FranchiseVerdict
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FV-00579·MODERATEStandard71

Coast Hotels

Lodging - Hotels & MotelsFranchising since 2022Website
Investment
$43K – $571K
0th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
Units
9
32nd pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $43K – $571K including a $15K franchise fee.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 67/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Coast Hotels USA, Inc.
Parent company
Coast Hotels Limited
Incorporated in
Delaware
HQ
925 Fourth Avenue, Suite 2900, Seattle, WA 98104
Auditor
Prager Metis CPAs, LLC
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Coast Hotels unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $43K–$571K
Working capital
$
FDD reports $2K–$5K

Unlevered ROIC · per unit

29%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$310K
Payback
41 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate mid-scale hotel properties under the Coast Hotels brand, managing day-to-day operations including front-desk services, housekeeping, maintenance, guest services, and revenue management. Franchisees handle P&L responsibility while paying 3-5% royalties on gross room sales and adhering to brand standards across a protected territory.

CEO
Hayashi (Jin) Sasaki
Founded
2022
FDD year
2023
States available
4

Item 7 · what it costs

The Vitals

Total investment
$43K – $571K
All-in to open one unit
Liquid capital
$2K – $5K
Cash you must have on hand
Franchise fee
$15K
Royalty
3-5% of Gross Room Sales
Ad fund
2.0%
typical 3–5%
Total fee load
16.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
9
Opened
9
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
12.5%
2021
9+9
Franchised units
2022
0
Franchised units
2023
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 6 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 6 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Coast Hotels presents meaningful risk due to lack of financial transparency (no Item 19), micro-scale system (9 units), unclear franchisor financial stability (going concern = false), and wide investment variance with no disclosed performance metrics.

Score breakdown · what drove the 67 / 100 rating

  1. 01MINORNo Item 19 (Average Revenue/Net Income) disclosure - impossible to assess profitability or ROI
  2. 02MINOROnly 9 units system-wide indicates very small/early-stage franchise with minimal track record
  3. 03MINORWide investment range ($42.5K-$571K) suggests inconsistent unit economics or unclear cost structure
  4. 04HIGHGoing Concern status is FALSE - potential financial instability at franchisor level
  5. 05MEDNo disclosed unit growth trajectory - unable to verify system momentum or franchisee success rates
  6. 06MINOR3-5% royalty on gross sales (not net) - franchisees pay fees even during unprofitable periods

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Negotiated
Protected territory
Yes
Initial term
10 years
Renewal term
5 years
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Owner-operator
Optional
Governing law
Delaware

Item 11

Training & Operations

Classroom training
0 hrs
On-the-job training
0 hrs
POS system
Property Management System (PMS)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

10 numbers

Locked
(818) 845-••••
Coast Anabelle Hotel
CA
(805) 963-••••
West Beach Inn, a Coast Hotel
CA
(509) 332-••••
Coast Hilltop Inn
WA

One-time purchase · CSV download · Validation questions included

FDD download

Coast Hotels · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above