FranchiseVerdict
GrandStay logo
FV-01101·MODERATEStandard71

GrandStay

Lodging - Hotels & MotelsFranchising since 2000Website
Investment
$118K – $24.2M
4th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
32
48th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $118K – $24.2M including a $35K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 61/100. SBA loan default rate of 0.0% across 4 loans (below the industry average).
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
GRANDSTAY HOSPITALITY, LLC
Incorporated in
Minnesota
HQ
1822 Buerkle Rd., White Bear Lake, MN 55110
Auditor
LETHERT, SKWIRA, SCHULTZ & CO. LLP
Audited financials
Franchisor revenue
$2.6M
vs $2.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one GrandStay unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $118K–$24.2M
Working capital
$
Item 7 didn't break this out — defaulted to ~10% of annual revenue

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$98K
EBITDA margin
13.0%
Total invested
$12.3M
Payback
1510 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

GrandStay franchisees operate extended-stay hotel properties targeting travelers needing weekly or monthly accommodations. Day-to-day responsibilities include front desk operations, housekeeping management, guest services, maintenance, and revenue management to maximize occupancy and room rates while maintaining brand standards.

CEO
Mary Sandberg
Founded
2000
FDD year
2026
States available
6

Item 7 · what it costs

The Vitals

Total investment
$118K – $24.2M
All-in to open one unit
Liquid capital
$0 – $250K
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Room Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
7.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
32
Opened
2
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+6.7%
Net unit change last year
3-yr CAGR
+3.2%
Compounded over last 3 years
2024
32+2
Franchised units
2025
30
Franchised units
2026
31
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 4 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 4 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
4
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

61
Risk · 0-100
MODERATE61 / 100

GrandStay presents moderate-to-elevated risk due to undisclosed financial performance, minimal growth trajectory, unprotected territory, and inability to benchmark expected returns against peer franchisees.

Score breakdown · what drove the 61 / 100 rating

  1. 01MINORNo Item 19 financial performance disclosure (revenue and net income not provided) — impossible to validate ROI claims
  2. 02MINORExtreme investment range spread ($117,900 to $24.2M) suggests inconsistent unit economics or highly variable property costs
  3. 03MEDSlow unit growth at 6.7% YoY with only 32 total units indicates weak system momentum and limited franchisee success stories
  4. 04MINORUnprotected territory creates direct competition risk — franchisor can saturate your market without restriction
  5. 05MEDExtended 20-year term locks franchisees into relationship with limited flexibility for underperforming concepts
  6. 06MINOR5% royalty on gross (not net) revenues means profitability decreases as operational costs rise

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
Minnesota

Item 11

Training & Operations

Classroom training
16 hrs
On-the-job training
96 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

26 numbers

Locked
(320) 334-••••
MN
(218) 226-••••
MN
(320) 493-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

GrandStay · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above