My Place HotelsFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A My Place Hotels franchise requires a total initial investment of $99K – $127K, including a $50K franchise fee and an ongoing 0.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 0.0% charge-off rate across 16 loans[1]. Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $99K – $127K
- 2nd pct Lodging
- Avg gross sales
- N/A
- 2nd pct Lodging
- Royalty
- 0.0%
- 0th pct Lodging
- Units
- 78
- 32nd pct Lodging
- SBA default
- 0.0%
- system-wide median varies by category
Quick verdict · Lodging · color = vs category peers
Green = >15% above Lodging avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Only 0.0% of 16 SBA loans charged off, well below the 16% franchise average.
Bottom line
- Total investment $99K – $127K including a $50K franchise fee, 0.0% ongoing royalty.
- Item 19 discloses "Historical Occupancy and Average Daily Rate (ADR)" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 25/100. SBA loan charge-off rate of 0.0% across 16 loans (well below the franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
- Item 19 reports "Historical Occupancy and Average Daily Rate (ADR)" instead of annual gross sales. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- My Place Hotels of America, LLC
- CEO title
- President, Chief Executive Officer, and Board of Managers
- Ryan J. Rivett
- CEO experience
- 2006 yrs
- Years in role or industry
- Incorporated in
- SD
- HQ
- 1910 8th Avenue Northeast, Aberdeen, South Dakota 57401
- Auditor
- Eide Bailly LLP
- Audited financials
- Franchisor revenue
- $8.3M
- vs $9.6M prior year
Overview
About
My Place Hotels franchisees operate extended-stay hotel properties, managing day-to-day guest services, housekeeping, maintenance, and front-desk operations while adhering to brand standards. Franchisees generate revenue through room bookings and ancillary services, with profitability heavily dependent on local occupancy rates and management efficiency.
- CEO
- Ryan J. Rivett
- Headquarters
- SD
- Founded
- 2011
- FDD year
- 2026
- States available
- 31
FDD Item 7 · 2026 filing · 15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $781 | $781 | |
| Training Feenot refundable | $129 | $129 | |
| Architects and Engineers Fees | $1K | $2K | |
| Preconstruction Costs | $250 | $1K | |
| Building Costs | $83K | $106K | |
| Land | — | — | |
| Furniture, Fixtures and Equipment | $10K | $11K | |
| Insurance | $400 | $900 | |
| Business Permits and Utility Deposits | $5 | $150 | |
| Opening Advertising (Local) | $50 | $400 | |
| Startup Supplies | $150 | $300 | |
| Travel and Living Expenses While Training | $20 | $80 | |
| Signage | $750 | $1K | |
| Computer Hardware and Software | $350 | $450 | |
| Additional funds and expenses during the first 3 months after opening | $2K | $4K | |
| Total initial investment | $99K | $127K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $99K – $127K
- Better than avg vs category
- Liquid capital req'd
- $2K – $4K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- 0.0%
- Gross Room Revenue · typical 6–8%
- Ad fund
- 3.0%
- typical 3–5%
- Total fee load
- 3.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 0.0% of gross sales |
| Marketing / ad fund | 3.0% of gross sales |
| Technology fee | $16K |
| Training fee | $8K |
| Transfer fee | $25K |
| Renewal fee | $52K |
| Total fee load | 3.0% of rev |
Financial Performance
This brand's FDD disclosed "Historical Occupancy and Average Daily Rate (ADR)" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Lodging averages
How My Place Hotels Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 78
- Opened
- 6
- Last reporting year
- Closed
- 2
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 2.6%
- Company-owned
- 26
- Corporate units in the system
- % franchised
- 67%
- vs corporate-owned
- Multi-unit owners
- 3.5%
- Net growth (yr3)
- +2.0%
- Net unit change last year
- 3-yr CAGR
- +6.1%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 6
- Transfer rate
- 7.7%
- Owners selling to other franchisees
- Ceased ops
- 3.8%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 16
- Loan volume
- $45.2M
- Median loan
- $4.4M
- 50th percentile
- Charge-off rate
- 0.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 100.0%
- 5-yr charge-off
- 0.0%
- Loans approved 2021+
- Active lenders
- 6
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into My Place Hotels's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 5 lenders with concentration factor
- Per-state charge-off rates across 4 states
- Startup risk premium and job creation velocity
- 4-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
With a 0.0% charge-off rate across 16 loans, banks have historically viewed this brand favorably for lending.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
My Place Hotels presents caution-level risk due to active litigation alleging franchise sales misrepresentations, stagnant unit growth, absent financial disclosure, and an unconventional occupancy-based royalty model that may under-incentivize franchisor support for struggling properties.
