Dazzler Select
Formerly known as DZE
Bottom line
- Total investment $187K – $1.9M including a $35K franchise fee.
- No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
- Rated AVOID with a risk score of 85/100.
- 13 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Dazzler Select unit return on the cash you put in?
Unlevered ROIC · per unit
3%
Below typical band (30–60%)
Overview
About
Franchisees operate select-service hotel properties under the Dazzler brand, managing day-to-day operations including guest services, housekeeping, maintenance, and revenue management. They pay $85 monthly per room in royalties to the franchisor and must implement franchisor-mandated systems, potentially including the controversial IDeaS revenue management software implicated in price-fixing litigation.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 13 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Dazzler Select presents extreme risk: a financially unstable 4-unit system embroiled in multiple fraud and antitrust lawsuits with no disclosed financial performance data, making investment recovery highly unlikely.
Score breakdown · what drove the 85 / 100 rating
- 01HIGHGoing concern status is FALSE — indicates franchisor financial distress or instability
- 02MINOROnly 4 units system-wide with unknown/likely stagnant growth suggests failed franchise model
- 03HIGHMultiple class action lawsuits involving price-fixing, misleading fees, and consumer protection violations indicate systemic fraud or deceptive practices
- 04MINORNo average revenue or net income disclosure (no Item 19) prevents ROI validation and suggests poor franchisee performance
- 05MINORHigh royalty burden of $85/room/month could be unsustainable; combined with $187K-$1.9M investment creates breakeven risk
- 06MINOR15-year term locks franchisees into relationship with legally embattled franchisor with deteriorating financial health
- 07HIGHPrice-fixing litigation involving IDeaS revenue management software suggests franchisor involvement in anti-competitive practices that could trigger additional damages
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
15 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Dazzler Select · FDD (2026) PDF