Hyatt Centric Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Hyatt Centric is an upscale, full-service lifestyle hotel franchise aimed at urban explorers. Franchisees own and operate the hotels, managing guest services, food and beverage, and brand standards.
FranchiseVerdict summary · 2026
A Hyatt Centric franchise does not disclose total investment in its current FDD, including a $100K franchise fee and an ongoing 5.0% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $41.4M
- 67th pct Lodging
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- 5.0%
- 3rd pct Lodging
- Units
- 31
- 33rd pct Lodging
- SBA charge-off
- N/A
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $41.4M including a $100K franchise fee, 5.0% ongoing royalty.
- RETURNSFinancials are those of the parent, Hyatt Hotels Corporation and subsidiaries (consolidated), for FY ended Dec 31, 2023 (yr2 = 2022), in millions USD. The franchisor Hyatt Franchising, L.L.C. does not have separate audited statements. Total revenues include reimbursement revenues of $3,058M; net management/franchise/license fees $938M; owned and leased hotels $1,339M.
- RISKVerdict A (Strongest tier), verdict score 74/100 (higher is better).
- DATAItem 19 reports RevPAR/ADR/Occupancy metrics only; no per-unit gross sales dollars disclosed rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Hyatt Franchising, L.L.C.
- Parent company
- Hyatt Hotels Corporation
- CEO title
- Chief Growth Officer
- Jim Chu
- Incorporated in
- DE
- HQ
- 150 North Riverside Plaza, Chicago, Illinois 60606
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $6.7B
- vs $5.9B prior year
Overview
About
- CEO
- Jim Chu
- Headquarters
- IL
- Founded
- 1993
- FDD year
- 2024
- States available
- 12
Can you afford it, and what does the money buy?
Source: FDD 2024 · Items 5–7
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $41.4M
- Bottom third — review vs category
- Liquid capital req'd
- $650K – $1.0M
- Middle of category vs category
- Franchise fee
- $100K
- Middle of category vs category
- Royalty
- 5.0%
- percentage · typical 6–8%
- Ad fund
- No separate advertising fund; marketing included in Comme…
- Total fee load
- 11.7%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.0% of gross sales |
| Technology fee | $6 |
| Training fee | $17K |
| Transfer fee | $0 |
| Renewal fee | $0 |
| Inventory (initial) | $1.6M – $3.3M |
| Total fee load | 11.7% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Hyatt Centric did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Hyatt Centric unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
0%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Financials are those of the parent, Hyatt Hotels Corporation and subsidiaries (consolidated), for FY ended Dec 31, 2023 (yr2 = 2022), in millions USD. The franchisor Hyatt Franchising, L.L.C. does not have separate audited statements. Total revenues include reimbursement revenues of $3,058M; net management/franchise/license fees $938M; owned and leased hotels $1,339M.
Includes company-owned outlets
- Item 19 type
- RevPAR/ADR/Occupancy metrics only; no per-unit gross sales dollars disclosed
- Sample size
- 31
- vs category median 99 · small
- Transparency tier
- none
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2024
- The FDD edition these figures were read from
- Transparency
- 0 / 10
- vs category median 0 / 10 · typical
Compared against 174 Lodging brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 11.7% (near the Lodging average).
Disclosure
Item 19 reports RevPAR/ADR/Occupancy metrics only; no per-unit gross sales dollars disclosed rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 5.3% CAGR over 3 years across 31 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging averages
How Hyatt Centric Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 31
- Opened
- 0
- Last reporting year
- Closed
- 0
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.0%
- Company-owned
- 11
- Corporate units in the system
- % franchised
- 65%
- vs corporate-owned
- Net growth (3-yr)
- +5.3%
- Net unit change over 3 years
- 3-yr CAGR
- +5.3%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 7
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 12 · 12 states reported
The Territory Map
FDD Item 12 reports the state count, but the specific list isn't in our current data. The map will appear once we re-extract from the FDD or enough franchisee contacts are available.
12
states with franchisees (per FDD Item 12)
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Hyatt Centric presents high capital risk with an unproven small-scale system and complete absence of financial performance transparency, making true due diligence nearly impossible.
Litigation (Item 3)
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 74 / 100 verdict
- 01MEDMassive capital requirement ($41.4M) with zero disclosed average revenue or net income data prevents ROI assessment
- 02MEDOnly 31 units across entire system suggests limited scale, unproven franchise model, and weak brand penetration
- 03MINORNo Item 19 financial performance disclosure (Avg Revenue/Net Income) is a major transparency red flag
- 04MEDUnclear unit growth trajectory with no disclosed expansion rate raises questions about franchisee demand and system viability
- 05MED20-year term is unusually long for hotel franchises, locking franchisees into relationship with limited exit options
- 06MINOR5% royalty on gross (not net) rooms revenue means royalties paid regardless of profitability
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 11.7% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory radius | 2 mi |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | Yes |
| Arbitration location | Chicago, Illinois |
| Jury trial waiver | Yes |
| Governing law | IL |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 246 hrs
- On-the-job training
- 40 hrs
- Training location
- Chicago, Illinois (corporate HQ) or designated Hyatt hotel location, or virtually; also at the Hotel
- Ongoing training
- Required
- Time to open
- 24 mo
- From signing to launch
- Site selection
- Franchisee selects; franchisor must approve
- Franchisor financing
- Not offered
- Item 10
- POS system
- Opera PMS
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Opera PMS
Frequently asked questions
Frequently Asked Questions
What do Hyatt Centric franchise owners earn?
Hyatt Centric does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Hyatt Centric FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Hyatt Centric FDD and qualifies whose outlets they describe.
What is Hyatt Centric's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Hyatt Centric (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Hyatt Centric franchise locations are there?
As of their most recent FDD filing, Hyatt Centric has 31 total units in the United States, including 20 franchised units and 11 company-owned units.
Is Hyatt Centric a good franchise to buy?
FranchiseVerdict rates Hyatt Centric as a A-grade franchise with a verdict score of 74 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Hyatt Centric, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.