FranchiseVerdict
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FV-02894·AVOIDStandard71

Vignette Collection

Lodging - Hotels & MotelsFranchising since 2021Website
Investment
$17.4M
80th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
1
13th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $17.4M including a $75K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated AVOID with a risk score of 85/100.
  • 60 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Holiday Hospitality Franchising, LLC
Parent company
InterContinental Hotels Group PLC
Incorporated in
Delaware
HQ
Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346
Auditor
PricewaterhouseCoopers LLP
Audited financials
Franchisor revenue
$27.2M
vs $26.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Vignette Collection unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $1.0M–$2.0M

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$86K
EBITDA margin
11.5%
Total invested
$18.9M
Payback
2627 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Vignette Collection franchisees operate upscale, independent-styled hotel properties under a branded hospitality license. Day-to-day operations include managing guest services, maintaining brand standards set by the franchisor, collecting room revenue (subject to 5% royalty), and complying with brand licensing agreements. Franchisees serve as property owners/operators but must adhere to centralized brand directives and system requirements.

CEO
Elie W. Maalouf
Founded
1989
FDD year
2024
States available
1

Item 7 · what it costs

The Vitals

Total investment
$17.4M
All-in to open one unit
Liquid capital
$1.0M – $2.0M
Cash you must have on hand
Franchise fee
$75K
Royalty
5.0%
Gross Rooms Revenue · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
25.6%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
2022
1+1
Franchised units
2023
0
Franchised units
2024
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 12 · 1 state reported

The Territory Map

FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.

1

states with franchisees (per FDD Item 12)

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

85
Risk · 0-100
AVOID85 / 100

This is a high-risk, likely unproven luxury hotel franchise backed by a litigious franchisor with going concern doubts, only one unit, zero financial transparency, and a $17.4M entry barrier with no growth evidence.

Score breakdown · what drove the 85 / 100 rating

  1. 01MEDMassive initial investment ($17.4M) with zero disclosed average revenue or net income — impossible to calculate ROI or validate profitability claims
  2. 02HIGHGoing concern status is FALSE, indicating potential solvency/operational continuity issues at franchisor level
  3. 03HIGHHigh-volume litigation involving franchisor (Holiday) and parent (IHG/SCH) with multiple breach of contract, unpaid fees, and improper business practice claims suggesting systemic disputes
  4. 04MINOROnly 1 operating unit with unknown growth trajectory — system appears non-existent or collapsed, indicating franchisee is essentially a guinea pig
  5. 05MINORNo territory protection despite massive capital commitment — franchisee faces direct cannibalization risk
  6. 06MINOR5% royalty on gross rooms revenue creates exposure to franchisor's aggressive enforcement; class actions reference vendor kickbacks suggesting hidden revenue drains
  7. 07HIGH20-year term locks franchisee into potentially deteriorating brand relationship with litigation-prone franchisor

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Site only
Protected territory
No
Initial term
20 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
60
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
373 hrs
On-the-job training
320 hrs
POS system
Oracle America, Inc. Opera or Opera Xpress
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

1 numbers

Locked
(123) 456-••••

One-time purchase · CSV download · Validation questions included

FDD download

Vignette Collection · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above