FranchiseVerdict
Classico Collection By Sonesta logo
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Classico Collection By Sonesta

Lodging - Hotels & MotelsFranchising since 2023Website
Investment
$1.9M
45th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
5.0%
7th pct Hotels & Mote…
Units
1
13th pct Hotels & Mote…
SBA default

Bottom line

  • Total investment $1.9M including a $75K franchise fee, 5.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100.
  • 22 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Sonesta RL Hotels Franchising Inc.
Parent company
Red Lion Hotels Corporation
Incorporated in
Washington
HQ
400 Centre Street, Newton, Massachusetts 02458
Auditor
Deloitte & Touche LLP
Audited financials
Franchisor revenue
$56K
vs $51K prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Classico Collection By Sonesta unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
Working capital
$
FDD reports $526K–$1.8M

Unlevered ROIC · per unit

3%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$94K
EBITDA margin
12.5%
Total invested
$3.0M
Payback
386 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Classico Collection franchisees operate upscale hotel properties under the Sonesta brand portfolio, managing guest services, housekeeping, food and beverage, and front-desk operations. Franchisees are responsible for property maintenance, staff management, marketing, and revenue optimization while paying 5% of gross room revenue to corporate regardless of profitability. Day-to-day operations involve standard hospitality management including occupancy management, guest satisfaction, and regulatory compliance across a 20-year agreement.

CEO
Keith Pierce and Jeffrey Leer
Founded
1986
FDD year
2026
States available
1

Item 7 · what it costs

The Vitals

Total investment
$1.9M
All-in to open one unit
Liquid capital
$526K – $1.8M
Cash you must have on hand
Franchise fee
$75K
Royalty
5.0%
Percentage of Gross Rooms Revenue · typical 6–8%
Ad fund
2.5%
typical 3–5%
Total fee load
16.5%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
1
Opened
0
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
Outlier
Reported value implausible — see FDD Item 20
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2024
1±0
Franchised units
2025
1
Franchised units
2026
1
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 15 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 15 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

Avoid this franchise—a collapsing single-unit system backed by financially distressed Sonesta with extensive litigation, no performance transparency, and unproven business model.

Score breakdown · what drove the 75 / 100 rating

  1. 01HIGHGoing concern warning indicates parent company (Sonesta) financial distress or instability
  2. 02MINOROnly 1 unit in system with unknown growth trajectory suggests failed or stalled franchise expansion
  3. 03MINOREight stockholder lawsuits related to Sonesta merger demonstrate corporate governance and integration failures
  4. 04MINORTortious interference settlement with Radisson indicates competitive disputes and potential brand reputation damage
  5. 05MINORNo average revenue or net income disclosure prevents ROI validation and suggests poor system performance
  6. 06MINORMultiple breach of contract and trademark infringement actions against franchisees indicate operational/compliance issues
  7. 07MEDUnprotected territory creates cannibalization risk and unlimited local competition
  8. 08MINOR5% royalty on gross rooms revenue (not profit) means franchisee pays fees even during losses
  9. 09MEDHigh initial investment ($1.87M) with single-unit system and no disclosed profitability metrics is extremely risky
  10. 10MINOR20-year term locks franchisee into long commitment with unstable parent company and unclear exit strategy

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Protected territory
No
Initial term
20 years
Renewal term
20 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
22
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Massachusetts

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
0 hrs

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

24 numbers

Locked
(617) 421-••••
The franchisor is Sonesta
MA
(410) 576-••••
MD
(651) 539-••••
MN

One-time purchase · CSV download · Validation questions included

FDD download

Classico Collection By Sonesta · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above