FranchiseVerdict
Hotel Indigo logo
FV-01233·MODERATEExcellent91

Hotel Indigo

Lodging - Hotels & MotelsFranchising since 2004Website
Investment
$9.8M – $44.9M
63rd pct Hotels & Mote…
Avg revenue
$124
1st pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
68
59th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $9.8M – $44.9M including a $75K franchise fee, 5.0% ongoing royalty.
  • Average unit revenue of $124/year (median $119).
  • Rated MODERATE with a risk score of 67/100.
  • 63 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Holiday Hospitality Franchising, LLC
Parent company
Six Continents Hotels, Inc.
Incorporated in
Delaware
HQ
Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$26.1M
vs $27.2M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Hotel Indigo unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $124
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $9.8M–$44.9M
Working capital
$
FDD reports $200K–$1.0M

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$14
EBITDA margin
11.5%
Total invested
$27.9M
Payback
23513499 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Hotel Indigo franchisees own and operate upscale boutique hotels in the midscale-to-upper-midscale segment, typically managing 100-300 rooms. Day-to-day operations include front desk/housekeeping management, guest services, revenue management, vendor relationships, and compliance with brand standards while paying 5% of gross room revenue to corporate.

CEO
Elie W. Maalouf
Founded
1989
FDD year
2024
States available
25

Item 7 · what it costs

The Vitals

Total investment
$9.8M – $44.9M
All-in to open one unit
Liquid capital
$200K – $1.0M
Cash you must have on hand
Franchise fee
$75K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
25.6%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$124
Per unit, per year
Median gross sales
$119
Item 19 type
Historical
Sample size
56 units
vs category median 100
Range (low → high)
$47$222
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank1th
vs Lodging - Hotels & Motels peers
Investment cost rank63th
Lower investment ranks lower (better)
Royalty rate rank7th
Lower royalty = lower percentile (better)
Unit count rank59th
vs Lodging - Hotels & Motels peers
Risk score rank59th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
68
Opened
1
Last reporting year
Closed
4
Turnover rate
5.9%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-4.2%
Net unit change last year
3-yr CAGR
+6.2%
Compounded over last 3 years
2022
68-3
Franchised units
2023
71
Franchised units
2024
64
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 28 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 28 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

67
Risk · 0-100
MODERATE67 / 100

Hotel Indigo presents moderate-to-caution risk: a contracting system with active litigation, no earnings transparency, unprotected territories, and substantial capital requirements that lack corresponding profitability disclosure.

Score breakdown · what drove the 67 / 100 rating

  1. 01MINORDeclining unit count (-4.2% YoY) indicates system contraction and potential franchisee struggles
  2. 02MINORNo average net income disclosure prevents assessment of actual profitability despite $124.05k avg revenue
  3. 03HIGHMultiple active litigation cases including class action cyber security breach raise operational and legal risks
  4. 04MINORUnprotected territory creates direct competition risk from other Hotel Indigo franchisees in same market
  5. 05MEDHigh capital investment range ($9.8M-$44.9M) combined with undisclosed net income creates opacity on ROI
  6. 06MINOR5% royalty on gross rooms revenue (not net) means fees charged regardless of profitability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Specific site
Protected territory
No
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
63
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
5 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Georgia

Item 11

Training & Operations

Classroom training
11 hrs
On-the-job training
492 hrs
POS system
Oracle Opera or Opera Xpress
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

72 numbers

Locked
(410) 852-••••
MD
(917) 567-••••
NY
(352) 873-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Hotel Indigo · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above