Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone SuitesFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites franchise requires a total initial investment of $5.4M – $24.0M, including a $40K franchise fee. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $5.4M – $24.0M
- 33rd pct Lodging
- Avg gross sales
- N/A
- 2nd pct Lodging
- Royalty
- N/A
- Units
- 119
- 37th pct Lodging
- SBA default
- N/A
Quick verdict · Lodging · color = vs category peers
Green = >15% above Lodging avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- Total investment $5.4M – $24.0M including a $40K franchise fee.
- Item 19 discloses "Historic performance of Sample Hotels" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 48/100.
- Bankruptcy history disclosed in the FDD. Review Item 4 for details before proceeding.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- COBBLESTONE HOTELS, LLC
- Incorporated in
- WI
- HQ
- 980 American Drive, Neenah, Wisconsin 54956
- Auditor
- Baker Tilly US, LLP
- Audited financials
- Franchisor revenue
- $7.2M
- vs $8.3M prior year
Affiliated brands
- Slate Hospitality Group
- BriMark Builders
- BriMark Builders LA
- Cobblestone Hotel Development
- Granite Hospitality Group
- Wissota Franchising
- Cobblestone Hotel Group
- Cobblestone Supply Company
- Neenah Hospitality Group
- BriMark Builders Construction
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Cobblestone franchisees operate mid-scale hotel properties (typically 50-150 rooms) under the brand, managing daily operations including guest services, housekeeping, maintenance, and marketing. Franchisees generate revenue from room bookings and ancillary services while paying daily per-room royalties and adhering to brand standards.
- CEO
- Kim Wogernese
- Headquarters
- WI
- Founded
- 2012
- FDD year
- 2024
- States available
- 19
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $75K | $150K |
| Equipment, build-out, other | $5.3M | $23.8M |
| Total initial investment | $5.4M | $24.0M |
Source: Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $5.4M – $24.0M
- Better than avg vs category
- Liquid capital req'd
- $75K – $150K
- Better than avg vs category
- Franchise fee
- $40K
- Better than avg vs category
- Royalty
- $3.75 per room per day
- Ad fund
- $0.75 per guest room per day
- Total fee load
- 3.8%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Transfer fee | $5K |
| Inventory (initial) | $20K – $60K |
| Total fee load | 3.8% of rev |
Financial Performance
This brand's FDD disclosed "Historic performance of Sample Hotels" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Lodging averages
How Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 119
- Opened
- 6
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +5.3%
- Net unit change last year
- 3-yr CAGR
- +9.2%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 3
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Cobblestone is a small, slowly-growing hotel franchise with opaque financial performance, an unusually broad cost structure, and heavy per-room royalties that expose franchisees to occupancy risk.
Litigation (Item 3)
0 case reference(s): 3 pending, 0 settled.
Bankruptcy (Item 4)
Disclosed in last 7 years
Bankruptcy Code; (b) obtained a discharge of its debts under the bankruptcy code; or (c) was a principal officer of a company or a general partner in a partnership that either filed as a debtor (or had filed against it) a petition to start an action under the U.S. Bankruptcy Code or that obtained a
Audited financials (Item 21)
Yes · Baker Tilly US, LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 48 / 100 rating
- 01MEDNo Item 19 (average unit volumes) disclosed - cannot assess profitability or ROI
- 02MINORExtremely wide investment range ($5.4M-$24M) suggests high variability and unpredictable costs
- 03MEDSlow unit growth of 5.3% YoY indicates limited brand momentum and market saturation concerns
- 04MINORRoyalty structure of $3.75/room/day is highly dependent on occupancy rates - vulnerable to market downturns
- 05MEDSmall franchise system (119 units) offers limited brand recognition compared to major hotel chains
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 2 years |
| Territory type | Radius |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | Yes |
| Termination notice | 60 days |
| Mandatory arbitration | No |
| Governing law | Wisconsin |
| Litigation count | 0 |
View Item 3 litigation summary
0 case reference(s): 3 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 78 hrs
- On-the-job training
- 44 hrs
- Training location
- On-site and at franchisor location
- Site selection
- franchisor
- POS system
- Stayntouch
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Stayntouch
Item 20 · call current owners
Franchisee Contacts
121 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites franchise?
The total investment to open a Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites franchise ranges from $5.4M – $24.0M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites franchise owners earn?
Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites franchise locations are there?
As of their most recent FDD filing, Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites has 119 total units in the United States, including 109 franchised units and 0 company-owned units. 6 new units were opened in the latest reporting year.
Is Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites a good franchise to buy?
FranchiseVerdict rates Cobblestone Inn & Suites, Cobblestone Hotel & Suites, Cobblestone Suites as a A-grade franchise with a risk score of 48 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.