FranchiseVerdict
Loyalty Business Brokers logo
FV-01525·CAUTIONExcellent81

Loyalty Business Brokers

Formerly known as Hawk's Kids

Real EstateFranchising since 2022Website
Investment
$53K – $89K
45th pct Real Estate
Avg revenue
32nd pct Real Estate
Royalty
10.0%
63rd pct Real Estate
Units
4
7th pct Real Estate
SBA default

Bottom line

  • Total investment $53K – $89K including a $40K franchise fee, 10.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Loyalty Brokers LLC
Parent company
Loyalty Franchising LLC
Incorporated in
Virginia
HQ
780 Lynnhaven Pkwy, Suite 240, Virginia Beach, VA 23452
Auditor
DASH Business Solutions, LLC
Audited financials
Franchisor revenue
$6K
vs $4K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Loyalty Business Brokers unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $53K–$89K
Working capital
$
FDD reports $3K–$5K

Unlevered ROIC · per unit

110%

Above typical band (30–60%)

0%30–60% Yale band80%
ROIC above 100% usually means the revenue figure is a system-wide aggregate or top-cohort number rather than a single-unit average. Verify the "Revenue · per unit" field against the brand's FDD Item 19 detail tables before relying on this output.

Store EBITDA · annual
$83K
EBITDA margin
11.0%
Total invested
$75K
Payback
11 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Loyalty Business Brokers franchisees operate a business brokerage service, helping small-to-mid-market business owners buy, sell, or value companies. Day-to-day activities include client prospecting, deal sourcing, valuation analysis, and managing transaction closures. Franchisees leverage the franchisor's systems, training, and broker network to compete in local markets.

CEO
Michael M. Nicolais
Founded
2021
FDD year
2025
States available
3

Item 7 · what it costs

The Vitals

Total investment
$53K – $89K
All-in to open one unit
Liquid capital
$3K – $5K
Cash you must have on hand
Franchise fee
$40K
Royalty
10.0%
Percentage of monthly Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
12.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
4
Opened
1
Last reporting year
Closed
2
Turnover rate
50.0%
Company-owned
1
Corporate units in the system
% franchised
75%
vs corporate-owned
Net growth (yr3)
-25.0%
Net unit change last year
3-yr CAGR
+0.0%
Compounded over last 3 years
2023
3±0
Franchised units
2024
4
Franchised units
2025
3
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 23 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 23 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Avoid: Collapsing franchise system (75% unit loss in one year) with founder litigation, zero financial transparency, no territory protection, and going concern issues.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINORSystem collapsed 25% YoY (4 units remaining) — severe contraction indicates fundamental business model failure or franchisee dissatisfaction
  2. 02HIGHFounder John Hewitt involved in multiple ongoing litigation cases (tortious interference, breach of fiduciary duty, non-compete violations) creating reputational and operational risk
  3. 03MINORNo average revenue or net income disclosure in FDD — impossible to validate ROI claims or franchisee profitability; major red flag for transparency
  4. 04MINORZero territory protection despite $53,350-$88,500 investment — franchisor can saturate territory and cannibalize franchisee revenue
  5. 05MINOR10-year term with 10% royalty on first $825k revenue (declining to 8% after) creates extended commitment with unclear break-even timeline
  6. 06HIGHGoing concern status indicates parent company financial instability — risk of franchisor bankruptcy and loss of support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes, natural, or political boundaries
Protected territory
No
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
30 hrs
On-the-job training
0 hrs
POS system
QuickBooks On-line
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

28 numbers

Locked
(217) 782-••••
IL
(518) 473-••••
NY
(215) 588-••••
PA

One-time purchase · CSV download · Validation questions included

FDD download

Loyalty Business Brokers · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above