FranchiseVerdict
Sonesta ES Suites logo
FV-02386·MODERATEExcellent86

Sonesta ES Suites

Formerly known as RLH Corporation

Lodging - Hotels & MotelsFranchising since 2021Website
Investment
$982K – $26.4M
37th pct Hotels & Mote…
Avg revenue
$127
2nd pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
73
60th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $982K – $26.4M including a $65K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $127/year (median $115).
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 18 loans (below the industry average).
  • 23 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sonesta RL Hotels Franchising Inc.
Parent company
Red Lion Hotels Corporation
Incorporated in
Washington
HQ
400 Centre Street, Newton, Massachusetts 02458
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$58.5M
vs $51.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sonesta ES Suites unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $127
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $982K–$26.4M
Working capital
$
FDD reports $401K–$553K

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$15
EBITDA margin
11.5%
Total invested
$14.2M
Payback
11641319 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Sonesta ES Suites franchisees operate extended-stay hotel properties (typically 120–300+ rooms) targeting business travelers and relocating families with weekly/monthly lease models. Day-to-day operations include housekeeping, front desk management, maintenance, revenue management, guest services, and compliance with Sonesta's brand standards across food service, cleanliness, and loyalty program integration.

CEO
Keith Pierce
Founded
1986
FDD year
2026
States available
23

Item 7 · what it costs

The Vitals

Total investment
$982K – $26.4M
All-in to open one unit
Liquid capital
$401K – $553K
Cash you must have on hand
Franchise fee
$65K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
17.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$127
Per unit, per year
Median gross sales
$115
Item 19 type
ADR, Occupancy, RevPAR, and Contribution
Sample size
69 units
vs category median 100
Range (low → high)
$64$474
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank2th
vs Lodging - Hotels & Motels peers
Investment cost rank37th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank60th
vs Lodging - Hotels & Motels peers
Risk score rank26th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
73
Opened
40
Last reporting year
Closed
6
Turnover rate
8.2%
Company-owned
14
Corporate units in the system
% franchised
81%
vs corporate-owned
Multi-unit owners
5.0%
Net growth (yr3)
+136.0%
Net unit change last year
3-yr CAGR
+181.0%
Compounded over last 3 years
2024
59-5
Franchised units
2025
25
Franchised units
2026
21
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 24 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 24 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
18
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

Sonesta ES Suites presents material risk due to undisclosed profitability, active multi-front litigation, unprotected territories, and aggressive growth that may indicate market saturation rather than franchise strength.

Score breakdown · what drove the 59 / 100 rating

  1. 01MINORNo average net income disclosure (Item 19) prevents ROI validation on $981k–$26.4M investment range
  2. 02HIGHMultiple active litigation streams (stockholder class-actions, competitor lawsuits, breach/collection suits) indicate operational and legal instability
  3. 03MINORUnprotected territory creates direct competition risk; 136% YoY unit growth suggests oversaturation potential
  4. 04MED5% royalty on gross rooms revenue (not profit) compounds cash flow pressure if occupancy declines
  5. 05MINOR72-unit base system with explosive 136% growth rate is unsustainable and suggests quality control/support strain
  6. 06HIGHPost-2021 Sonesta merger integration appears incomplete given ongoing stockholder litigation and unclear synergies

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
23
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
33 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

61 numbers

Locked
(415) 972-••••
One Sansome Street, Ste.
CA
(505) 879-••••
NM
(248) 322-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Sonesta ES Suites · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above