FranchiseVerdict
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FV-00211·STRONGStandard76

avid hotels

Formerly known as Holiday Inn

Lodging - Hotels & MotelsFranchising since 2017Website
Investment
$11.1M – $16.8M
66th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
81
64th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $11.1M – $16.8M including a $50K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 189 loans (below the industry average).
  • 50 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Holiday Hospitality Franchising, LLC
Parent company
Six Continents Hotels, Inc.
Incorporated in
Delaware
HQ
Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$38.8M
vs $39.4M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one avid hotels unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $11.1M–$16.8M
Working capital
$
FDD reports $100K–$175K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$14.1M
Payback
1877 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees own/operate limited-service midscale hotel properties (typically 100–150 rooms) under the Avid Hotels brand, managing guest operations, housekeeping, maintenance, and front-desk services while adhering to brand standards. Daily operations include revenue management, staffing, vendor relationships, and compliance with franchisor reporting and systems requirements. Franchisees generate revenue primarily through room bookings and ancillary services (parking, breakfast, etc.) while paying 5% royalties on gross room revenue to Holiday Hospitality Franchising.

CEO
Elie W. Maalouf
Founded
1989
FDD year
2026
States available
27

Item 7 · what it costs

The Vitals

Total investment
$11.1M – $16.8M
All-in to open one unit
Liquid capital
$100K – $175K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
25.8%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
81
Opened
10
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
10.0%
Net growth (yr3)
+14.1%
Net unit change last year
3-yr CAGR
+28.6%
Compounded over last 3 years
2024
81+10
Franchised units
2025
71
Franchised units
2026
63
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 32 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 32 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
189
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

54
Risk · 0-100
STRONG54 / 100

Avid Hotels presents elevated risk due to undisclosed financial performance, extensive litigation, massive capital requirements, and absence of territorial protection—making ROI validation impossible before $11M+ investment.

Score breakdown · what drove the 54 / 100 rating

  1. 01MEDMassive capital requirement ($11.1M–$16.8M) with no disclosed average revenue or net income to validate ROI
  2. 02HIGHExtensive litigation history including class actions, fee disputes, and data security breaches suggests systemic operational/compliance issues
  3. 03MINORNo Item 19 financial performance disclosure prevents franchisees from assessing realistic profitability expectations
  4. 04MINORNo protected territory in competitive midscale hotel segment increases cannibalization risk
  5. 05MINOR5% royalty on gross rooms revenue (not net) creates fixed burden regardless of profitability
  6. 06MINOR14.1% YoY unit growth is modest for a growing franchise and may indicate saturation or franchisee recruitment challenges
  7. 07HIGH20-year term is exceptionally long given litigation exposure and lack of financial transparency

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Specific site
Protected territory
No
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
50
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

Classroom training
460 hrs
On-the-job training
264 hrs
POS system
Approved F&B POS System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

80 numbers

Locked
(608) 963-••••
WI
(423) 313-••••
TN
(123) 456-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

avid hotels · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above