Unscripted by Hyatt
Bottom line
- Total investment $1.9M – $9.6M including a $75K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
- No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Unscripted by Hyatt unit return on the cash you put in?
Unlevered ROIC · per unit
1%
Below typical band (30–60%)
Overview
About
Franchisees operate upscale, extended-stay hotel properties under the Hyatt Unscripted brand, a lifestyle-focused segment targeting longer-term guests. Day-to-day operations include housekeeping, front desk management, guest services, and property maintenance while adhering to Hyatt's brand standards and paying 5% royalties on room revenue.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Unscripted by Hyatt is an extremely early-stage franchise with only 2 units, no financial disclosure, opaque investment drivers, and unproven ROI—warranting caution until brand demonstrates meaningful unit growth and transparent unit-level economics.
Score breakdown · what drove the 65 / 100 rating
- 01MEDExtremely limited unit count (only 2 locations) suggests brand is in early/unproven stage with minimal track record
- 02MEDNo Item 19 financial disclosure (Avg Revenue and Net Income not disclosed) prevents validation of ROI claims and profitability
- 03MINORMassive investment range ($1.9M–$9.5M) indicates high variability and unclear cost structure; unclear what drives 5x difference
- 04MINOROnly 2 units with unknown growth trajectory raises questions about system viability and franchisee recruitment
- 05MINORHigh 5% royalty on gross rooms revenue (not profit) compounds risk for underperforming properties
- 06MED20-year term locks franchisees into long commitment with unproven brand and limited peer support network
- 07MEDHyatt's boutique positioning may limit market appeal compared to established extended-stay or limited-service brands
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
24 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Unscripted by Hyatt · FDD (2026) PDF