (0 opened, 0 closed) (Item 20).
  • LEGAL11 litigation matters disclosed in Item 3, higher than typical. Of these, 3 name the franchisor itself, 8 its parent, affiliates or predecessor. Pending claims are allegations, not findings.

Item 1 · who you're contracting with

The Franchisor

Corporate structure & franchisor financials
Legal entity
Hilton Franchise Holding LLC
Parent company
Hilton Domestic Operating Company Inc.
FDD Item 1, page 9 of the 2025 FDD
Ultimate parent
Hilton Worldwide Holdings Inc. (NYSE: HLT)
FDD Item 1, page 9 of the 2025 FDD
Predecessor
None
Prior franchisor entity
CEO title
Chief Executive Officer and President, Hilton Worldwide
Christopher J. Nassetta
Incorporated in
Delaware
HQ
7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$1.5B
vs $1.4B prior year
Management churn noted
Frequent turnover
Item 2 disclosed frequent executive changes

Same owner · FDD Item 1, page 9

17 other brands on this site name Hilton Worldwide Holdings Inc. (NYSE: HLT) as parent or ultimate parent in their own FDD.

Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.

Overview

About

CEO
Christopher J. Nassetta
Headquarters
VA
Founded
2007
FDD year
2025
States available
0

Can you afford it, and what does the money buy?

Entry cost runs 207% above the typical lodging franchise.

Total investment (Item 7)$2.4M – $52.2MCited, not corroborated — printed on page 43 of the 2025 FDD (Item 7). Nothing else in our record independently restates or re-derives it.
Franchise fee$50,000Not cited — published from our reading of the franchisor's disclosure document; the page it is printed on has not been located.
Royalty5.0%Cited, not corroborated — printed on page 28 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
Ad fund4.0%Not cited — published from our reading of the franchisor's disclosure document; the page it is printed on has not been located.
Working capital$1.0M – $1.4M

Source: FDD 2025 · Items 5–7

Full Item 7 breakdown27 line items

Initial investment breakdown

Item 7 initial investment line items
Line itemLowHigh
Franchise Application Fee$50K$50K
Property Improvement Plan$0$10K
Market Study——
Environmental Assessment——
Real Property——
Construction and Leasehold Improvements$0$30.4M
Designer & Engineering Fees$0$1.3M
Furniture, Fixtures & Equipment$0$5.5M
Inventory & Operating Equipment$720K$1.8M
Signage$2K$77K
Computer Hardware and Software Systems$48K$116K
Guest Internet Access System$51K$73K
Connected Room System$25K$29K
Delphi Sales and Events System$900$41K
Digital Payment System$750$2K
Required Pre-Opening Training$5K$15K
ADA Consultant Fee$6K$15K
Construction/Renovation Extension Fee$0$10K
Insurance——
Organizational Expense$75K$285K
Total initial investment$2.4M$52.2M

Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.

Item 7 · what it costs to open + operate

The Vitals

Total investment
$2.4M – $52.2M
Top 40% of category vs category
Liquid capital req'd
$1.0M – $1.4M
Middle of category vs category
Franchise fee
$50K – $50K
Top 40% of category vs category
Royalty
5.0%
typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Ongoing fees · Item 6

Project Q by Hilton: Item 6 recurring fees
FeeAmount
Royalty5.0% of gross sales
Marketing / ad fund4.0% of gross sales
Technology fee$7K
Training fee$15K
Transfer fee$100K
Inventory (initial)$720K – $1.8M
Total fee load9.0% of rev
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Blue values = direct from FDD (Item 7 investment, Item 19 revenue, Item 6 fees)Not set = no filing supplies it and we will not substitute one. Enter your own

Project Q by Hilton makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.

Returns model · single-unit ROIC

What would one Project Q by Hilton unit return on the cash you put in?

From FDDNot set — you supply itYou overrode an FDD value
Revenue · per unit, per yearnot set
Item 19 not disclosed. Enter your own revenue assumption
Franchisor take · royalty + ad fundFDD
typ 6–8%
typ 3–5%
Operating costs · not in any FDDnot set

Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.

Total invested capital · what you put in to openFDD
FDD Item 7: $2.4M–$52.2M (midpoint used)
FDD reports $1.0M–$1.4M

Unlevered ROIC · per unit

Your modelled return on total invested capital, before any debt financing.

—

An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.


