FranchiseVerdict

Methodology

How we score, where the data comes from, what we don't know.

FranchiseVerdict is the independent research database for franchise investors. Every rating you see, every metric on every brand page, traces back to a source. This page tells you which one.

Origin of every claim

Data sources

  • Franchise Disclosure Documents (FDDs)

    Brand-specific filings franchisors must give prospective franchisees under FTC rule 16 CFR 436. Items 1, 3, 5, 6, 7, 11, 12, 17, 19, and 20 are the financial and contract sections we extract. Source PDFs come from state regulator portals (CA, MN, NY, ND, RI, VA, WA, WI, plus NASAA/state-administrator records).

    Coverage · 3,049 brands · FDD years 2017–2026

  • SBA 7(a) loan disclosures

    Public records released under FOIA, covering Small Business Administration loans guaranteed under the 7(a) program. We join these to FDD brand names so you can see real default rates per brand. 1,716 brands have SBA loan history (49.6% of the dataset).

    Coverage · 169,743 loans · $145B volume · 1,716 brands

  • Brand logos

    Logos are sourced from Google's favicon service using each brand's website domain. Where no favicon exists, a monogram tile renders the brand initials.

STRONG · MODERATE · CAUTION · AVOID

The rating model

The four-tier rating you see on every brand card and detail page is computed from a single underlying risk score (0–100, lower is safer).

STRONG

Risk score

< 55

MODERATE

Risk score

55 – 67

CAUTION

Risk score

68 – 77

AVOID

Risk score

≥ 78

What the risk score reflects

The score blends FDD text analysis with quantitative financial signals. Lower scores mean lower risk. We weight the following:

FDD disclosure signals

  • Bankruptcy disclosure in Item 3 (significant penalty)
  • Litigation count and recency in Item 3 (moderate penalty per case)
  • Going-concern note in Item 21 financial statements (significant penalty)
  • Unit terminations and non-renewals as a share of total units

Financial outcome signals

  • SBA 7(a) loan default rate: the only outcome-validated signal in the model. Brands with <2% default rates (and ≥10 loans) receive a significant reward; brands above 20% receive a significant penalty. SBA adjustments require ≥10 loans for standard tiers and ≥5 loans for extreme default rates (≥50%)
  • Revenue-to-investment ratio: brands where avg revenue exceeds 3x the investment midpoint score better than brands where revenue is below 0.5x investment
  • Unit growth trajectory: strong YoY growth (>10%) improves the score; shrinking systems are penalized

Structural adjustments

  • Mega-system floor: brands with >2,000 units, >$1M revenue, and low SBA default are capped at 40 regardless of FDD language (proven systems)
  • SBA hard floor: brands with ≥40% default rate on ≥10 loans are floored at CAUTION minimum; ≥25% default on ≥5 loans cannot be rated STRONG. This prevents clean FDD language from masking poor real-world outcomes
  • FDD staleness: filings older than 2023 receive a penalty (2-8 points depending on age). A 2017 FDD carries more uncertainty than a 2025 one

Gaps, by name

What we don't know

A research database is only as honest as its named gaps. Here are ours.

Net income disclosed
11%
Most franchisors report Item 19 gross sales but not net income. Cash-on-cash is shown only for the 363 brands that disclose.
Brands with SBA history
49.6%
The other 50.4% have no SBA 7(a) loans on record (could be too new, or franchisees use other capital).
States-list coverage
58.7%
Where we know which states a brand is registered in.
CEO name disclosed
61.3%
From Item 2 business-experience disclosures.
Logo coverage
99%
Logos via Clearbit + manual; the rest render a monogram tile.
Excellent data quality
82%
2,503 of 3,049 brands. Standard 17%, Limited <1%.

Pricing model

What's free, what's $49

All financial data is free to browse. There is no subscription. The $49 unlock applies only to the franchisee phone numbers (and AI- generated validation questions) for a single brand. One-time purchase.

  • Free: investment ranges, royalty rates, Item 19 revenues, unit growth, SBA default rates, ratings, contract terms, litigation summaries, comparison and matrix views.
  • $49 / brand: ~100 franchisee phone numbers from that brand's FDD Item 20, plus AI-generated questions to ask owners during validation calls.

Refresh cadence

Updates

FDDs are filed annually with state regulators. We re-extract a brand when its filing year changes. SBA 7(a) data is refreshed quarterly when SBA publishes new FOIA datasets. The data ticker on the home page reflects the current totals; each brand page stamps the FDD year it was extracted from.

Not investment advice

Disclaimer

FranchiseVerdict is informational only. Ratings reflect our model's reading of the public record. They are not investment recommendations. Past unit performance, default rates, and litigation history do not guarantee future outcomes. Read the full FDD before signing any franchise agreement, and consult a franchise attorney.