Bottom line
- Total investment $41.4M including a $100K franchise fee, 5.0% ongoing royalty.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated MODERATE with a risk score of 65/100.
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Hyatt Centric unit return on the cash you put in?
Unlevered ROIC · per unit
0%
Below typical band (30–60%)
Overview
About
Franchisees develop and operate upscale, boutique-style hotels under the Hyatt Centric brand, typically 150-200 rooms in urban markets. Day-to-day operations include guest services, housekeeping, food & beverage management, staff oversight, and local marketing while adhering to strict Hyatt brand standards and generating revenue primarily from room bookings (subject to 5% royalty).
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 15 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Hyatt Centric presents high capital risk with an unproven small-scale system and complete absence of financial performance transparency, making true due diligence nearly impossible.
Score breakdown · what drove the 65 / 100 rating
- 01MEDMassive capital requirement ($41.4M) with zero disclosed average revenue or net income data prevents ROI assessment
- 02MEDOnly 31 units across entire system suggests limited scale, unproven franchise model, and weak brand penetration
- 03MINORNo Item 19 financial performance disclosure (Avg Revenue/Net Income) is a major transparency red flag
- 04MEDUnclear unit growth trajectory with no disclosed expansion rate raises questions about franchisee demand and system viability
- 05MED20-year term is unusually long for hotel franchises, locking franchisees into relationship with limited exit options
- 06MINOR5% royalty on gross (not net) rooms revenue means royalties paid regardless of profitability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
22 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Hyatt Centric · FDD (2024) PDF