Store EBITDA · annual
—
EBITDA margin
—
Total invested
$28.5M
Payback
—
Single-unit only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even point.

These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.

Item 19 · Source: 2025 FDD

Financial Performance

No financial performance representation

This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that.

Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.

Showing the headline figures — all 127 extracted fields are in the Full FDD Report · $19 →

Operator outlook

What the numbers say

Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.

Fee burden

Total ongoing fee load of 9.0% (near the Lodging median).

Disclosure

This franchisor makes no financial performance representation in Item 19 of its FDD. Item 19 is voluntary under the FTC Franchise Rule, and this filing states that it makes none, so no revenue or earnings figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.

Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.

vs Lodging medians

How Project Q by Hilton Compares

Metric
Project Q by Hilton
Category median
vs median
Investment
$27.3M
$8.9Mmiddle half $1.2M–$18.3M · n=96
Above median, worse than category
Revenue
N/A
$1.4Mmiddle half $1.0M–$1.8M · n=2
N/A
Unit Count
0
60middle half 6–245 · n=126
Below median, worse than category

Category median of published Lodging brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.

Is the system healthy?

Total units0Verified — printed on page 91 of the 2025 FDD (Item 20), and the table's own arithmetic closes on it two ways.

Source: FDD 2025 · Item 20

Unit growth

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Terminated
0
Franchisor ended the franchise (per Item 20)
Non-renewed
0
Term expired, not renewed (per Item 20)
Company-owned
0
Corporate units in the system

Last fiscal year · Item 20 exits and transfers

Terminated
0
Not renewed
0
Transferred
0
Reacquired
0
Franchisor bought back
Signed, not yet open
0
Item 20 Table 5
Projected new
9
Franchisor's next-year forecast
2022
0
Franchised units
2023
0±0
Franchised units
2024
0±0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

SBA loan performance

Government records

SBA Loan Data

Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

What could kill this investment?

SBA charge-offNot SBA-matched
Verdict score39/100 (higher is better)
Litigation11 cases
Auditor going-concern doubtNo (favorable vs category)

Source: SBA 7(a) FOIA · FDD Items 3, 21

Risk analysis

FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21

Risk & Legal

CAverage39Verdict score 39/100

Pre-opening Hilton brand (began franchising 2025, 0 units) with strong audited parent financials ($577M net worth, $1.49B net income). 9 disclosed cases including 3 antitrust class actions re revenue-management software data sharing, but these are system-wide Hilton matters normal for a global operator. Limited operating history is the key flag.

Low confidence±15 pts
2454

Litigation (Item 3)

Subject: the franchisor is a named party (defendant).

Hilton is involved in 6 litigations: (1) AAAA Property Partners LLC v. Hilton Franchise Holding LLC - franchise termination dispute in M.D. Fla.; (2) In re Extended Stay Hotel Antitrust Litigation (N.D. Cal.) - Sherman Act class action alleging improper rate-setting through IDeaS; (3) Hanson Dai v. SAS Institute Inc. (N.D. Cal.) - Sherman Act class action alleging improper rate-setting through IDeaS; (4) Ryan Segal v. Amadeus IT Group (N.D. Ill.) - Sherman Act class action alleging improper rate-setting through Amadeus; motion to dismiss granted on March 31, 2025, third amended complaint filed April 28, 2025; (5) Jeanette Portillo v. CoStar Group (W.D. Wash.) - Sherman Act class action alleging improper rate-setting through STR data exchange. Primary themes: one franchise termination dispute and four antitrust class actions involving alleged improper data sharing and rate-setting.

Largest disclosed settlement: $2,100,000

Bankruptcy (Item 4)

None disclosed

Audited financials (Item 21)

Yes · Cherry Bekaert LLP

Franchisor revenue (Item 21)

Yr 1: $1502.1MYr 2: $1376.9MNon-royalty: $18.3M

Franchisor entity revenue (not unit-level)

Supplier relationship · Items 8 & 16

  • Franchisor sells you products: Yes
  • Kickbacks from required suppliers: No
  • Must buy proprietary products: Yes
  • Restricted to system-approved products: Yes
  • Can negotiate own supplier terms: Yes

Score breakdown · what drove the 39 / 100 verdict

  1. 01MED0 units, began franchising 2025 (limited history, likely pre-opening)
  2. 02HIGH9 litigation cases incl. 3 antitrust class actions, routine for a global hotel franchisor
  3. 03MINORStrong audited financials: net worth $577M, net income $1.49B

