La Quinta by Wyndham Franchise Cost, Revenue & Review 2026
- Investment
- $13.1M – $18.2M
- Disclosed sales
- partial, no system average
- SBA charge-off
- 1.8%
- on 327 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
La Quinta by Wyndham is a limited-service, midscale hotel franchise. Franchisees own and operate individual properties, running front desk, housekeeping, and maintenance on Wyndham's reservation and loyalty systems.
FranchiseVerdict summary · 2026
A La Quinta by Wyndham franchise requires a total initial investment of $13.1M – $18.2M, including a $55K franchise fee and an ongoing 5.5% royalty[2]. The 2026 FDD on file does not yield a unit-revenue figure we can publish. SBA 7(a) loans show a 1.8% charge-off rate across 327 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: low - issued within the last 12 months
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 5 headline figures on this page cite a page of the filing.
Overview
- Investment
- $13.1M – $18.2M
- 49th pct Lodging
- Avg gross sales
- N/A
- Outlet subsetProjection
- Royalty
- 5.5%
- 39th pct Lodging
- Units
- 864
- 69th pct Lodging
- SBA charge-off
- 1.8%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $13.1M – $18.2M including a $55K franchise fee, 5.5% ongoing royalty.
- RETURNSItem 19 reports lodging performance metrics (ADR, Occupancy Rate, RevPAR) for 435 Qualified Chain Facilities in 2025, not gross sales. Total Sample average ADR $112.75 (median $108.46), average Occupancy 66.5%, average RevPAR $74.95 (median $73.13); average RevPAR Index 100% (median 102%).
- RISKVerdict A (Strongest tier), verdict score 75/100 (higher is better). SBA loan charge-off rate of 1.8% across 327 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHNegative: net -20 franchised outlets in the latest year (11 opened, 31 closed); 159 signed but not yet open (Item 20).
- LEGAL13 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- La Quinta Franchising LLC
- Parent company
- Wyndham Hotel Group, LLC
- FDD Item 1, page 9 of the 2026 FDD
- Ultimate parent
- Wyndham Hotels & Resorts, Inc.
- FDD Item 1, page 9 of the 2026 FDD
- Incorporated in
- NV
- HQ
- 22 Sylvan Way, Parsippany, New Jersey 07054
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $1.4B
- vs $1.4B prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- WSSI
Other brands the franchisor or its parent operates (Item 1).
Same owner · FDD Item 1, page 9
16 other brands on this site name Wyndham Hotels & Resorts, Inc. as parent or ultimate parent in their own FDD.
- AmericInnA
- Arise Suites Extended Stay by WyndhamC
- Baymont Inn & SuitesA
- Days InnB
- Dazzler SelectC
- ECHO Suites Extended Stay by WyndhamB
- Hawthorn Extended Stay by WyndhamA
- Microtel Inn & Suites by WyndhamB
- RamadaC
- Registry Collection HotelsC
- TRYP by WyndhamB
- Trademark Collection by WyndhamA
- WaterWalk Extended Stay by WyndhamB
- Wingate by WyndhamB
- Wyndham GardenB
- Wyndham GrandB
Grouped by the owner's name as each filing prints it (this page: the 2026 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Geoff Ballotti
- Headquarters
- NJ
- Founded
- 2002
- FDD year
- 2026
- States available
- 48
Can you afford it, and what does the money buy?
