FranchiseVerdict
Sonesta Hotels and Resorts / Royal Sonesta logo
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Sonesta Hotels and Resorts / Royal Sonesta

Lodging - Hotels & MotelsFranchising since 2021Website
Investment
$1.5M
40th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
48
51st pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.5M including a $75K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).
  • 22 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sonesta RL Hotels Franchising Inc.
Parent company
Red Lion Hotels Corporation (RLHC)
Incorporated in
Washington
HQ
400 Centre Street, Newton, Massachusetts 02458
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$51.1M
vs $58.5M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Sonesta Hotels and Resorts / Royal Sonesta unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $526K–$1.8M

Unlevered ROIC · per unit

3%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$86K
EBITDA margin
11.5%
Total invested
$2.6M
Payback
368 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate upscale hotel properties under the Royal Sonesta brand, managing daily operations including guest services, housekeeping, food and beverage, and front-desk operations. They pay 5% royalty on gross room revenue while maintaining brand standards and marketing requirements set by corporate.

CEO
Keith Pierce and Jeffrey Leer
Founded
1986
FDD year
2026
States available
24

Item 7 · what it costs

The Vitals

Total investment
$1.5M
All-in to open one unit
Liquid capital
$526K – $1.8M
Cash you must have on hand
Franchise fee
$75K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
17.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
48
Opened
0
Last reporting year
Closed
1
Turnover rate
2.1%
Company-owned
43
Corporate units in the system
% franchised
10%
vs corporate-owned
Multi-unit owners
Outlier
Reported value implausible — see FDD Item 20
Net growth (yr3)
-16.7%
Net unit change last year
3-yr CAGR
+66.7%
Compounded over last 3 years
2024
5-1
Franchised units
2025
6
Franchised units
2026
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

Royal Sonesta exhibits high-risk characteristics including shrinking franchisee base, active multi-front litigation, questionable corporate financial health, and zero profitability transparency.

Score breakdown · what drove the 75 / 100 rating

  1. 01MINORUnit count declining 16.7% YoY (48 units) signals system contraction and franchisee struggles
  2. 02HIGHMultiple active litigation types (stockholder, tortious interference, breach of contract, trademark infringement, collection suits) suggest operational and legal instability
  3. 03MINORNo average revenue or net income disclosure prevents ROI validation and indicates poor transparency
  4. 04HIGHGoing Concern = FALSE suggests financial viability uncertainty at corporate level
  5. 05MINORUnprotected territory creates direct competition risk from other Sonesta franchisees
  6. 06MINORHigh 5% royalty on gross rooms revenue with no profitability data means unclear net margins
  7. 07MINORCollection suits against former franchisees indicate franchisees struggle to meet financial obligations
  8. 08HIGHRLHC/Sonesta merger litigation ongoing — suggests unresolved integration issues and corporate instability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
22
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
33 hrs
On-the-job training
0 hrs
POS system
Restaurant Point of Sale (POS) system integrated with PMS and Shift4
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

33 numbers

Locked
(617) 421-••••
The franchisor is Sonesta
MA
(667) 899-••••
MD
(605) 773-••••
SD

One-time purchase · CSV download · Validation questions included

FDD download

Sonesta Hotels and Resorts / Royal Sonesta · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above