FranchiseVerdict
MainStay Suites logo
FV-01555·MODERATEExcellent91

MainStay Suites

Lodging - Hotels & MotelsFranchising since 1996Website
Investment
$8.7M – $15.8M
61st pct Hotels & Mote…
Avg revenue
$2.1M
5th pct Hotels & Mote…
Royalty
6.0%
74th pct Hotels & Mote…
Units
126
71st pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $8.7M – $15.8M including a $50K franchise fee, 6.0% ongoing royalty.
  • Average unit revenue of $2.1M/year (median $2.1M).
  • Rated MODERATE with a risk score of 59/100. SBA loan default rate of 0.0% across 30 loans (below the industry average).
  • 90 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Choice Hotels International, Inc.
Incorporated in
Delaware
HQ
915 Meeting Street, Suite 600, North Bethesda, Maryland 20852
Auditor
Ernst & Young LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.5B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one MainStay Suites unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $2,095,450
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $8.7M–$15.8M
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

2%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$241K
EBITDA margin
11.5%
Total invested
$12.4M
Payback
620 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 MainStay Suites units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$1.9M

on $9.4M purchase

Total debt

$7.5M

SBA $4.7M + senior + seller note

Overview

About

MainStay Suites franchisees operate economy-segment extended-stay hotel properties under a 20-year license agreement. Day-to-day operations include managing front desk/housekeeping staff, maintaining occupancy rates, collecting rent/room revenue, and ensuring brand compliance with Choice Hotels standards while remitting 6% of gross room revenues as ongoing royalties.

CEO
Patrick S. Pacious
Founded
1939
FDD year
2024
States available
40

Item 7 · what it costs

The Vitals

Total investment
$8.7M – $15.8M
All-in to open one unit
Liquid capital
Cash you must have on hand
Franchise fee
$50K
Royalty
6.0%
Gross Room Revenues · typical 6–8%
Ad fund
2.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$2.1M
Per unit, per year
Median gross sales
$2.1M
Item 19 type
Historical Average Occupancy, ADR, and RevPAR
Sample size
112 units
vs category median 100
Range (low → high)
$347K$5.1M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank5th
vs Lodging - Hotels & Motels peers
Investment cost rank61th
Lower investment ranks lower (better)
Royalty rate rank74th
Lower royalty = lower percentile (better)
Unit count rank71th
vs Lodging - Hotels & Motels peers
Risk score rank26th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
126
Opened
14
Last reporting year
Closed
3
Turnover rate
2.4%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+9.6%
Net unit change last year
3-yr CAGR
+24.8%
Compounded over last 3 years
2022
126+11
Franchised units
2023
115
Franchised units
2024
101
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 30 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 30 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
30
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

59
Risk · 0-100
MODERATE59 / 100

MainStay Suites presents elevated risk due to franchisor's aggressive litigation posture (71 royalty actions annually), opaque profitability metrics, anemic unit growth, and high capital requirements relative to disclosed revenues.

Score breakdown · what drove the 59 / 100 rating

  1. 01HIGHAggressive litigation pattern: 71 royalty recovery actions in one fiscal year suggests systemic collection issues or franchisee financial distress
  2. 02MEDHigh investment threshold ($8.7M–$15.8M) with undisclosed net income creates opacity on actual profitability and ROI
  3. 03MEDModest unit growth (9.6% YoY) with 126 units is underwhelming for a branded economy hotel chain; limited scale advantages
  4. 04MINORSignificant post-termination IP enforcement actions (12 cases) indicate compliance/brand protection problems among departed franchisees
  5. 05MEDRevenue-to-investment ratio concern: $2.1M average revenue against $8.7M–$15.8M investment suggests 5–8 year payback at best, before accounting for undisclosed expenses

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius
Protected territory
Yes
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
90
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Maryland

Item 11

Training & Operations

Classroom training
57 hrs
On-the-job training
105 hrs
POS system
choiceADVANTAGE
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

60 numbers

Locked
(910) 778-••••
NC
(417) 848-••••
MO
(989) 732-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

MainStay Suites · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above