The Unbound Collection by Hyatt® Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
The Unbound Collection by Hyatt is an upper-upscale hotel franchise of distinctive, independent-style properties. Franchisees own and operate the hotels, managing guest services and revenue under Hyatt standards.
FranchiseVerdict summary · 2026
A The Unbound Collection by Hyatt® franchise does not disclose total investment in its current FDD, including a $100K franchise fee and an ongoing 7.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $70.4M
- 69th pct Lodging
- Avg gross sales
- N/A
- Royalty
- 7.0%
- 64th pct Lodging
- Units
- 18
- 27th pct Lodging
- SBA charge-off
- N/A
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $70.4M including a $100K franchise fee, 7.0% ongoing royalty.
- RETURNSItem 19 reports Occupancy Rate, Average Daily Rate and RevPAR rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict A (Strongest tier), verdict score 75/100 (higher is better).
- DATAItem 19 reports Occupancy Rate, Average Daily Rate and RevPAR rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Hyatt Franchising, L.L.C.
- Parent company
- Hyatt Hotels Corporation
- Predecessor
- Hyatt Franchise Corporation
- Prior franchisor entity
- CEO title
- Chief Growth Officer (Interim); President and CEO of Hyatt Hotels Corporation
- Mark Hoplamazian
- Incorporated in
- Delaware
- HQ
- 150 North Riverside Plaza, Chicago, Illinois 60606
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $6.6B
- vs $7.1B prior year
Overview
About
- CEO
- Mark Hoplamazian
- Headquarters
- IL
- Founded
- 2016
- FDD year
- 2026
- States available
- 6
Can you afford it, and what does the money buy?
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown25 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Application Fee | $100K | $100K | |
| Comfort letter fee(s) | $0 | $3K | |
| Market study | $25K | $50K | |
| Design Review Fee | $80K | $175K | |
| Extension of opening deadline | $0 | $10K | |
| IT Project Management Services expense reimbursement | $11K | $18K | |
| Signage | $10K | $120K | |
| Telecommunications systems and certain Technology System equipment and fees | $328K | $328K | |
| Architecture and design | $1.4M | $3.2M | |
| Construction, improvements, remodeling, decorating costs and other sitework | $56.6M | $100.6M | |
| Furniture, fixtures, other fixed assets and equipment | $8.0M | $13.0M | |
| Operating supplies & equipment | $2.4M | $3.4M | |
| General and administrative buildout costs | $420K | $700K | |
| Revenue management fees | $0 | $26K | |
| Field marketing program fees | $0 | $9K | |
| Pre-opening marketing and sales expenses | $100K | $800K | |
| Liquor license | $30K | $400K | |
| Operator approval fees | $0 | $65K | |
| PIP fee | $0 | $10K | |
| Training expenses (fees and reimbursements payable to us) | $24K | $57K | |
| Total initial investment | $70.4M | $125.2M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $70.4M
- Bottom third — review vs category
- Liquid capital req'd
- $650K – $1.3M
- Middle of category vs category
- Franchise fee
- $100K – $100K
- Middle of category vs category
- Royalty
- 7.0%
- Gross Rooms Revenue from Channel Bookings · typical 6–8%
- Ad fund
- -n/d
- Total fee load
- 10.9%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 7.0% of gross sales |
| Technology fee | $3 |
| Training fee | $30K |
| Transfer fee | $100K |
| Renewal fee | $10K |
| Total fee load | 10.9% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
The Unbound Collection by Hyatt® did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one The Unbound Collection by Hyatt® unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
0%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 19 reports Occupancy Rate, Average Daily Rate and RevPAR rather than annual gross sales, so unit revenue is not directly comparable. We omit it from rankings.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 10.9% (near the Lodging average).
Disclosure
Item 19 reports Occupancy Rate, Average Daily Rate and RevPAR rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 25.0% CAGR over 3 years across 18 units — operators are staying and new ones are joining.
Multi-unit rate
Only 10% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging averages
How The Unbound Collection by Hyatt® Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 1
- Last reporting year
- Closed
- 0
- Terminated
- 1
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 8
- Corporate units in the system
- % franchised
- 56%
- vs corporate-owned
- Multi-unit owners
- 9.5%
- Net growth (3-yr)
- +25.0%
- Net unit change over 3 years
- 3-yr CAGR
- +25.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Termination rate
- 5.6%
- Franchisor-initiated terminations
- Ceased ops
- 5.6%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 12 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Illinois
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Hyatt-backed hotel franchise with parent-level financials (net worth $3.66B, revenue $7.1B); parent net income -$52M is not brand-specific and not penalized. No litigation, bankruptcy, or going-concern; audited financials and Item 19 disclosed. 18 units with 25% net growth.
Litigation (Item 3)
No litigation required to be disclosed
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 75 / 100 verdict
- 01MINORParent-level financials (Hyatt), $3.66B net worth
- 02MINORParent net income -$52M not brand-specific
- 03MINORNo litigation/bankruptcy/going-concern
- 04MINOR18 units, 25% net growth
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 10.9% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Area of Protection (Radius or geographic) |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory radius | 1 mi |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Illinois |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed
Items 10, 11
Training & Operations
- Classroom training
- 95 hrs
- On-the-job training
- 95 hrs
- Training location
- On-site and corporate
- Ongoing training
- Required
- Site selection
- franchisor
- Franchisor financing
- Offered
- Item 10
- POS system
- Opera PMS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Opera PMS
Item 20 · call current owners
Franchisee Contacts
19 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
The Unbound Collection by Hyatt® · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
What do The Unbound Collection by Hyatt® franchise owners earn?
The Unbound Collection by Hyatt® does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the The Unbound Collection by Hyatt® FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the The Unbound Collection by Hyatt® FDD and qualifies whose outlets they describe.
What is The Unbound Collection by Hyatt®'s franchise failure rate?
SBA 7(a) loan charge-off data is not available for The Unbound Collection by Hyatt® (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many The Unbound Collection by Hyatt® franchise locations are there?
As of their most recent FDD filing, The Unbound Collection by Hyatt® has 18 total units in the United States, including 10 franchised units and 8 company-owned units. 1 new units were opened in the latest reporting year.
Is The Unbound Collection by Hyatt® a good franchise to buy?
FranchiseVerdict rates The Unbound Collection by Hyatt® as a A-grade franchise with a verdict score of 75 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.