Severity inferred from the FDD text · not a regulatory classification

Showing the headline figures — all 127 extracted fields are in the Full FDD Report · $19 →

Full litigation history from the FDD (Items 3 and 4) →

Litigation case detail11 matters · Item 3

Litigation cases

The franchisor

Pending (1)

  • AAAA Property Partners LLC v. Hilton Franchise Holding LLC

    pending

    Brought by a franchisee · filed 2025-01-24 · Orange County, Florida; removed to the United States District Court for the Middle District of Florida · 6:25-cv-00132-CEM-RMN (state filing No. 215324302)

    “On January 24, 2025, the plaintiff filed suit against our Hilton Franchise Holding, LLC in Orange County, Florida (Filing No. 215324302) alleging breach of contract arising in connection with our termination of plaintiff’s franchise for the Hilton Garden Inn Orlando I-4 Millenia Blvd. Mall.”Page 20 of the 2025 FDD, Item 3

    Outcome:“Plaintiff has not served this suit on us. If plaintiff serves this suit, we intend to vigorously defend our interests in this matter.”

Concluded (2)

  • Hilton Franchise Holding LLC v. Portland Hotel Ownership, et al.

    settled

    Brought against a franchisee · filed 2020-09-17 · Fairfax County Circuit Court · 2020-14233

    “On September 17, 2020, we filed suit against Portland Hotel Ownership, LLC, a former franchisee of a Curio brand hotel, for breach of contract arising from the early termination of the franchise agreement.”Page 22 of the 2025 FDD, Item 3

    Outcome:“On July 28, 2022, the parties settled this case by agreeing to dismiss all claims and exchange general releases.”

  • San Pedro Inn, LP v. Hilton Franchise Holding LLC

    settled

    Brought by a franchisee · filed 2019-08-28 · Superior Court of New Jersey Chancery Division General Equity Part, Union County · UNN-C- 121 19

    “On August 28, 2019, plaintiff filed a complaint alleging wrongful termination under the New Jersey Franchise Practices Act. Plaintiff claimed that we imposed unreasonable Quality Assurance standards and that an inspection was hindered by plaintiff’s former employee.”Page 22 of the 2025 FDD, Item 3

    Outcome:“The parties settled the case on September 25, 2020. The parties agreed to dismiss all claims, exchange general releases, and terminate the franchise on April 28, 2021 without the payment of any termination damages or litigation costs by either party.”

Parent, affiliates and predecessor

Pending (4)

  • Hanson Dai v. SAS Institute Inc. (consolidated with Steven Shattuck v. SAS Institute Inc.)

    pending

    Third-party plaintiff · Hilton Worldwide Holdings Inc. (“Hilton Worldwide”) · filed 2024-04-26 · United States District Court for the Northern District of California · 4:24-cv-02537 (originally 4:24-cv-02527; Shattuck 4:24-cv-03424)

    “On April 26, 2024, a putative class action complaint captioned Dai v. SAS Institute Inc., Civil Case No. 4:24-cv-02527, was filed in the United States District Court for the Northern District of California against Integrated Decisions and Systems, Inc. and SAS Institute, Inc. (together, “IDeaS”) and several hotel defendants, including Hilton Worldwide”Page 20 of the 2025 FDD, Item 3
  • In re Extended Stay Hotel Antitrust Litigation (originally Au v. Integrated Decisions and Systems, Inc.; consolidated with Gonzalez v. Integrated Decisions and Systems, Inc.)

    pending

    Third-party plaintiff · Hilton Worldwide Holdings Inc. (“Hilton Worldwide”) · filed 2024-07-24 · United States District Court for the Northern District of Illinois; transferred to the Northern District of California · 4:24-civil-09060 (originally 1:24-civil-06324)

    “On July 24, 2024, a putative class action complaint captioned Au v. Integrated Decisions and Systems, Inc., Civil Case No. 1:24-civil-06324, was filed in the United States District Court for the Northern District of Illinois against IDeaS, and several hotel defendants, including Hilton Worldwide, asserting alleged violations of Section 1 of the Sherman Act.”Page 20 of the 2025 FDD, Item 3
  • Jeanette Portillo, et. al. v. CoStar Group, Inc., et. al.

