FranchiseVerdict
Homewood Suites by Hilton logo
FV-01220·MODERATEStandard76

Homewood Suites by Hilton

Lodging - Hotels & MotelsFranchising since 1988Website
Investment
$21.4M – $31.8M
87th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
3.5%
2nd pct Hotels & Mote…
Units
508
90th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $21.4M – $31.8M including a $100K franchise fee, 3.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 9 loans (below the industry average).
  • No protected territory and the franchisor reserves the right to compete in your area. Clarify territorial boundaries before signing.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Hilton Franchise Holding LLC
Parent company
Hilton Domestic Operating Company Inc.
Incorporated in
Delaware
HQ
7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$883.3M
vs $1.2B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Homewood Suites by Hilton unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $21.4M–$31.8M
Working capital
$
FDD reports $600K–$900K

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$27.4M
Payback
3369 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Homewood Suites franchisees operate upscale extended-stay hotels targeting business travelers and relocation customers, managing daily operations including housekeeping, front-desk, food service, maintenance, and revenue management. Franchisees must maintain Hilton brand standards, loyalty program integration, and comply with corporate policies while generating revenue from room rentals, extended-stay packages, and ancillary services (parking, laundry, internet).

CEO
Christopher J. Nassetta
Founded
1946
FDD year
2023
States available
49

Item 7 · what it costs

The Vitals

Total investment
$21.4M – $31.8M
All-in to open one unit
Liquid capital
$600K – $900K
Cash you must have on hand
Franchise fee
$100K
Royalty
3.5%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
508
Opened
12
Last reporting year
Closed
5
Turnover rate
1.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+1.8%
Net unit change last year
3-yr CAGR
+4.5%
Compounded over last 3 years
2021
508+9
Franchised units
2022
499
Franchised units
2023
486
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 49 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 49 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
9
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

High-barrier extended-stay hotel franchise with extreme capital requirements, undisclosed unit economics, slow growth, active litigation, and escalating royalties—suitable only for institutional operators with litigation tolerance and capital reserves.

Score breakdown · what drove the 64 / 100 rating

  1. 01MEDMassive capital requirement ($21.4M–$31.8M) with no disclosed average revenue or net income prevents ROI validation
  2. 02MEDRoyalty escalation (3.5%→5.5%) combined with undisclosed financials creates earnings opacity and unpredictable cash flow
  3. 03MINORAnemic unit growth (1.8% YoY across 508 units) suggests market saturation or franchisee underperformance
  4. 04HIGHMultiple active litigation vectors (consumer protection, ADA compliance consent decrees, breach of contract suits) indicate systemic operational/legal vulnerabilities
  5. 05MINORUnprotected territory enables corporate cannibalization and direct competition from other franchisees
  6. 06MED22-year term locks capital into a mature, slow-growth segment with limited exit liquidity
  7. 07MINORNo Item 19 financial disclosure prevents independent verification of unit-level economics

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
No
Initial term
22 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
143 hrs
On-the-job training
2 hrs
POS system
OnQ
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

99 numbers

Locked
(603) 658-••••
Chatham Exeter HAS Leaseco, LLC, Exeter, NH,
NH
(217) 442-••••
Sunrise Hospitality, Inc., Danville, IL,
IL
(610) 868-••••
Arcadia Hotel Venture No.
PA

One-time purchase · CSV download · Validation questions included

FDD download

Homewood Suites by Hilton · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above