FranchiseVerdict
Hampton by Hilton logo
FV-01145·MODERATEStandard76

Hampton by Hilton

Lodging - Hotels & MotelsFranchising since 2015Website
Investment
$17.0M – $29.1M
79th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
6.0%
74th pct Hotels & Mote…
Units
2,390
100th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $17.0M – $29.1M including a $100K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • 15 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
HILTON FRANCHISE HOLDING LLC
Parent company
Hilton Worldwide Holdings Inc.
Incorporated in
Delaware
HQ
7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.6B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Hampton by Hilton unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $17.0M–$29.1M
Working capital
$
FDD reports $500K–$900K

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$23.8M
Payback
3805 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Hampton by Hilton franchisees operate limited-service hotel properties under the Hilton brand, managing guest check-in/check-out, housekeeping, front desk operations, and maintenance while adhering to strict brand standards. Franchisees generate revenue primarily from room bookings (subject to 6% royalty) and ancillary services (breakfast, parking, etc.), while bearing all operational costs including labor, utilities, property maintenance, and corporate marketing fees.

CEO
Christopher J. Nassetta
Founded
2007
FDD year
2026
States available
50

Item 7 · what it costs

The Vitals

Total investment
$17.0M – $29.1M
All-in to open one unit
Liquid capital
$500K – $900K
Cash you must have on hand
Franchise fee
$100K
Royalty
6.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
2,390
Opened
37
Last reporting year
Closed
16
Turnover rate
0.7%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
4.3%
Net growth (yr3)
+0.9%
Net unit change last year
3-yr CAGR
+1.2%
Compounded over last 3 years
2024
2,390+21
Franchised units
2025
2,369
Franchised units
2026
2,361
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Hampton by Hilton presents meaningful caution-level risk due to anemic unit growth, absent financial transparency, substantial capital requirements, active litigation portfolio, and contractual constraints that favor the franchisor over franchisee protection.

Score breakdown · what drove the 62 / 100 rating

  1. 01MINORStagnant unit growth (0.9% YoY) suggests market saturation or franchisee struggles in mature brand
  2. 02MEDNo disclosed average revenue or net income (missing Item 19) prevents ROI validation and suggests weak unit economics
  3. 03MINORHigh capital requirement ($17-29M) combined with 6% royalty on gross rooms revenue creates significant fixed obligations
  4. 04HIGHMultiple active litigation disclosures including antitrust class actions, deceptive trade practice settlements, and contract disputes indicate systemic legal/operational issues
  5. 05MINORUnprotected territory enables brand cannibalization and direct competition from other Hampton franchisees within market radius
  6. 06MINOR22-year franchise term is longer than industry standard (typically 10-15 years), reducing flexibility and increasing long-term risk exposure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
22 years
Renewal term
0 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
15
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
103 hrs
On-the-job training
1 hrs
POS system
OnQ (Hilton Property Management System / HPMS / PEP)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

93 numbers

Locked
(731) 427-••••
TN
(306) 732-••••
(770) 655-••••
GA

One-time purchase · CSV download · Validation questions included

FDD download

Hampton by Hilton · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above