Litigation (Item 3)
My Place Hotels of America, LLC v. Phillip S. Marrone and N.A. Lodging I, LLC (AAA Case No. 01-25-0009-0879). Franchisor initiated arbitration on November 25, 2025 seeking $212,973.65 in past due amounts and damages from former franchisee's premature closure. Franchisee filed amended counterclaims on March 6, 2026 alleging misrepresentations, omissions, and franchise agreement violations. Counterclaims include violations of Illinois Franchise Disclosure Act, breach of contract, fraudulent misrepresentation, negligent misrepresentation, breach of implied covenant of good faith and fair dealing, unjust enrichment, and rescission. Franchisee seeks unspecified compensatory and punitive damages, rescission, restitution, attorneys' fees, costs, and interest. Final hearing scheduled August 18, 2026.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Eide Bailly LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 25 / 100 rating
- 01HIGHActive litigation with former franchisee alleging misrepresentations and sales process violations raises credibility concerns about franchisor disclosures
- 02MINORMinimal unit growth (2.0% YoY) across 78 units suggests stagnant system expansion and potential market saturation or franchisee dissatisfaction
- 03MINORNo average revenue or net income disclosure (Item 19) prevents validation of the $50,000 franchise fee ROI and profitability claims
- 04MINORVariable royalty structure (0-4.75%) creates uncertainty; marginal properties may never reach 60% occupancy, limiting franchisor support incentives
- 05MINOROccupancy-based royalty floor of 0% until 50% occupancy may indicate franchisor prioritizes risk-transfer to franchisees during ramp-up periods
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Renewal term | 20 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Aberdeen, South Dakota |
| Jury trial waiver | Yes |
| Governing law | South Dakota |
| Litigation count | 1 |
View Item 3 litigation summary
My Place Hotels of America, LLC v. Phillip S. Marrone and N.A. Lodging I, LLC (AAA Case No. 01-25-0009-0879). Franchisor initiated arbitration on November 25, 2025 seeking $212,973.65 in past due amounts and damages from former franchisee's premature closure. Franchisee filed amended counterclaims on March 6, 2026 alleging misrepresentations, omissions, and franchise agreement violations. Counterclaims include violations of Illinois Franchise Disclosure Act, breach of contract, fraudulent misrepresentation, negligent misrepresentation, breach of implied covenant of good faith and fair dealing, unjust enrichment, and rescission. Franchisee seeks unspecified compensatory and punitive damages, rescission, restitution, attorneys' fees, costs, and interest. Final hearing scheduled August 18, 2026.
Items 10, 11
Training & Operations
- Classroom training
- 60 hrs
- On-the-job training
- 48 hrs
- Training location
- My Place University in Aberdeen, South Dakota and selected My Place Hotel
- Ongoing training
- Required
- Field support
- 48 hrs/yr
- On-site visits per year
- POS system
- Cloud-based PMS, CRS, and CRM
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Cloud-based PMS, CRS, and CRM
Item 20 · call current owners
Franchisee Contacts
76 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
My Place Hotels · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a My Place Hotels franchise?
The total investment to open a My Place Hotels franchise ranges from $99K – $127K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do My Place Hotels franchise owners earn?
My Place Hotels does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is My Place Hotels's franchise failure rate?
Based on SBA 7(a) loan data, My Place Hotels has a charge-off rate of 0.0% across 16 loans, meaning 0.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many My Place Hotels franchise locations are there?
As of their most recent FDD filing, My Place Hotels has 78 total units in the United States, including 49 franchised units and 26 company-owned units. 6 new units were opened in the latest reporting year.
Is My Place Hotels a good franchise to buy?
FranchiseVerdict rates My Place Hotels as a A-grade franchise with a risk score of 25 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.