Bottom line
- Total investment $13.6M – $40.1M including a $75K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated STRONG with a risk score of 54/100. SBA loan default rate of 0.0% across 9 loans (below the industry average).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Hyatt Place unit return on the cash you put in?
Unlevered ROIC · per unit
0%
Below typical band (30–60%)
Overview
About
Franchisees develop and operate upscale select-service hotel properties (typically 120–180 rooms) under the Hyatt Place brand, managing daily operations including housekeeping, front desk, food/beverage, and maintenance. Revenue derives from nightly room rates and ancillary services (parking, F&B), with corporate marketing support but franchisee responsibility for local marketing, staffing, and brand compliance.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 11 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Hyatt Place presents moderate-to-cautious risk due to opaque financial performance (no Item 19), minimal growth trajectory, and wide investment variance with no disclosed unit economics.
Score breakdown · what drove the 54 / 100 rating
- 01MEDNo Item 19 financial performance data disclosed — impossible to validate ROI claims or benchmark actual unit economics
- 02MINORExtremely wide investment range ($13.6M–$40.1M) suggests high variability in actual costs with no clarity on what drives 195% range
- 03MINORAnemic unit growth of 2.6% YoY in midscale hotel segment indicates stalled expansion and potential franchisee recruitment challenges
- 04MINOR5% royalty on gross rooms revenue (not net) is aggressive and reduces profitability during economic downturns
- 05MINOR20-year term locks franchisee into long commitment with no visibility into brand performance or franchisor support quality
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
100 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Hyatt Place · FDD (2024) PDF