    pending

    Third-party plaintiff · Hilton Worldwide Holdings Inc. · filed 2024-02-20 · United States District Court for the Western District of Washington · 2:24-cv-00229

    “On February 20, 2024, plaintiffs filed a class action lawsuit against the CoStar Group, Inc. and its subsidiary STR, Inc., together with several hotel companies including Hilton Worldwide. Plaintiffs allege that the defendants violated the Sherman Act by exchanging competitive data through Smith Travel Research (STR)”Page 21 of the 2025 FDD, Item 3
  • Ryan Segal v. Amadeus IT Group, S.A., et. al.

    pending

    Third-party plaintiff · Hilton Worldwide Holdings Inc.; Hilton Domestic Operating Company, Inc. substituted as defendant on March 25, 2024 · filed 2024-03-01 · United States District Court for the Northern District of Illinois · 1:24-civil-01783

    “On March 1, 2024, plaintiff filed a class action lawsuit against Amadeus IT Group, S.A., Amadeus Hospitality Americas, Inc., and several hotel companies including Hilton Worldwide.”Page 20 of the 2025 FDD, Item 3

    Outcome:“On March 31, 2025, the Court granted the hotel defendants' motion to dismiss finding that Plaintiff failed to allege viable antitrust claims based on information sharing. On April 28, 2025, Plaintiff filed a third Amended Complaint to modify the antitrust claims.” (page 21)

Concluded (4)

  • State of Texas v. Hilton Domestic Operating Company Inc.

    settled

    Government or regulatory action · Hilton Domestic Operating Company Inc. (“Hilton”) · filed 2023-05-23 · District Court of Collin County, Texas · CAUSE NO. 296-02595-2023

    “On May 23, 2023, the plaintiff filed suit against Hilton alleging the violations of the Texas Deceptive Trade Practices Act in relation to how mandatory guest fees are disclosed to consumers.”Page 21 of the 2025 FDD, Item 3

    Outcome:“In January 2025, the parties settled the case. Without admitting any fault, Hilton agreed to pay Texas $2.1 million and to disclose, display, and sort guest rooms by their total cost on its hotel reservation websites”

  • State of Nebraska v. Hilton Domestic Operating Company Inc.

    settled

    Government or regulatory action · Hilton Domestic Operating Company Inc. (“Hilton”) · filed 2019-07-23 · District Court of Lancaster County, Nebraska · D02CI190002366

    “On July 23, 2019, the plaintiff filed suit against Hilton alleging the violations of the Nebraska Consumer Protection Act and Uniform Deceptive Trade Practices Act in relation to how mandatory guest fees are disclosed to consumers.”Page 21 of the 2025 FDD, Item 3

    Outcome:“In February 2024, without admitting any fault, Hilton entered into a settlement agreement with Plaintiff and agreed to pay $300,000 and clearly disclose all mandatory fees and the total price for a booking.” (page 22)

  • Kathleen Soule v. Hilton Worldwide, Inc. and Doe Defendants 1-50

    settled

    Third-party plaintiff · Hilton Worldwide, Inc. (“HWI”) - a former name of Park Hotels & Resorts Inc., a FORMER parent company · filed 2013-10-17 · Circuit Court, First Circuit, State of Hawaii · Civil No. 13-1-2790-10-KKS

    “On October 17, 2013, Kathleen Soule, individually and on behalf of all persons similarly situated (“Plaintiff”), filed a civil class action complaint against HWI, alleging that failure to disclose at the time a reservation was made that a resort fee was mandatory was a violation of Hawaii’s Uniform Deceptive Trade Practices Act.”Page 22 of the 2025 FDD, Item 3

    Outcome:“Under the settlement, HWI agreed to pay $178,000 and issue $20 vouchers or gift cards to each affected customer for each night of their covered hotel stays.”

  • U.S. v. Hilton Hotels Corporation, et al.

    judgment

    Government or regulatory action · Hilton Hotels Corporation (“HHC”) - a former name of Park Hotels & Resorts Inc., a FORMER parent company · filed 1970 · United States District Court, District of Oregon · 70-310

    “On or about May 12, 1970, the United States filed a civil complaint against HHC (among other defendants), alleging the violation of Section 1 of the Sherman Act consisting of engaging in a combination and conspiracy in restraint of trade by giving preferential treatment to hotel suppliers paying assessments to the Greater Portland Convention Association”Page 23 of the 2025 FDD, Item 3

    Outcome:“On or about November 29, 1971, pursuant to a stipulation filed October 26, 1971, the court entered a final judgment against HHC enjoining and restraining it from engaging in any agreement, understanding, combination, conspiracy or concert of action to give or promise to give preferential treatment in purchasing hotel supplies to any hotel suppliers”

Item 3 lists the litigation the franchisor must disclose; a matter against a parent, an affiliate or a named officer is not a matter against the franchisor, and pending claims are allegations, not findings.