Entry cost runs 76% above the typical lodging franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $55K | $55K |
| Working capital (3–6 mo) | $154K | $219K |
| Equipment, build-out, other | $12.9M | $17.9M |
| Total initial investment | $13.1M | $18.2M |
Source: La Quinta by Wyndham 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $13.1M – $18.2M
- Middle of category vs category
- Liquid capital req'd
- $154K – $219K
- Top 40% of category vs category
- Franchise fee
- $55K – $55K
- Top 40% of category vs category
- Royalty
- 5.5%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 3.5%
- typical 3–5%
- Total fee load
- 9.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 3.5% of gross sales |
| Training fee | $6K |
| Transfer fee | $55K |
| Renewal fee | $55K |
| Inventory (initial) | $411K – $415K |
| Total fee load | 9.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for La Quinta by Wyndham is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one La Quinta by Wyndham unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 reports lodging performance metrics (ADR, Occupancy Rate, RevPAR) for 435 Qualified Chain Facilities in 2025, not gross sales. Total Sample average ADR $112.75 (median $108.46), average Occupancy 66.5%, average RevPAR $74.95 (median $73.13); average RevPAR Index 100% (median 102%).
Reported for a subset of outlets rather than the whole system
An occupancy metric, not unit revenue
- Item 19 type
- RevPAR and ADR/Occupancy (hotel performance metrics)
- Sample size
- 435
- vs category median 98 · large
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
Compared against 175 Lodging brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 9.0% (near the Lodging median).
Disclosure
Item 19 reports RevPAR and ADR/Occupancy (hotel performance metrics) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System contracting at -3.9% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging medians
How La Quinta by Wyndham Compares
Category median of published Lodging brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 864
- Opened
- 11
- Last reporting year
- Closed
- 31
- Terminated
- 2
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 3.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- -3.9%
- Net unit change over 3 years
- 3-yr CAGR
- -3.9%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 2
- Not renewed
- 0
- Transferred
- 45
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 159
- 0.18 per open outlet · Item 20 Table 5
- Projected new
- 40
- Franchisor's next-year forecast
- Transfer rate
- 5.1%
- Owners selling to other franchisees
- Termination rate
- 0.2%
- Franchisor-initiated terminations
- Ceased ops
- 3.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 48 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
48
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 327
- Loan volume
- $1.1B
- Median loan
- $3.5M
- average
- Charge-off rate
- 1.8%
- on 327 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 98.2%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 105
- Defaults
- 3
- Typical loan rate
- 6.0%
- avg rate to borrowers
- vs industry
- N/A
- Jobs supported
- N/A
- Lender concentration
- 8%
- top lender's share
Vintage analysis
La Quinta by Wyndham charge-off rate by loan vintage
Shaded area: recent vintages with few resolved loans; rates may change as loans mature.
Top lenders financing La Quinta by Wyndham franchisees
Showing 3 of 105 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for La Quinta by Wyndham from SBA 7(a) FOIA data.
- Avg interest rate
- 5.99%
- Lender concentration
- 8.0%
Top SBA lendersTop lender holds 8% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | GBank | 26 | $103.5M | 0.0% |
| 2 | Shoreham Bank | 24 | $89.1M | 0.0% |
| 3 | Wallis Bank | 15 | $57.8M | 0.0% |
| 4 | Bank of Hope | 14 | $50.7M | 0.0% |
| 5 | Commonwealth Business Bank | 13 | $48.0M | 0.0% |
| 6 | US Metro Bank | 12 | $48.3M | 0.0% |
| 7 | Peoples Bank | 11 | $46.5M | 0.0% |
| 8 | Readycap Lending, LLC | 9 | $27.1M | 11.1% |
| 9 | Pinnacle Bank | 9 | $22.7M | 0.0% |
| 10 | United Midwest Savings Bank National Association | 8 | $24.2M | 0.0% |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| TXTexas | 101 | 0 | 0.0% |
| GAGeorgia | 30 | 1 | 6.7% |
| FLFlorida | 21 | 0 | 0.0% |
| CACalifornia | 19 | 0 | 0.0% |
| OHOhio | 15 | 0 | 0.0% |
| LALouisiana | 11 | 0 | 0.0% |
| INIndiana | 9 | 0 | 0.0% |
| NCNorth Carolina | 8 | 0 | 0.0% |
| COColorado | 7 | 0 | 0.0% |
| NMNew Mexico | 7 | 0 | 0.0% |
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
With a 1.8% charge-off rate across 327 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 1.8% — 89% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Declining unit base, extensive litigation including franchisor-franchisee breach suits, missing financial disclosure, and past regulatory action create elevated risk despite established brand and protected territory.
