FranchiseVerdict
My Place Hotels logo
FV-01725·STRONGExcellent86

My Place Hotels

Lodging - Hotels & MotelsFranchising since 2012Website
Investment
$99K – $127K
2nd pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
0.0%
0th pct Hotels & Mote…
Units
78
61st pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $99K – $127K including a $50K franchise fee, 0.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated STRONG with a risk score of 51/100. SBA loan default rate of 0.0% across 13 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
My Place Hotels of America, LLC
Incorporated in
South Dakota
HQ
1910 8th Avenue Northeast, Aberdeen, South Dakota 57401
Auditor
Eide Bailly LLP
Audited financials
Franchisor revenue
$8.3M
vs $9.6M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one My Place Hotels unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $99K–$127K
Working capital
$
FDD reports $2K–$4K

Unlevered ROIC · per unit

110%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$128K
EBITDA margin
17.0%
Total invested
$116K
Payback
11 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

My Place Hotels franchisees operate extended-stay hotel properties, managing day-to-day guest services, housekeeping, maintenance, and front-desk operations while adhering to brand standards. Franchisees generate revenue through room bookings and ancillary services, with profitability heavily dependent on local occupancy rates and management efficiency.

CEO
Ryan J. Rivett
Founded
2011
FDD year
2026
States available
31

Item 7 · what it costs

The Vitals

Total investment
$99K – $127K
All-in to open one unit
Liquid capital
$2K – $4K
Cash you must have on hand
Franchise fee
$50K
Royalty
0.0%
Gross Room Revenue · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
3.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
78
Opened
6
Last reporting year
Closed
2
Turnover rate
2.6%
Company-owned
26
Corporate units in the system
% franchised
67%
vs corporate-owned
Multi-unit owners
3.5%
Net growth (yr3)
+2.0%
Net unit change last year
3-yr CAGR
+6.1%
Compounded over last 3 years
2024
52+5
Franchised units
2025
51
Franchised units
2026
49
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
13
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

51
Risk · 0-100
STRONG51 / 100

My Place Hotels presents caution-level risk due to active litigation alleging franchise sales misrepresentations, stagnant unit growth, absent financial disclosure, and an unconventional occupancy-based royalty model that may under-incentivize franchisor support for struggling properties.

Score breakdown · what drove the 51 / 100 rating

  1. 01HIGHActive litigation with former franchisee alleging misrepresentations and sales process violations raises credibility concerns about franchisor disclosures
  2. 02MINORMinimal unit growth (2.0% YoY) across 78 units suggests stagnant system expansion and potential market saturation or franchisee dissatisfaction
  3. 03MINORNo average revenue or net income disclosure (Item 19) prevents validation of the $50,000 franchise fee ROI and profitability claims
  4. 04MINORVariable royalty structure (0-4.75%) creates uncertainty; marginal properties may never reach 60% occupancy, limiting franchisor support incentives
  5. 05MINOROccupancy-based royalty floor of 0% until 50% occupancy may indicate franchisor prioritizes risk-transfer to franchisees during ramp-up periods

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Specified exclusive territory
Protected territory
Yes
Initial term
20 years
Renewal term
20 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
1
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
South Dakota

Item 11

Training & Operations

Classroom training
60 hrs
On-the-job training
48 hrs
POS system
Cloud-based PMS, CRS, and CRM
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

76 numbers

Locked
(605) 262-••••
MP Aberdeen, LLC
SD
(540) 413-••••
MP King George LLC
VA
(704) 274-••••
Sai Deva LLC
NC

One-time purchase · CSV download · Validation questions included

FDD download

My Place Hotels · FDD (2026) PDF

Single-page checkout · instant download · CSV export of contacts available separately above