We collect almost nothing.

What we collect

• Nothing on browse. No account is required to read brand pages, financial data, SBA loan stats, the matrix, or any ranking.
• Standard server logs (IP address, user agent, requested URL) for 30 days, used only for debugging and abuse prevention. Never sold.
• Email address only if you subscribe to our monthly newsletter. One-click unsubscribe in every issue.
• Stripe payment records when you purchase a $49 brand-contacts unlock. Stripe handles card data; we store the charge ID and the email you provide at checkout, plus which brand you unlocked.

What we will never do

• Sell your contact information to franchisors. This is the line that defines us against franchise lead-gen portals.
• Pass your search history to brands you researched.
• Track you across other sites with third-party advertising pixels.
• Require an account to view free data.

Cookies & analytics

We use PostHog for privacy-respecting product analytics (hosted in the US, no ad tracking), Vercel Analytics for anonymized page-view counts, and Sentry for error monitoring. We do not run advertising trackers, retargeting pixels, or sell your data to third parties.

PostHog sets a first-party cookie to distinguish returning visits. You can opt out of analytics by enabling Do Not Track in your browser. Stripe, our payment processor, may set cookies for fraud prevention. Stripe Privacy Policy.

Your rights

If you are in the European Economic Area, United Kingdom, or a jurisdiction with similar data protection laws, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Request a portable copy of your data
• Object to processing of your data

To exercise any of these rights, email privacy@franchiseverdict.com. We will respond within 30 days.

Data controller: FranchiseVerdict, contactable at privacy@franchiseverdict.com.

Contact

Privacy questions: privacy@franchiseverdict.com.