My Place Hotels Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
My Place Hotels is an economy extended-stay hotel franchise with in-room kitchens for longer stays. Franchisees own and operate individual properties, running rooms, housekeeping, and revenue management.
FranchiseVerdict summary · 2026
A My Place Hotels franchise requires a total initial investment of $99K – $127K, including a $50K franchise fee and an ongoing 0.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 16 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $99K – $127K
- 2nd pct Lodging
- Avg gross sales
- N/A
- Incl. company outlets
- Royalty
- 0.0%
- 0th pct Lodging
- Units
- 78
- 42nd pct Lodging
- SBA charge-off
- 0.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $99K – $127K including a $50K franchise fee, 0.0% ongoing royalty.
- RETURNSTotal revenues of $10,537,097 (FY2025) comprise franchise fees, royalty fees, marketing fees, loyalty program fees, training fees, website/portal fees, conference fees, and other income ($797,001). Audited by Eide Bailly LLP.
- RISKVerdict A (Strongest tier), verdict score 88/100 (higher is better). SBA loan charge-off rate of 0.0% across 16 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- DATAItem 19 reports occupancy and ADR rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- My Place Hotels of America, LLC
- CEO title
- President, Chief Executive Officer, and Board of Managers
- Ryan J. Rivett
- CEO experience
- 2006 yrs
- Years in role or industry
- Incorporated in
- SD
- HQ
- 1910 8th Avenue Northeast, Aberdeen, South Dakota 57401
- Auditor
- Eide Bailly LLP
- Audited financials
- Franchisor revenue
- $10.5M
- vs $9.6M prior year
Overview
About
- CEO
- Ryan J. Rivett
- Headquarters
- SD
- Founded
- 2011
- FDD year
- 2026
- States available
- 31
Can you afford it, and what does the money buy?
Entry cost runs 99% below the typical lodging franchise.
Source: FDD 2026 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $781 | $781 | |
| Training Feenot refundable | $129 | $129 | |
| Architects and Engineers Fees | $1K | $2K | |
| Preconstruction Costs | $250 | $1K | |
| Building Costs | $83K | $106K | |
| Land | — | — | |
| Furniture, Fixtures and Equipment | $10K | $11K | |
| Insurance | $400 | $900 | |
| Business Permits and Utility Deposits | $5 | $150 | |
| Opening Advertising (Local) | $50 | $400 | |
| Startup Supplies | $150 | $300 | |
| Travel and Living Expenses While Training | $20 | $80 | |
| Signage | $750 | $1K | |
| Computer Hardware and Software | $350 | $450 | |
| Additional funds and expenses during the first 3 months after opening | $2K | $4K | |
| Total initial investment | $99K | $127K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $99K – $127K
- Top 40% of category vs category
- Liquid capital req'd
- $2K – $4K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Top 40% of category vs category
- Royalty
- 0.0%
- tiered · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 3.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 0.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $16K |
| Training fee | $8K |
| Transfer fee | $25K |
| Renewal fee | $52K |
| Total fee load | 3.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
My Place Hotels did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one My Place Hotels unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
110%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Total revenues of $10,537,097 (FY2025) comprise franchise fees, royalty fees, marketing fees, loyalty program fees, training fees, website/portal fees, conference fees, and other income ($797,001). Audited by Eide Bailly LLP.
Includes company-owned outlets
- Item 19 type
- occupancy and ADR
- Sample size
- 71
- vs category median 99
- Reporting year
- 2026
- Fiscal year the figures cover
- Source filing
- FDD 2026
- The FDD edition these figures were read from
- Transparency
- 0 / 10
- vs category median 0 / 10 · typical
Compared against 174 Lodging brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 3.0% — below the Lodging average of 10.4%.
Disclosure
Item 19 reports occupancy and ADR rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 6.1% CAGR over 3 years across 78 units — operators are staying and new ones are joining.
