FranchiseVerdict
Best Western logo
FV-00287·MODERATEExcellent81

Best Western

OtherFranchising since 2020Website
Investment
$582K – $32.5M
87th pct Other
Avg revenue
50th pct Other
Royalty
3.5%
3rd pct Other
Units
1,748
97th pct Other
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $582K – $32.5M including a $45K franchise fee, 3.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 978 loans (below the industry average).
  • 25 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Best Western International, Inc.
Incorporated in
Arizona
HQ
6201 N. 24th Parkway, Phoenix, AZ 85016
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$520.9M
vs $547.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Best Western unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $582K–$32.5M
Working capital
$
FDD reports $270K–$545K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$134K
EBITDA margin
17.9%
Total invested
$16.9M
Payback
1515 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate independently-owned hotels under the Best Western brand, managing daily lodging operations including reservations, housekeeping, maintenance, and guest services. They participate in the Best Western membership system, gaining access to the franchisor's central reservation system, marketing support, and loyalty program while paying ongoing royalties based on room revenue.

CEO
Lawrence M. Cuculic
Founded
1957
FDD year
2026
States available
50

Item 7 · what it costs

The Vitals

Total investment
$582K – $32.5M
All-in to open one unit
Liquid capital
$270K – $545K
Cash you must have on hand
Franchise fee
$45K
Royalty
3.5%
Percentage of Property Room Revenue · typical 6–8%
Ad fund
1.6%
typical 3–5%
Total fee load
5.1%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1,748
Opened
32
Last reporting year
Closed
52
Turnover rate
3.0%
Company-owned
2
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-1.1%
Net unit change last year
3-yr CAGR
-2.9%
Compounded over last 3 years
2024
1,748-20
Franchised units
2025
1,768
Franchised units
2026
1,801
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Available · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
978
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Best Western faces regulatory headwinds, declining membership, systemic franchisee collection actions, and undisclosed financial performance metrics, making this a high-caution investment despite long 20-year terms and protected territories.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORDeclining unit count of -1.1% YoY indicates shrinking system despite 1,748 locations
  2. 02HIGHMultiple active litigation cases across 4+ states challenging franchise classification and membership structure suggests regulatory and structural vulnerability
  3. 03MINORFranchisor initiated numerous collection actions for unpaid fees during last fiscal year, signaling cash flow stress among franchisees and potential systemic profitability issues
  4. 04MEDWide investment range ($581K-$32.5M) with no disclosed average revenue or net income makes ROI analysis impossible and suggests inconsistent unit performance
  5. 05MINORRoyalty structure tied to 'Property Room Revenue' is non-standard and unclear, creating potential disputes over revenue calculation and fee obligations
  6. 06HIGHHigh franchise fee ($45,000) combined with declining units and litigation creates unfavorable risk-reward profile

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
25
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Arizona

Item 11

Training & Operations

Classroom training
84 hrs
On-the-job training
15 hrs
POS system
AutoClerk Atlas PMS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

100 numbers

Locked
(928) 683-••••
AZ
(256) 332-••••
AL
(479) 845-••••
AR

One-time purchase · CSV download · Validation questions included

FDD download

Best Western · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above