What are you signing up for?

Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.

Initial term23 yrs
Renewal termNot extracted
TerritoryNone (caution)
Initial training93 hrs

Source: FDD 2025 · Items 11, 12, 17

FDD Items 12, 15, 17 · continued from Risk & Legal

Contract & Territory Detail

Initial term23 years
Allowed renewalsℹ0
Protected territoryNo
Exclusive territoryℹNo
Online sales rightsGranted
Franchisor can competeYes
Hire a manager?Allowed
Owner-operatorOptional
Right of first refusalℹNo
Transfer requires consentYes
Termination notice30 days
Termination groundsℹ4
Curable defaultsℹ4
Mandatory arbitrationNo
Arbitration locationNone generally; Puerto Rico franchises only (venue Fairfax County, Virginia; seat New York, New York)
Jury trial waiverYes
Governing lawNew York
Litigation count11
View Item 3 litigation summary

Hilton is involved in 6 litigations: (1) AAAA Property Partners LLC v. Hilton Franchise Holding LLC - franchise termination dispute in M.D. Fla.; (2) In re Extended Stay Hotel Antitrust Litigation (N.D. Cal.) - Sherman Act class action alleging improper rate-setting through IDeaS; (3) Hanson Dai v. SAS Institute Inc. (N.D. Cal.) - Sherman Act class action alleging improper rate-setting through IDeaS; (4) Ryan Segal v. Amadeus IT Group (N.D. Ill.) - Sherman Act class action alleging improper rate-setting through Amadeus; motion to dismiss granted on March 31, 2025, third amended complaint filed April 28, 2025; (5) Jeanette Portillo v. CoStar Group (W.D. Wash.) - Sherman Act class action alleging improper rate-setting through STR data exchange. Primary themes: one franchise termination dispute and four antitrust class actions involving alleged improper data sharing and rate-setting.

Items 10, 11

Training & Operations

Classroom training
92 hrs
On-the-job training
1 hrs
Training location
On-site and corporate
Ongoing training
Required
Site selection
Franchisee (franchisor not obligated to assist with locating, purchasing, or leasing a site)
Franchisor financing
Offered
Item 10
POS system
OnQ
Operating tech stack

Items 5 & 11

Franchisor Support

✗Site selection assistance
✓Grand opening support
✗Lease negotiation help

Technology: OnQ

Frequently asked questions

Frequently Asked Questions

How much does it cost to open a Project Q by Hilton franchise?

The total investment to open a Project Q by Hilton franchise ranges from $2.4M – $52.2M, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).

What do Project Q by Hilton franchise owners earn?

Project Q by Hilton makes no financial performance representation in Item 19 of its FDD - a voluntary item under the FTC Franchise Rule - so no unit revenue figures are disclosed. Declining to publish one is lawful and is not evidence of how the outlets perform. It does mean that less about this brand can be verified from its filing, and the FranchiseVerdict grade - an editorial assessment, not investment advice - reflects that. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.

Who owns Project Q by Hilton?

Project Q by Hilton is franchised by Hilton Franchise Holding LLC. Its parent company is Hilton Domestic Operating Company Inc.. The ultimate parent named in the FDD is Hilton Worldwide Holdings Inc. (NYSE: HLT). Source: FDD Item 1, 2025 filing.

What is Item 19 in the Project Q by Hilton FDD?

The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Project Q by Hilton FDD and qualifies whose outlets they describe.

What is Project Q by Hilton's franchise failure rate?

SBA 7(a) loan charge-off data is not available for Project Q by Hilton (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.

Is Project Q by Hilton a good franchise to buy?

FranchiseVerdict rates Project Q by Hilton as a C-grade franchise with a verdict score of 39 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.

Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.

For franchisors

Are you the franchisor?

If you represent Project Q by Hilton, you can request corrections or provide updated information.

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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.