FranchiseVerdict
Hilton Garden Inn logo
FV-01196·STRONGStandard76

Hilton Garden Inn

Lodging - Hotels & MotelsFranchising since 1990Website
Investment
$25.5M – $37.4M
89th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.5%
59th pct Hotels & Mote…
Units
759
95th pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $25.5M – $37.4M including a $100K franchise fee, 5.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 47/100. SBA loan default rate of 0.0% across 16 loans (below the industry average).
  • 15 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
HILTON FRANCHISE HOLDING LLC
Parent company
Hilton Domestic Operating Company Inc.
Incorporated in
Delaware
HQ
7930 Jones Branch Drive, Suite 1100, McLean, Virginia 22102
Auditor
Cherry Bekaert LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.5B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Hilton Garden Inn unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $25.5M–$37.4M
Working capital
$
FDD reports $600K–$1.0M

Unlevered ROIC · per unit

0%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$79K
EBITDA margin
10.5%
Total invested
$32.2M
Payback
4911 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate upscale, extended-stay hotel properties (typically 120-150 rooms) under Hilton's brand standards, managing daily guest services, housekeeping, food & beverage operations, and revenue optimization. They handle all P&L responsibility while paying 5.5% royalties on gross room revenue to Hilton, plus marketing fees and technology assessments for the proprietary revenue management system currently subject to antitrust scrutiny.

CEO
Christopher J. Nassetta
Founded
2007
FDD year
2026
States available
52

Item 7 · what it costs

The Vitals

Total investment
$25.5M – $37.4M
All-in to open one unit
Liquid capital
$600K – $1.0M
Cash you must have on hand
Franchise fee
$100K
Royalty
5.5%
Percentage of Gross Rooms Revenue · typical 6–8%
Ad fund
4.0%
typical 3–5%
Total fee load
9.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
759
Opened
13
Last reporting year
Closed
4
Turnover rate
0.5%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+1.2%
Net unit change last year
3-yr CAGR
+1.6%
Compounded over last 3 years
2024
759+9
Franchised units
2025
750
Franchised units
2026
747
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 14 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 14 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
16
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

47
Risk · 0-100
STRONG47 / 100

Hilton Garden Inn presents cautionary risk: massive capital outlay with no disclosed unit economics, minimal growth in mature system, active litigation on core operational practices, and complete absence of financial transparency required for informed investment decision.

Score breakdown · what drove the 47 / 100 rating

  1. 01MEDMassive capital requirement ($25.5M-$37.4M) with no disclosed average revenue or net income to validate ROI projectability
  2. 02MINORStagnant unit growth (1.2% YoY) suggests market saturation or franchisee dissatisfaction in mature 759-unit system
  3. 03HIGHMultiple active litigation matters including antitrust allegations over revenue management software and consumer protection lawsuits regarding mandatory fee disclosure transparency
  4. 04MINORNo territorial protection combined with unprotected revenue management practices creates competitive vulnerability within own system
  5. 05MEDItem 19 financial performance representations not disclosed, preventing independent validation of claimed profitability across unit portfolio
  6. 06MINOR5.5% royalty on gross rooms revenue (not net) creates fixed burden during occupancy downturns without proportional cost relief

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Restricted Area
Protected territory
No
Initial term
22 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
15
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
New York

Item 11

Training & Operations

Classroom training
103 hrs
On-the-job training
2 hrs
POS system
OnQ
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

26 numbers

Locked
(500) 197-••••
(808) 586-••••
HI
(517) 373-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Hilton Garden Inn · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above