FranchiseVerdict
Arise Suites Extended Stay by Wyndham logo
FV-00175·CAUTIONStandard76

Arise Suites Extended Stay by Wyndham

Formerly known as StayMobile

Lodging - Hotels & MotelsFranchising since 2023Website
Investment
$304K – $2.5M
26th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
6.0%
74th pct Hotels & Mote…
Units
0
0th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $304K – $2.5M including a $25K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
WHR Extended Stay, LLC
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
Delaware
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.5B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Arise Suites Extended Stay by Wyndham unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $304K–$2.5M
Working capital
$
FDD reports $47K–$76K

Unlevered ROIC · per unit

6%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$1.4M
Payback
193 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees would operate extended-stay hotel properties under the Arise Suites brand, managing daily operations including front-desk services, housekeeping, maintenance, and guest services for weekly/monthly-stay clientele. Franchisees pay 6% royalties on room revenue while adhering to brand standards and participating in Wyndham's central reservation system.

CEO
Geoff Ballotti
Founded
2007
FDD year
2024
States available
0

Item 7 · what it costs

The Vitals

Total investment
$304K – $2.5M
All-in to open one unit
Liquid capital
$47K – $76K
Cash you must have on hand
Franchise fee
$25K
Royalty
6.0%
Gross Room Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
0
Opened
0
Last reporting year
Closed
0
Company-owned
0
Corporate units in the system
2022
0±0
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 13 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 13 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Pre-revenue franchise concept from litigation-plagued parent company with zero operating units, undisclosed financials, and structural barriers to franchisee recruitment represents extreme execution and financial risk.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINORZero operating franchise units with unknown growth trajectory indicates brand is pre-revenue or has failed to recruit franchisees despite 20-year term offering
  2. 02MEDNo Item 19 financial performance data disclosed — impossible to validate $304K-$2.4M investment ROI claims or 6% royalty sustainability
  3. 03HIGHMultiple active and resolved class action litigations (destination marketing fees pending, resort fees, website terms, advertising, retaliation, wiretapping) suggest systemic corporate governance and consumer trust issues
  4. 04MEDParent company (Wyndham) disclosed material cybersecurity breaches subject to FTC enforcement — heightened risk of data liability passed to franchisees
  5. 05MINORExtended-stay hotel model requires high capital and operational expertise; zero franchisees suggests market rejection or franchise structure failure
  6. 06MINOR20-year term with $25K franchise fee locks franchisees into relationship with litigious franchisor during uncertain brand establishment phase

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or irregular area
Protected territory
Yes
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
20 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
45 hrs
On-the-job training
30 hrs
POS system
OPERA Cloud Foundation PMS
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

14 numbers

Locked
(701) 328-••••
ND
(605) 773-••••
SD
(410) 576-••••
MD

One-time purchase · CSV download · Validation questions included

FDD download

Arise Suites Extended Stay by Wyndham · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above