Multi-unit rate
Only 4% of franchisees own multiple units. Could indicate challenging economics or a young system where operators haven't had time to expand.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging averages
How My Place Hotels Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 78
- Opened
- 6
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.7%
- Company-owned
- 26
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Multi-unit owners
- 3.5%
- Net growth (3-yr)
- +6.1%
- Net unit change over 3 years
- 3-yr CAGR
- +6.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 15
- Closed (3yr)
- 1
- Terminated (3yr)
- 3
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 13
- Reacquired (3yr)
- 3
- Franchisor bought back
- Transfer rate
- 7.7%
- Owners selling to other franchisees
- Ceased ops
- 3.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 16
- Loan volume
- $45.2M
- Median loan
- $4.4M
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
- Typical loan rate
- 7.3%
- avg rate to borrowers
- Franchised industry avg
- 6.3%
- brand beats franchise avg ↓
- Jobs supported
- 39
- 0.2 per loan
- Lender concentration
- 33%
- top lender's share
Borrower mix: 17% went to startups / new businesses, 83% to established operators
Franchise vs independent — in hotels (except casino hotels) and motels, franchised businesses charge off at 6.3% vs 9.2% for independents — franchising is associated with 32% lower SBA default risk in this category.
Top lenders financing My Place Hotels franchisees
Showing 3 of 6 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into My Place Hotels's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 5 lenders with concentration factor
- Per-state charge-off rates across 4 states
- Startup risk premium and job creation velocity
- 4-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
With a 0.0% charge-off rate across 16 loans, banks have historically viewed this brand favorably for lending.
What could kill this investment?
SBA loans charge off at 0.0% — 100% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
My Place Hotels presents caution-level risk due to active litigation alleging franchise sales misrepresentations, stagnant unit growth, absent financial disclosure, and an unconventional occupancy-based royalty model that may under-incentivize franchisor support for struggling properties.
Litigation (Item 3)
My Place Hotels of America, LLC v. Phillip S. Marrone and N.A. Lodging I, LLC (AAA Case No. 01-25-0009-0879). Franchisor initiated arbitration November 2025 for $212,973.65 in past due amounts. Respondents filed counterclaims alleging misrepresentations and violations of franchise law.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Eide Bailly LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 88 / 100 verdict
- 01HIGHActive litigation with former franchisee alleging misrepresentations and sales process violations raises credibility concerns about franchisor disclosures
- 02MINORMinimal unit growth (2.0% YoY) across 78 units suggests stagnant system expansion and potential market saturation or franchisee dissatisfaction
- 03MINORNo average revenue or net income disclosure (Item 19) prevents validation of the $50,000 franchise fee ROI and profitability claims
- 04MINORVariable royalty structure (0-4.75%) creates uncertainty; marginal properties may never reach 60% occupancy, limiting franchisor support incentives
- 05MINOROccupancy-based royalty floor of 0% until 50% occupancy may indicate franchisor prioritizes risk-transfer to franchisees during ramp-up periods
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 3.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Aberdeen, South Dakota |
| Jury trial waiver | Yes |
| Governing law | SD |
| Litigation count | 1 |
View Item 3 litigation summary
My Place Hotels of America, LLC v. Phillip S. Marrone and N.A. Lodging I, LLC (AAA Case No. 01-25-0009-0879). Franchisor initiated arbitration November 2025 for $212,973.65 in past due amounts. Respondents filed counterclaims alleging misrepresentations and violations of franchise law.
Items 10, 11
Training & Operations
- Classroom training
- 60 hrs
- On-the-job training
- 48 hrs
- Training location
- My Place University, Aberdeen, South Dakota; and selected My Place hotels for on-site training
- Ongoing training
- Required
- Field support
- 48 hrs/yr
- On-site visits per year
- Time to open
- 12 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- Cloud-based PMS, CRS, and CRM
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Cloud-based PMS, CRS, and CRM
Item 20 · call current owners
Franchisee Contacts
70 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
My Place Hotels · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a My Place Hotels franchise?
The total investment to open a My Place Hotels franchise ranges from $99K – $127K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do My Place Hotels franchise owners earn?
My Place Hotels does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the My Place Hotels FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the My Place Hotels FDD and qualifies whose outlets they describe.
What is My Place Hotels's franchise failure rate?
Based on SBA 7(a) loan data, My Place Hotels has a charge-off rate of 0.0% across 16 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many My Place Hotels franchise locations are there?
As of their most recent FDD filing, My Place Hotels has 78 total units in the United States, including 52 franchised units and 26 company-owned units. 6 new units were opened in the latest reporting year.
Is My Place Hotels a good franchise to buy?
FranchiseVerdict rates My Place Hotels as a A-grade franchise with a verdict score of 88 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent My Place Hotels, you can request corrections or provide updated information.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.