Privacy

We collect almost nothing.

Last updated May 9, 2026.

What we collect

Nothing on browse. No account is required to read brand pages, financial data, SBA loan stats, the matrix, or any ranking.
Standard server logs (IP address, user agent, requested URL) for 30 days, used only for debugging and abuse prevention. Never sold.
Email address only if you subscribe to our monthly newsletter. One-click unsubscribe in every issue.
Stripe payment records when you purchase a $49 brand-contacts unlock. Stripe handles card data; we store the charge ID and the email you provide at checkout, plus which brand you unlocked.

Sell your contact information to franchisors. This is the line that defines us against franchise lead-gen portals.
Pass your search history to brands you researched.
Track you across other sites with third-party advertising pixels.
Require an account to view free data.

We use first-party privacy-respecting analytics to count anonymized page visits. No third-party trackers.