SpringHill Suites by MarriottFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A SpringHill Suites by Marriott franchise requires a total initial investment of $13.2M – $38.6M, including a $75K franchise fee and an ongoing 5.5% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $13.2M – $38.6M
- 43rd pct Lodging
- Avg gross sales
- N/A
- 2nd pct Lodging
- Royalty
- 5.5%
- 31st pct Lodging
- Units
- 579
- 49th pct Lodging
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Lodging · color = vs category peers
Green = >15% above Lodging avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Franchising since 1996. Systems this mature have refined operations and brand recognition.
21 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $13.2M – $38.6M including a $75K franchise fee, 5.5% ongoing royalty.
- Item 19 discloses "Historical Average Daily Rate (ADR), Occupancy (OCC), and RevPAR" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict B (Above Average) with a risk score of 59/100.
- 21 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- MIF, L.L.C.
- Parent company
- Marriott International, Inc.
- Incorporated in
- DE
- HQ
- 7750 Wisconsin Avenue, Bethesda, Maryland 20814
- Auditor
- Ernst & Young LLP
- Audited financials
- Franchisor revenue
- $103K
- vs $147K prior year
Overview
About
SpringHill Suites franchisees operate extended-stay and select-service hotels targeting business travelers and families. Day-to-day responsibilities include front desk/housekeeping operations, room maintenance, guest services, revenue management within Marriott's systems, collection of fees for amenities and services, compliance with brand standards, and payment of 5.5% royalties on gross room sales to Marriott.
- CEO
- Anthony Capuano
- Headquarters
- MD
- Founded
- 1995
- FDD year
- 2026
- States available
- 48
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $75K | $75K |
| Working capital (3–6 mo) | $240K | $550K |
| Equipment, build-out, other | $12.9M | $38.0M |
| Total initial investment | $13.2M | $38.6M |
Source: SpringHill Suites by Marriott 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $13.2M – $38.6M
- Near category avg vs category
- Liquid capital req'd
- $240K – $550K
- Better than avg vs category
- Franchise fee
- $75K – $150K
- Better than avg vs category
- Royalty
- 5.5%
- Gross Room Sales · typical 6–8%
- Ad fund
- 2.5%
- typical 3–5%
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 2.5% of gross sales |
| Transfer fee | $150K |
| Total fee load | 8.0% of rev |
Financial Performance
This brand's FDD disclosed "Historical Average Daily Rate (ADR), Occupancy (OCC), and RevPAR" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Lodging averages
How SpringHill Suites by Marriott Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 579
- Opened
- 29
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 13
- Corporate units in the system
- % franchised
- 98%
- vs corporate-owned
- Net growth (yr3)
- +8.4%
- Net unit change last year
- 3-yr CAGR
- +11.6%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 26
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 5 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 8 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 8
- Loan volume
- $38.8M
- Median loan
- $5.0M
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into SpringHill Suites by Marriott's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 6 lenders with concentration factor
- Per-state charge-off rates across 7 states
- Startup risk premium and job creation velocity
- 6-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
SpringHill Suites presents moderate-to-high risk due to lack of financial transparency (no Item 19), significant litigation tied to data security and antitrust issues, unprotected territory, and high capex requirements with no disclosed average unit economics.
Audited financials (Item 21)
Yes · Ernst & Young LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 59 / 100 rating
- 01MEDNo disclosed average unit revenue or net income (Item 19) prevents ROI validation on $13.2M–$38.6M investment
- 02HIGHExtensive litigation exposure: 2018 data breach class actions, fee disclosure investigations, antitrust allegations on pricing/data sharing, and multiple franchisee disputes create legal and reputational risk
- 03MINORUnprotected territory with 579 competing units (8.4% YoY growth) creates cannibalization risk—no guarantee of exclusivity
- 04MEDHigh-end capital requirement ($13.2M–$38.6M) combined with 5.5% royalty on undisclosed revenue creates uncertainty on payback period and cash flow
- 05HIGHGoing Concern: False status, while not critical, suggests Marriott's internal reporting flagged material uncertainty about SpringHill's viability
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Allowed renewalsℹ | 0 |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Maryland |
| Litigation count | 21 |
Items 10, 11
Training & Operations
- Classroom training
- 198 hrs
- On-the-job training
- 0 hrs
- POS system
- Designated POS System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Designated POS System
Item 20 · call current owners
Franchisee Contacts
100 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
SpringHill Suites by Marriott · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a SpringHill Suites by Marriott franchise?
The total investment to open a SpringHill Suites by Marriott franchise ranges from $13.2M – $38.6M, with an initial franchise fee of $75K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do SpringHill Suites by Marriott franchise owners earn?
SpringHill Suites by Marriott does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is SpringHill Suites by Marriott's franchise failure rate?
SBA 7(a) loan charge-off data is not available for SpringHill Suites by Marriott (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many SpringHill Suites by Marriott franchise locations are there?
As of their most recent FDD filing, SpringHill Suites by Marriott has 579 total units in the United States, including 522 franchised units and 13 company-owned units. 29 new units were opened in the latest reporting year.
Is SpringHill Suites by Marriott a good franchise to buy?
FranchiseVerdict rates SpringHill Suites by Marriott as a B-grade franchise with a risk score of 59 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent SpringHill Suites by Marriott, you can request corrections or provide updated information.
Claim this brandOther Lodging franchises
Compare similar franchise opportunities in the Lodging category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.