FranchiseVerdict
Ramada logo
FV-02098·MODERATEExcellent86

Ramada

Lodging - Hotels & MotelsFranchising since 1989Website
Investment
$238K – $24.6M
17th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
247
81st pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $238K – $24.6M including a $35K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 64/100. SBA loan default rate of 0.0% across 451 loans (below the industry average).
  • 11 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Ramada Worldwide Inc.
Parent company
Wyndham Hotels & Resorts, Inc.
Incorporated in
Delaware
HQ
22 Sylvan Way, Parsippany, New Jersey 07054
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$1.4B
vs $1.4B prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Ramada unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $238K–$24.6M
Working capital
$
FDD reports $126K–$1.6M

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$86K
EBITDA margin
11.5%
Total invested
$13.3M
Payback
1847 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Ramada franchisees operate mid-scale hotel properties under the Ramada brand, managing daily operations including guest services, housekeeping, maintenance, and revenue management. Franchisees pay 5% royalty on gross room revenues plus franchise fees, and must comply with brand standards while competing in a consolidating hotel market where the system has shrunk 6.4% in the past year.

CEO
Geoff Ballotti
Founded
1989
FDD year
2026
States available
45

Item 7 · what it costs

The Vitals

Total investment
$238K – $24.6M
All-in to open one unit
Liquid capital
$126K – $1.6M
Cash you must have on hand
Franchise fee
$35K
Royalty
5.0%
Gross Room Revenues · typical 6–8%
Ad fund
3.5%
typical 3–5%
Total fee load
8.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
247
Opened
5
Last reporting year
Closed
22
Turnover rate
8.9%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
-6.4%
Net unit change last year
3-yr CAGR
-11.5%
Compounded over last 3 years
2024
247-17
Franchised units
2025
264
Franchised units
2026
279
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 26 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 26 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
451
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

64
Risk · 0-100
MODERATE64 / 100

Ramada presents HIGH RISK due to shrinking franchise system, undisclosed profitability metrics, ongoing litigation including price-fixing allegations, and concerning parent company financial status.

Score breakdown · what drove the 64 / 100 rating

  1. 01MINORDeclining unit count (-6.4% YoY) indicates system contraction and potential franchisee struggles
  2. 02MEDNo average revenue or net income disclosed (missing Item 19) prevents assessment of actual profitability and ROI
  3. 03HIGHMultiple litigation disclosures including price-fixing allegations, class actions on destination marketing fees, and breach of contract cases suggest systemic disputes
  4. 04MINORWide investment range ($237K–$24.5M) creates uncertainty about actual capital requirements and suggests highly variable unit economics
  5. 05HIGHGoing Concern status is FALSE, raising questions about parent company financial stability and long-term support
  6. 06MINOR5% royalty on gross room revenue (not net) compounds burden during low-occupancy periods and economic downturns

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Negotiated Protected Territory
Protected territory
Yes
Initial term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
11
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
New Jersey

Item 11

Training & Operations

Classroom training
36 hrs
On-the-job training
30 hrs
POS system
SynXis or OPERA
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

97 numbers

Locked
(407) 928-••••
FL
(352) 454-••••
FL
(559) 277-••••
CA

One-time purchase · CSV download · Validation questions included

FDD download

Ramada · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above