Why this reads harsher than the A grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: the franchisor is a named party (defendant).
Multiple pending cases: (1) 2 suits against LQF for breach of contract/counterclaims by former franchisees; (2) 3 suits by LQF against terminated franchisees for unpaid fees; (3) 8 suits involving WHR/parent affiliates for price-fixing (hotel revenue management software antitrust class actions), resort/destination marketing fee claims, and cybersecurity/consumer fraud. Several resolved cases disclosed including FTC settlement (2015), class action resort fee settlement (2020).
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 75 / 100 verdict
- 01MINORUnit count declining 2.3% YoY indicates shrinking system despite 20-year terms and protected territory
- 02HIGHMultiple active litigations including franchisor breach of contract suits against franchisees, antitrust/price-fixing class actions, and consumer protection class actions signal systemic disputes
- 03MINORFTC settlement for cybersecurity failures raises data protection and consumer trust concerns in hospitality sector
- 04MINORFranchisor actively suing franchisees for breach of contract suggests enforcement conflicts and potential unfavorable franchise agreement terms
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 9.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Allowed renewalsℹ | 0 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Arbitration location | New Jersey (non-binding mediation only; litigation venue is Morris County, NJ) |
| Jury trial waiver | Yes |
| Governing law | NJ |
| Litigation count | 13 |
View Item 3 litigation summary
Multiple pending cases: (1) 2 suits against LQF for breach of contract/counterclaims by former franchisees; (2) 3 suits by LQF against terminated franchisees for unpaid fees; (3) 8 suits involving WHR/parent affiliates for price-fixing (hotel revenue management software antitrust class actions), resort/destination marketing fee claims, and cybersecurity/consumer fraud. Several resolved cases disclosed including FTC settlement (2015), class action resort fee settlement (2020).
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 0 hrs
- Training location
- Corporate designated location (Parsippany, NJ hybrid) or online (virtual-only); Opening Training at franchisee's facility.
- Ongoing training
- Required
- Site selection
- Franchisee selects site; franchisor approves
- Franchisor financing
- Offered
- Item 10
- POS system
- SynXis PMS (Aven Hospitality) or OPERA PMS (Oracle Hospitality)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SynXis PMS (Aven Hospitality) or OPERA PMS (Oracle Hospitality)
Item 20 · call current owners
Franchisee Contacts
734 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a La Quinta by Wyndham franchise?
The total investment to open a La Quinta by Wyndham franchise ranges from $13.1M – $18.2M, with an initial franchise fee of $55K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do La Quinta by Wyndham franchise owners earn?
Item 19 of the La Quinta by Wyndham FDD discloses figures for part of the system but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns La Quinta by Wyndham?
La Quinta by Wyndham is franchised by La Quinta Franchising LLC. Its parent company is Wyndham Hotel Group, LLC. The ultimate parent named in the FDD is Wyndham Hotels & Resorts, Inc.. Source: FDD Item 1, 2026 filing.
What is Item 19 in the La Quinta by Wyndham FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the La Quinta by Wyndham FDD and qualifies whose outlets they describe.
What is La Quinta by Wyndham's franchise failure rate?
Based on SBA 7(a) loan data, La Quinta by Wyndham has a charge-off rate of 1.8% across 327 loans, meaning 1.8% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many La Quinta by Wyndham franchise locations are there?
As of their most recent FDD filing, La Quinta by Wyndham has 864 total units in the United States, including 864 franchised units and 0 company-owned units. 11 new units were opened in the latest reporting year.
Is La Quinta by Wyndham a good franchise to buy?
FranchiseVerdict rates La Quinta by Wyndham as a A-grade franchise with a verdict score of 75 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.