FranchiseVerdict
The Unbound Collection by Hyatt® logo
FV-02720·STRONGStandard76

The Unbound Collection by Hyatt®

Lodging - Hotels & MotelsFranchising since 2016Website
Investment
93rd pct Hotels & Mote…
Avg revenue
$318
2nd pct Hotels & Mote…
Royalty
7.0%
88th pct Hotels & Mote…
Units
18
40th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment — including a $100K franchise fee, 7.0% ongoing royalty.
  • Average unit revenue of $318/year (median $293).
  • Rated STRONG with a risk score of 54/100.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Hyatt Franchising, L.L.C.
Parent company
Hyatt Hotels Corporation
Incorporated in
Delaware
HQ
150 North Riverside Plaza, Chicago, Illinois 60606
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$6.6B
vs $7.1B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one The Unbound Collection by Hyatt® unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $318
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $650K–$1.3M

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$32
EBITDA margin
10.0%
Total invested
$1.2M
Payback
452830 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees own and operate upper-upscale, independent-style hotel properties under the Unbound Collection brand within Hyatt's ecosystem. Day-to-day operations include managing guest experiences, staff, housekeeping, and front-desk functions while adhering to Hyatt standards and leveraging Hyatt's central reservation and loyalty system for bookings.

CEO
Mark Hoplamazian
Founded
2016
FDD year
2026
States available
6

Item 7 · what it costs

The Vitals

Total investment
All-in to open one unit
Liquid capital
$650K – $1.3M
Cash you must have on hand
Franchise fee
$100K
Royalty
7.0%
Gross Rooms Revenue from Channel Bookings · typical 6–8%
Ad fund
n/d
Total fee load
10.9%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$318
Per unit, per year
Median gross sales
$293
Item 19 type
Occupancy Rate, Average Daily Rate and RevPAR
Sample size
18 units
vs category median 100 · small
Range (low → high)
$150$1K
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank2th
vs Lodging - Hotels & Motels peers
Investment cost rank93th
Lower investment ranks lower (better)
Royalty rate rank88th
Lower royalty = lower percentile (better)
Unit count rank40th
vs Lodging - Hotels & Motels peers
Risk score rank9th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
18
Opened
1
Last reporting year
Closed
1
Turnover rate
5.6%
Company-owned
8
Corporate units in the system
% franchised
56%
vs corporate-owned
Multi-unit owners
9.5%
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+25.0%
Compounded over last 3 years
2024
10±0
Franchised units
2025
10
Franchised units
2026
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Small, opaque hotel franchise system with undisclosed financials, vague royalty structure, and unproven unit growth creating meaningful execution and profitability risks.

Score breakdown · what drove the 54 / 100 rating

  1. 01MEDNo Item 19 financial performance data disclosed despite $318.54K average revenue claim — inability to verify earnings reliability
  2. 02MINOROnly 18 units system-wide with unknown growth trajectory — insufficient scale and visibility into expansion viability
  3. 03MINOR7% royalty on Channel Bookings only (not total revenue) — ambiguity on what constitutes eligible revenue and potential for disputes
  4. 04MINORInvestment range listed as $0–$0 with $100K franchise fee — unclear total capital requirements hide true cost of entry
  5. 05MED20-year term is unusually long for hotel franchise with limited franchisee exit flexibility
  6. 06MINORHyatt's luxury positioning may limit addressable market and franchisee pool compared to mid-scale brands

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Area of Protection (Radius or geographic)
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Illinois

Item 11

Training & Operations

Classroom training
95 hrs
On-the-job training
95 hrs
POS system
Opera PMS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

28 numbers

Locked
(929) 526-••••
SIP
NY
(215) 893-••••
Bellevue Master Tenant, LLC The Bellevue Hotel
PA
(805) 882-••••
KHP
CA

One-time purchase · CSV download · Validation questions included

FDD download

The Unbound Collection by Hyatt® · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above