FranchiseVerdict
Yogi Bear’s Jellystone Park Camp-Resort logo
FV-03023·MODERATEStandard76

Yogi Bear’s Jellystone Park Camp-Resort

Formerly known as CJS Global

Lodging - Hotels & MotelsFranchising since 1970Website
Investment
$324K – $14.4M
28th pct Hotels & Mote…
Avg revenue
7th pct Hotels & Mote…
Royalty
6.0%
74th pct Hotels & Mote…
Units
78
61st pct Hotels & Mote…
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $324K – $14.4M including a $75K franchise fee, 6.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated MODERATE with a risk score of 57/100. SBA loan default rate of 0.0% across 11 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Camp Jellystone, LLC
Parent company
Sun Communities, Inc.
Incorporated in
Delaware
HQ
27777 Franklin Road, Ste. 300, Southfield, Michigan 48034
Auditor
Clark, Schaefer, Hackett & Co.
Audited financials
Franchisor revenue
$12.6M
vs $11.1M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Yogi Bear’s Jellystone Park Camp-Resort unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: hospitality
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $324K–$14.4M
Working capital
$
FDD reports $100K–$150K

Unlevered ROIC · per unit

1%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$90K
EBITDA margin
12.0%
Total invested
$7.5M
Payback
996 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Franchisees operate branded campground and resort facilities featuring camping sites, RV hookups, cabins, and recreational amenities. Day-to-day operations include managing reservations, maintaining grounds/facilities, staffing seasonal personnel, ensuring guest experiences, and handling campground administration. Most franchisees either acquire existing properties (conversion) or develop new sites, requiring significant real estate and capital investment.

CEO
Robert E. Schutter, Jr.
Founded
1985
FDD year
2025
States available
27

Item 7 · what it costs

The Vitals

Total investment
$324K – $14.4M
All-in to open one unit
Liquid capital
$100K – $150K
Cash you must have on hand
Franchise fee
$75K
Royalty
6.0%
Percentage of Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
8.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
78
Opened
2
Last reporting year
Closed
2
Turnover rate
2.6%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Net growth (yr3)
+0.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
78±0
Franchised units
2024
78
Franchised units
2025
78
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 31 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 31 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
11
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

57
Risk · 0-100
MODERATE57 / 100

Weak financial transparency, stalled unit growth, and going concern issues create material risk despite protected territories and reasonable 7-year term.

Score breakdown · what drove the 57 / 100 rating

  1. 01MINORExtreme investment range ($324K-$14.4M) suggests inconsistent unit economics and unclear capital requirements
  2. 02MINORNo average revenue or net income disclosure (Item 19) prevents accurate ROI assessment and suggests weak franchisee performance
  3. 03MINOROnly 78 units across 7-year-old+ franchise indicates stalled growth or contraction in a mature brand
  4. 04HIGHGoing Concern status is FALSE, meaning franchisor may face financial instability
  5. 05MINORHigh initial franchise fee ($75K) paired with 6% royalty (years 1-2) creates early cash flow pressure
  6. 06MINORSeasonal/weather-dependent campground business model creates revenue volatility and operational complexity

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Protected distance along primary access routes
Protected territory
Yes
Initial term
7 years
Renewal term
5 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Owner-operator
Required
Governing law
Michigan

Item 11

Training & Operations

Classroom training
34 hrs
On-the-job training
20 hrs
POS system
Campspot
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

82 numbers

Locked
(757) 336-••••
UT
(636) 458-••••
MO
(989) 348-••••
MI

One-time purchase · CSV download · Validation questions included

FDD download

Yogi Bear’s Jellystone Park Camp-Resort · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above