FranchiseVerdict
Tapestry Collection by Hilton logo
FV-02557·MODERATEStandard71

Tapestry Collection by Hilton

Lodging - Hotels & MotelsFranchising since 2016Website
Investment
$3.3M
50th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
78
61st pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $3.3M including a $100K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • System growing at 81.4% CAGR over 3 years with 78 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Hilton Franchise Holding LLC
Parent company
Hilton Domestic Operating Company Inc.
Incorporated in
Delaware
HQ
7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$883.3M
vs $1.2B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Tapestry Collection by Hilton unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $900K–$1.3M

Unlevered ROIC · per unit

2%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$4.4M
Payback
647 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees develop, own, and operate upscale independent-style hotels under the Tapestry Collection brand (part of Marriott's soft-brands portfolio). Day-to-day operations include hotel management, guest services, revenue optimization, brand compliance, and payment of 5% of gross room revenue as royalties to Hilton/Marriott while maintaining property-specific autonomy.

CEO
Christopher J. Nassetta
Founded
2007
FDD year
2023
States available
32

Item 7 · what it costs

The Vitals

Total investment
$3.3M
All-in to open one unit
Liquid capital
$900K – $1.3M
Cash you must have on hand
Franchise fee
$100K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
9.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
78
Opened
14
Last reporting year
Closed
1
Turnover rate
1.3%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+23.8%
Net unit change last year
3-yr CAGR
+81.4%
Compounded over last 3 years
2021
78+15
Franchised units
2022
63
Franchised units
2023
43
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 43 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 43 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Tapestry Collection presents caution-level risk due to pending litigation, absent financial disclosures, unprotected territory, and a history of franchisor compliance issues that impair ability to assess true investment returns.

Score breakdown · what drove the 64 / 100 rating

  1. 01HIGHActive litigation regarding mandatory guest fees and breach of contract claims signal operational/disclosure compliance issues
  2. 02MINORNo revenue or net income disclosure (Item 19) prevents ROI validation for a $3.3M+ investment
  3. 03MINORPrior DOJ consent decree on ADA compliance and settled breach of contract claims with former franchisees indicate franchisor relationship problems
  4. 04MINORUnprotected territory creates direct competition risk within same brand system
  5. 05MED23-year term is exceptionally long with limited exit flexibility in hospitality sector
  6. 06MINORRapid 23.8% YoY growth may indicate over-expansion that strains support systems or saturates markets

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
23 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
167 hrs
On-the-job training
1 hrs
POS system
OnQ
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

68 numbers

Locked
(504) 518-••••
EHP NOLA Hotel LLC, The Troubadour Hotel New Orleans, LA,
LA
(801) 521-••••
PEERY REFI LLC, The Peery Salt Lake City Downtown, UT,
UT
(303) 292-••••
WelArm Land, LLC, The Slate Denver, CO,
CO

One-time purchase · CSV download · Validation questions included

FDD download

Tapestry Collection by Hilton · FDD (2023) PDF

Single-page checkout · instant download · CSV export of contacts available separately above