FranchiseVerdict
LXR logo
FV-01530·CAUTIONStandard71

Lxr

Lodging - Hotels & MotelsFranchising since 2018Website
Investment
$5.5M
55th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
5
28th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $5.5M including a $100K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100.
  • 15 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
HILTON FRANCHISE HOLDING LLC
Parent company
Hilton Domestic Operating Company Inc.
Incorporated in
Delaware
HQ
7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102 USA
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$1.6B
vs $1.5B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one LXR unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $1.9M–$2.4M

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$7.6M
Payback
1109 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

LXR franchisees operate luxury hotel properties, managing guest accommodations, dining, and amenities while remitting 5% of gross room revenue to the franchisor. Day-to-day operations include front-desk services, housekeeping, event management, and revenue optimization within brand standards that are currently subject to breach of contract litigation. Franchisees are also entangled in franchisor disputes over revenue management software and data sharing practices.

CEO
Christopher J. Nassetta
Founded
2007
FDD year
2026
States available
4

Item 7 · what it costs

The Vitals

Total investment
$5.5M
All-in to open one unit
Liquid capital
$1.9M – $2.4M
Cash you must have on hand
Franchise fee
$100K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
5
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+25.0%
Net unit change last year
3-yr CAGR
+66.7%
Compounded over last 3 years
2024
5+1
Franchised units
2025
4
Franchised units
2026
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

LXR presents extreme risk: going concern status, active multi-front litigation on core operations, undisclosed financials, minimal unit base, and unprotected territory create a potential franchise collapse scenario.

Score breakdown · what drove the 75 / 100 rating

  1. 01HIGHGoing Concern status is FALSE — indicates potential financial instability or structural issues at corporate level
  2. 02HIGHMultiple active litigation vectors including pending breach of contract suits on brand standards, putative class action antitrust litigation on revenue management, and concluded deceptive trade practices cases suggest systemic operational and governance problems
  3. 03MINORZero financial disclosure (no average revenue, no net income data, no Item 19) prevents meaningful ROI analysis on a $5.47M investment
  4. 04MINOROnly 5 units operating with 25% YoY growth is an extremely small system — minimal operational support infrastructure and high corporate overhead risk per unit
  5. 05MINORNo territory protection exposes franchisees to direct brand competition and uncontrolled market saturation
  6. 06MINOR5% royalty on gross rooms revenue creates misaligned incentives — corporate profits regardless of franchisee profitability
  7. 07MINOR23-year term is unusually long without demonstrated unit economics or brand equity
  8. 08MINORHistorical Sherman Act violations indicate prior antitrust concerns that may recur

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
23 years
Renewal term
0 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
15
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
0 hrs
POS system
OnQ
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(517) 373-••••
MI
(500) 114-••••
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

LXR · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above