ECHO Suites Extended Stay by Wyndham Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
ECHO Suites Extended Stay by Wyndham is an extended-stay hotel franchise offering value-priced suites with kitchens. Franchisees own and operate the properties, managing front desk, housekeeping, and revenue.
FranchiseVerdict summary · 2026
A ECHO Suites Extended Stay by Wyndham franchise requires a total initial investment of $11.6M – $17.4M, including a $40K franchise fee and an ongoing 5.5% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $11.6M – $17.4M
- 46th pct Lodging
- Avg gross sales
- N/A
- Royalty
- 5.5%
- 38th pct Lodging
- Units
- 18
- 27th pct Lodging
- SBA charge-off
- N/A
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $11.6M – $17.4M including a $40K franchise fee, 5.5% ongoing royalty.
- RETURNSItem 21 / Exhibit D contains the audited consolidated financial statements of the guarantor parent, Wyndham Hotels & Resorts, Inc. and subsidiaries (balance sheets as of Dec 31, 2025 and 2024). The franchisor WHR Extended Stay, LLC does not provide its own statements. The actual statement pages (F-2 through F-9) and the named CPA firm did not appear in the extracted text (only the index page is present, listing the auditor as PCAOB ID No. 34); figures left null to avoid guessing.
- RISKVerdict B (Above average), verdict score 49/100 (higher is better).
- DATANo Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- WHR Extended Stay, LLC
- Parent company
- Wyndham Hotel Group, LLC
- Ultimate parent
- Wyndham Hotels & Resorts, Inc.
- CEO title
- President and Chief Executive Officer
- Geoff Ballotti
- Incorporated in
- DE
- HQ
- 22 Sylvan Way, Parsippany, New Jersey 07054
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $1.4B
- vs $1.4B prior year
Overview
About
- CEO
- Geoff Ballotti
- Headquarters
- NJ
- Founded
- 2007
- FDD year
- 2026
- States available
- 11
Can you afford it, and what does the money buy?
Entry cost runs 48% above the typical lodging franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $40K | $40K |
| Working capital (3–6 mo) | $63K | $94K |
| Equipment, build-out, other | $11.5M | $17.3M |
| Total initial investment | $11.6M | $17.4M |
Source: ECHO Suites Extended Stay by Wyndham 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $11.6M – $17.4M
- Middle of category vs category
- Liquid capital req'd
- $63K – $94K
- Top 40% of category vs category
- Franchise fee
- $40K – $40K
- Top 40% of category vs category
- Royalty
- 5.5%
- percentage · typical 6–8%
- Ad fund
- 3.5%
- typical 3–5%
- Total fee load
- 8.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 3.5% of gross sales |
| Technology fee | $734 |
| Training fee | $5K |
| Transfer fee | $35K |
| Renewal fee | $35K |
| Inventory (initial) | $463K – $525K |
| Total fee load | 8.5% of rev |
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
ECHO Suites Extended Stay by Wyndham did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one ECHO Suites Extended Stay by Wyndham unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
1%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Item 21 / Exhibit D contains the audited consolidated financial statements of the guarantor parent, Wyndham Hotels & Resorts, Inc. and subsidiaries (balance sheets as of Dec 31, 2025 and 2024). The franchisor WHR Extended Stay, LLC does not provide its own statements. The actual statement pages (F-2 through F-9) and the named CPA firm did not appear in the extracted text (only the index page is present, listing the auditor as PCAOB ID No. 34); figures left null to avoid guessing.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.5% — below the Lodging average of 10.4%.
Disclosure
Franchisor chose not to disclose financial performance representations. You will need to gather unit economics directly from existing franchisees.
Operator retention
Net unit growth of +260.0% over 3 years (13 opened, 0 closed).
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging averages
How ECHO Suites Extended Stay by Wyndham Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 18
- Opened
- 13
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- Outlier (see FDD)
- Likely small-sample artifact
3-year detail · Item 20
- Opened (3yr)
- 13
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 11 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
11
states with franchisees (per FDD Item 12)
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
ECHO Suites presents extreme risk: going concern franchisor, explosive unstable growth, multi-count litigation including price-fixing and antitrust allegations, no profitability disclosure, and $11.6M+ capital requirement with unvalidated returns.
Litigation (Item 3)
No pending or resolved litigation against the franchisor itself. Multiple pending class actions against parent WHR and affiliates involving hotel price-fixing allegations (IDeaS revenue management software), misleading fee allegations in Canada, and other matters. Several resolved cases settled or dismissed.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 49 / 100 verdict
- 01HIGHGoing Concern status is FALSE — franchisor may lack financial stability to support franchisees
- 02MINORExplosive unit growth (260% YoY) with only 18 units suggests instability, not health; growth from ~7 to 18 units is unsustainable trajectory indicator
- 03HIGHMultiple active class action litigations (price-fixing, misleading fees, privacy violations, antitrust) expose franchisees to brand reputation and potential liability
- 04MINORNo average revenue or net income disclosure (Item 19) prevents validation of $11.6M–$17.4M investment ROI claims
- 05HIGHHigh capital requirement ($11.6M–$17.4M) paired with undisclosed profitability and going concern risk creates severe financial exposure
- 06MINORAntitrust class action (In Re Extended Stay Hotel) implicates entire franchisor business model and pricing practices
- 07HIGHLitigation where franchisor is plaintiff (LuxUrban breach of contract) suggests franchisor-franchisee relationship tension
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Allowed renewalsℹ | 0 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Arbitration location | Morris County, New Jersey (non-binding mediation; venue is Morris County NJ / US District Court NJ) |
| Jury trial waiver | No |
| Governing law | NJ |
| Litigation count | 9 |
View Item 3 litigation summary
No pending or resolved litigation against the franchisor itself. Multiple pending class actions against parent WHR and affiliates involving hotel price-fixing allegations (IDeaS revenue management software), misleading fee allegations in Canada, and other matters. Several resolved cases settled or dismissed.
Items 10, 11
Training & Operations
- Classroom training
- 34 hrs
- On-the-job training
- 0 hrs
- Training location
- Corporate designated location (Parsippany, NJ or other central locations) or online (hybrid or virtual formats)
- Ongoing training
- Required
- Site selection
- Franchisee selects; franchisor approves
- Franchisor financing
- Offered
- Item 10
- POS system
- OPERA Cloud Foundation (by Oracle)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: OPERA Cloud Foundation (by Oracle)
Item 20 · call current owners
Franchisee Contacts
16 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
ECHO Suites Extended Stay by Wyndham · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a ECHO Suites Extended Stay by Wyndham franchise?
The total investment to open a ECHO Suites Extended Stay by Wyndham franchise ranges from $11.6M – $17.4M, with an initial franchise fee of $40K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do ECHO Suites Extended Stay by Wyndham franchise owners earn?
ECHO Suites Extended Stay by Wyndham does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the ECHO Suites Extended Stay by Wyndham FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the ECHO Suites Extended Stay by Wyndham FDD and qualifies whose outlets they describe.
What is ECHO Suites Extended Stay by Wyndham's franchise failure rate?
SBA 7(a) loan charge-off data is not available for ECHO Suites Extended Stay by Wyndham (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many ECHO Suites Extended Stay by Wyndham franchise locations are there?
As of their most recent FDD filing, ECHO Suites Extended Stay by Wyndham has 18 total units in the United States, including 18 franchised units and 0 company-owned units. 13 new units were opened in the latest reporting year.
Is ECHO Suites Extended Stay by Wyndham a good franchise to buy?
FranchiseVerdict rates ECHO Suites Extended Stay by Wyndham as a B-grade franchise with a verdict score of 49 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.