Dazzler SelectFranchise Cost, Revenue & Review 2026
Data from FDD filing
FranchiseVerdict summary · 2026
A Dazzler Select franchise requires a total initial investment of $187K – $1.9M, including a $35K franchise fee. The 2026 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: F. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2026 FDD issuance
Overview
- Investment
- $187K – $1.9M
- 10th pct Lodging
- Avg gross sales
- N/A
- 2nd pct Lodging
- Royalty
- N/A
- Units
- 4
- 13th pct Lodging
- SBA default
- N/A
Quick verdict · Lodging · color = vs category peers
Green = >15% above Lodging avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2025. Newer systems carry more uncertainty but may offer better territories.
13 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $187K – $1.9M including a $35K franchise fee.
- No Item 19 financial performance data disclosed. The franchisor chose not to publish revenue figures.
- Verdict F (Bottom Quintile) with a risk score of 85/100.
- 13 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- DZE Franchisor, LLC
- Parent company
- Wyndham Hotels & Resorts, Inc.
- Incorporated in
- DE
- HQ
- 22 Sylvan Way, Parsippany, New Jersey 07054
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $1.4B
- vs $1.4B prior year
Independent franchisee associations
- Franchise Advisory Council (FAC)
Franchisee-led councils or alliances disclosed in Item 20. Indicates operator voice.
Affiliated brands
- WSSI
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate select-service hotel properties under the Dazzler brand, managing day-to-day operations including guest services, housekeeping, maintenance, and revenue management. They pay $85 monthly per room in royalties to the franchisor and must implement franchisor-mandated systems, potentially including the controversial IDeaS revenue management software implicated in price-fixing litigation.
- CEO
- Geoff Ballotti
- Headquarters
- NJ
- Founded
- 2025
- FDD year
- 2026
- States available
- 3
FDD Item 7 · 2026 filing · 16 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee)not refundable | $35K | $35K | |
| Photosnot refundable | $3K | $11K | |
| Training Tuitionnot refundable | $3K | $7K | |
| Training Expensesnot refundable | $1K | $4K | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Feesnot refundable | $0 | $125K | |
| Facility Improvementsnot refundable | $0 | $660K | |
| Conversion Contingencynot refundable | $0 | $33K | |
| Technology Systemsnot refundable | $2K | $39K | |
| Property Management Set-Up and Installationnot refundable | $6K | $22K | |
| Furniture, Fixtures and Equipmentnot refundable | $0 | $458K | |
| Signagenot refundable | $1K | $80K | |
| Opening Inventorynot refundable | $8K | $179K | |
| Insurancenot refundable | $23K | $55K | |
| Grand Opening Advertisingnot refundable | $3K | $15K | |
| Miscellaneous Non-Tangible Asset Costsnot refundable | $7K | $23K | |
| Additional Funds for 3 Month Initial Periodnot refundable | $96K | $162K | |
| Total initial investment | $187K | $1.9M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $187K – $1.9M
- Better than avg vs category
- Liquid capital req'd
- $96K – $162K
- Better than avg vs category
- Franchise fee
- $35K – $35K
- Better than avg vs category
- Royalty
- $85.00 per guest room per month
- Ad fund
- 10.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Marketing / ad fund | 10.0% of gross sales |
| Transfer fee | $35K |
| Renewal fee | $35K |
| Inventory (initial) | $8K – $179K |
| Total fee load | 10.0% of rev |
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
vs Lodging averages
How Dazzler Select Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 4
- Opened
- 4
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dazzler Select presents extreme risk: a financially unstable 4-unit system embroiled in multiple fraud and antitrust lawsuits with no disclosed financial performance data, making investment recovery highly unlikely.
Litigation (Item 3)
5 case reference(s): 1 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 85 / 100 rating
- 01HIGHGoing concern status is FALSE — indicates franchisor financial distress or instability
- 02MINOROnly 4 units system-wide with unknown/likely stagnant growth suggests failed franchise model
- 03HIGHMultiple class action lawsuits involving price-fixing, misleading fees, and consumer protection violations indicate systemic fraud or deceptive practices
- 04MINORNo average revenue or net income disclosure (no Item 19) prevents ROI validation and suggests poor franchisee performance
- 05MINORHigh royalty burden of $85/room/month could be unsustainable; combined with $187K-$1.9M investment creates breakeven risk
- 06MINOR15-year term locks franchisees into relationship with legally embattled franchisor with deteriorating financial health
- 07HIGHPrice-fixing litigation involving IDeaS revenue management software suggests franchisor involvement in anti-competitive practices that could trigger additional damages
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 15 years |
|---|---|
| Allowed renewalsℹ | 0 |
| Territory type | Negotiated Area |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 13 |
View Item 3 litigation summary
5 case reference(s): 1 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 30 hrs
- Training location
- Franchisor location and on-site at franchisee's restaurant
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- SynXis and OPERA
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SynXis and OPERA
Item 20 · call current owners
Franchisee Contacts
15 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Dazzler Select · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Dazzler Select franchise?
The total investment to open a Dazzler Select franchise ranges from $187K – $1.9M, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Dazzler Select franchise owners earn?
Dazzler Select does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Dazzler Select's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Dazzler Select (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Dazzler Select franchise locations are there?
As of their most recent FDD filing, Dazzler Select has 4 total units in the United States, including 0 franchised units and 0 company-owned units. 4 new units were opened in the latest reporting year.
Is Dazzler Select a good franchise to buy?
FranchiseVerdict rates Dazzler Select as a F-grade franchise with a risk score of 85 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.