FranchiseVerdict
Microtel Inn & Suites by Wyndham logo
FV-01624·MODERATEExcellent81

Microtel Inn & Suites by Wyndham

Lodging - Hotels & MotelsFranchising since 1995Website
Investment
$7.5M – $9.6M
58th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
6.0%
74th pct Hotels & Mote…
Units
280
82nd pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $7.5M – $9.6M including a $40K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 77 loans (below the industry average).
  • 15 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Microtel Inns and Suites Franchising, Inc.
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
Georgia
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.4B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Microtel Inn & Suites by Wyndham unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $7.5M–$9.6M
Working capital
$
FDD reports $118K–$184K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$8.7M
Payback
1158 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees develop, construct, and operate limited-service hotel properties under the Microtel brand, generating revenue primarily through nightly room rentals. Day-to-day operations include housekeeping, front desk management, maintenance, marketing, and guest services while paying 6% royalties on gross room revenue to Wyndham and adhering to brand standards.

CEO
Geoff Ballotti
Founded
1995
FDD year
2026
States available
42

Item 7 · what it costs

The Vitals

Total investment
$7.5M – $9.6M
All-in to open one unit
Liquid capital
$118K – $184K
Cash you must have on hand
Franchise fee
$40K
Royalty
6.0%
Gross Room Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
280
Opened
3
Last reporting year
Closed
8
Turnover rate
2.9%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-1.8%
Net unit change last year
3-yr CAGR
-4.4%
Compounded over last 3 years
2024
280-5
Franchised units
2025
285
Franchised units
2026
293
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 30 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 30 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
77
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Declining system with undisclosed unit economics, multiple legal liabilities, and no financial benchmarking data creates elevated risk for an $8M+ hotel investment.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORDeclining unit count (-1.8% YoY) indicates system contraction and potential saturation or performance issues
  2. 02HIGHMaterial litigation disclosed involving price-fixing, fee transparency, breach of contract, and data security—suggests franchisor governance and legal compliance concerns
  3. 03MEDNo Item 19 financial performance data (Avg Revenue and Net Income not disclosed) prevents prospective franchisees from validating ROI assumptions on $7.5M-$9.6M investment
  4. 04MINORHigh capital requirement ($7.5M-$9.6M) combined with 6% royalty creates substantial fixed costs with unvalidated revenue potential
  5. 05MINOR20-year term locks franchisee into relationship with litigious franchisor; exit costs likely high given capital intensity

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Negotiated
Protected territory
Yes
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
15
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
37 hrs
On-the-job training
30 hrs
POS system
SynXis Property Hub or OPERA Cloud
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

98 numbers

Locked
(847) 301-••••
IL
(586) 822-••••
MI
(859) 299-••••
KY

One-time purchase · CSV download · Validation questions included

FDD download

Microtel Inn & Suites by Wyndham · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above