FranchiseVerdict
Wyndham Grand logo
FV-03009·MODERATEStandard71

Wyndham Grand

Lodging - Hotels & MotelsFranchising since 2018Website
Investment
$1.6M
41st pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
10
35th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $1.6M including a $50K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 65/100. SBA loan default rate of 0.0% across 1 loans (below the industry average).
  • 16 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Wyndham Franchisor, LLC
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
Delaware
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.4B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Wyndham Grand unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $1.1M–$2.6M

Unlevered ROIC · per unit

3%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$3.4M
Payback
455 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate upscale hotel properties under the Wyndham Grand brand, managing day-to-day operations including housekeeping, front desk, guest services, and maintenance while adhering to brand standards. They generate revenue primarily from room bookings while paying 5% of gross room revenues as royalties to Wyndham, regardless of profitability. Property management requires significant capital investment in real estate, furnishings, and staff.

CEO
Geoff Ballotti
Founded
2017
FDD year
2026
States available
7

Item 7 · what it costs

The Vitals

Total investment
$1.6M
All-in to open one unit
Liquid capital
$1.1M – $2.6M
Cash you must have on hand
Franchise fee
$50K
Royalty
5.0%
Percentage of Gross Room Revenues · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
10
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+11.1%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2024
10+1
Franchised units
2025
9
Franchised units
2026
10
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 9 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 9 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
1
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

65
Risk · 0-100
MODERATE65 / 100

A micro-franchise system with litigation overhang, zero financial transparency, minimal growth trajectory, and unprotected territories presents elevated risk of unit underperformance and franchisor disputes.

Score breakdown · what drove the 65 / 100 rating

  1. 01MEDOnly 10 units system-wide with minimal growth (11.1% YoY = 1 unit added) indicates weak franchisee demand and limited scalability
  2. 02MINORNo average revenue or net income disclosure (Item 19) prevents validation of unit economics and profitability claims
  3. 03MEDMultiple active class action lawsuits regarding price fixing and undisclosed fees create brand reputation risk and potential franchisee liability exposure
  4. 04MINORUnprotected territory allows Wyndham to cannibalize franchisee revenues by placing competing units in same market
  5. 05MINOR5% royalty on gross revenues (not net) means franchisees pay during unprofitable periods, amplifying cash flow vulnerability
  6. 06HIGHPending litigation regarding breach of contract suggests franchisor-franchisee relationship deterioration and enforcement disputes
  7. 07MINORFTC settlement history for cyberattacks raises data security and compliance concerns for hospitality operators

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
16
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
37 hrs
On-the-job training
30 hrs
POS system
Oracle OPERA
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

15 numbers

Locked
(701) 328-••••
ND
(651) 539-••••
MN
(786) 344-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

Wyndham Grand · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above