FranchiseVerdict
EXTENDED STAY AMERICA PREMIER SUITES logo
FV-00891·MODERATEExcellent81

Extended Stay America Premier Suites

Lodging - Hotels & MotelsFranchising since 2016Website
Investment
$328K – $15.3M
29th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.5%
59th pct Hotels & Mote…
Units
57
52nd pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $328K – $15.3M including a $50K franchise fee, 5.5% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 62/100.
  • System growing at 177.8% CAGR over 3 years with 57 total units — strong expansion trajectory.

Item 1 · who you're contracting with

The Franchisor

Legal entity
ESH Strategies Franchise LLC
Parent company
ESH Hospitality Strategies LLC
Incorporated in
Delaware
HQ
13024 Ballantyne Corporate Place, Suite 1000, Charlotte, NC 28277
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$25.8M
vs $29.3M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one EXTENDED STAY AMERICA PREMIER SUITES unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $328K–$15.3M
Working capital
$
FDD reports $175K–$250K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$8.0M
Payback
1283 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate extended-stay hotel properties (typically 50–200+ rooms) targeting weekly/monthly guests, managing daily housekeeping, maintenance, front-desk operations, and revenue management. Core operations depend on franchisor's revenue management software (subject to active antitrust litigation) and loyalty program integration. Franchisees handle local marketing, staffing, property upkeep, and guest services while paying 5.5% of gross room revenue to the franchisor.

CEO
Greg Juceam
Founded
2010
FDD year
2026
States available
18

Item 7 · what it costs

The Vitals

Total investment
$328K – $15.3M
All-in to open one unit
Liquid capital
$175K – $250K
Cash you must have on hand
Franchise fee
$50K
Royalty
5.5%
percentage of Gross Room Revenue · typical 6–8%
Ad fund
4.5%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
57
Opened
8
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
32
Corporate units in the system
% franchised
44%
vs corporate-owned
Net growth (yr3)
+47.1%
Net unit change last year
3-yr CAGR
+177.8%
Compounded over last 3 years
2024
25+8
Franchised units
2025
17
Franchised units
2026
9
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 18 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 18 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

62
Risk · 0-100
MODERATE62 / 100

Rapidly expanding extended-stay franchise with meaningful litigation exposure, opaque financial performance, and unproven unit-level profitability in a competitive segment.

Score breakdown · what drove the 62 / 100 rating

  1. 01MEDNo Item 19 financial performance disclosure (average revenue/net income not disclosed) prevents accurate ROI assessment on $327k–$15.3M investment range
  2. 02MINORAggressive unit growth (47.1% YoY) with only 57 total units suggests rapid expansion into unproven market without mature franchisee performance data
  3. 03HIGHMultiple active litigation exposures including two consolidated antitrust class actions on revenue management software (core operational tool) and two IP enforcement actions initiated by franchisor against franchisees
  4. 04MED5.5% royalty rate combined with no earnings visibility creates cash flow risk if per-room revenues decline
  5. 05MINORWide investment range ($327k–$15.3M) with 47x spread indicates inconsistent unit economics or undefined scalability

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Radius or geographic area
Protected territory
Yes
Initial term
20 years
Renewal term
0 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
4
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Owner-operator
Optional
Governing law
North Carolina

Item 11

Training & Operations

Classroom training
25 hrs
On-the-job training
12 hrs
POS system
HotelKey
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

43 numbers

Locked
(706) 284-••••
GA
(404) 803-••••
GA
(352) 867-••••
FL

One-time purchase · CSV download · Validation questions included

FDD download

EXTENDED STAY AMERICA PREMIER SUITES · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above