FranchiseVerdict
EXTENDED STAY AMERICA SUITES logo
FV-00892·STRONGStandard76

Extended Stay America Suites

Lodging - Hotels & MotelsFranchising since 2016Website
Investment
$210K – $14.3M
12th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.5%
59th pct Hotels & Mote…
Units
427
88th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $210K – $14.3M including a $50K franchise fee, 5.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 53/100. SBA loan default rate of 0.0% across 34 loans (below the industry average).
  • System growing at 15.4% CAGR over 3 years with 427 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
ESH Strategies Franchise LLC
Parent company
ESH Hospitality Strategies LLC
Incorporated in
Delaware
HQ
13024 Ballantyne Corporate Place, Suite 1000, Charlotte, NC 28277
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$25.8M
vs $29.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one EXTENDED STAY AMERICA SUITES unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $210K–$14.3M
Working capital
$
FDD reports $175K–$250K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$7.5M
Payback
1195 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees own and operate mid-scale extended-stay hotel properties (typically 100–200+ rooms) targeting business travelers and relocating families with weekly/monthly stays. Day-to-day operations include housekeeping, front-desk management, maintenance, guest services, revenue management, and compliance with franchisor brand standards—with limited financial transparency from corporate on actual unit returns.

CEO
Greg Juceam
Founded
2010
FDD year
2026
States available
42

Item 7 · what it costs

The Vitals

Total investment
$210K – $14.3M
All-in to open one unit
Liquid capital
$175K – $250K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.5%
Gross Room Revenue · typical 6–8%
Ad fund
4.5%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
427
Opened
23
Last reporting year
Closed
9
Turnover rate
2.1%
Company-owned
307
Corporate units in the system
% franchised
28%
vs corporate-owned
Net growth (yr3)
+12.1%
Net unit change last year
3-yr CAGR
+15.4%
Compounded over last 3 years
2024
120-19
Franchised units
2025
107
Franchised units
2026
104
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
34
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

53
Risk · 0-100
STRONG53 / 100

Extended Stay America presents elevated risk due to undisclosed financials, significant litigation exposure, unprotected territories, and gross-revenue-based royalties that limit franchisee profitability flexibility.

Score breakdown · what drove the 53 / 100 rating

  1. 01MEDNo Item 19 financial performance data disclosed—unable to assess actual franchisee profitability or validate ROI claims
  2. 02MINORWide investment range ($210K–$14.3M) suggests highly variable unit economics and unclear capital requirements
  3. 03HIGHMultiple active litigation matters including antitrust software claims, IP enforcement actions, and settled guest refund disputes indicate operational and legal vulnerabilities
  4. 04MINORUnprotected territory creates direct competition risk; franchisees may compete with other company units or future franchisees in same market
  5. 05MINOR5.5% royalty on gross room revenue (not net) provides no relief during downturns and compounds during high-occupancy periods
  6. 06MINOR12.1% YoY unit growth is modest for extended-stay sector; unclear if growth is sustainable or reflects new development vs. acquisitions

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
North Carolina

Item 11

Training & Operations

Classroom training
26 hrs
On-the-job training
12 hrs
POS system
Property Management System
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

94 numbers

Locked
(513) 985-••••
OH
(727) 572-••••
FL
(972) 238-••••
TX

One-time purchase · CSV download · Validation questions included

FDD download

EXTENDED STAY AMERICA SUITES · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above