Salty Dawg Pet SalonFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Salty Dawg Pet Salon franchise requires a total initial investment of $195K – $470K, including a $50K franchise fee and an ongoing 8.0% royalty[2]. Per the 2025 FDD, average unit revenue was $591K[2]. Verdict grade: A. Run a live ROI scan →
Data last verified June 21, 2026 · figures per the 2025 FDD issuance
Overview
- Investment
- $195K – $470K
- 19th pct Personal Care…
- Avg gross sales
- $591K
- 18th pct Personal Care…
- Royalty
- 8.0%
- 32nd pct Personal Care…
- Units
- 2
- 6th pct Personal Care…
- SBA default
- N/A
Quick verdict · Personal Care & Beauty · color = vs category peers
Green = >15% above Personal Care & Beauty avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Started franchising in 2024. Newer systems carry more uncertainty but may offer better territories.
10 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $195K – $470K including a $50K franchise fee, 8.0% ongoing royalty.
- Average unit revenue of $591K/year.
- Verdict A (Top Quintile) with a risk score of 43/100.
- Revenue data based on only 1 reporting unit. Treat as directional, not definitive. Ask franchisees directly for current unit economics.
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Purely Pet LLC
- Parent company
- Loyalty, LLC
- Predecessor
- had offered franchises of the same type as being offered under this Disclosure
- Prior franchisor entity
- Incorporated in
- VA
- HQ
- 780 Lynnhaven Parkway, Suite 240, Virginia Beach, Virginia 23452
- Auditor
- DASH Business Solutions, LLC
- Audited financials
- Franchisor revenue
- $0
- Most recent fiscal year
Affiliated brands
- has offered franchises s
- ATAX
- Tectum Franchising
- Loyalty Brokers
- Loyalty Business Services
- The Inspection Boys Franchise USA
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Salty Dawg Pet Salon franchisees operate grooming facilities providing bathing, haircuts, nail trimming, and other aesthetic services for dogs and cats. Day-to-day operations involve managing grooming staff, scheduling client appointments, maintaining facility cleanliness and safety standards, handling customer service, and managing inventory of grooming supplies and products.
- CEO
- Joe Dent
- Headquarters
- VA
- Founded
- 2024
- FDD year
- 2025
- States available
- 2
FDD Item 7 · 2025 filing · 14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Pre-Opening Training Travel and Lodging Expensesnot refundable | $2K | $5K | |
| Real Property - Purchased or Leased | $5K | $19K | |
| Equipment, Fixtures and Furnishingsnot refundable | $65K | $110K | |
| Construction and Remodelingnot refundable | $50K | $195K | |
| Inventory to Begin Operatingnot refundable | $5K | $20K | |
| Utility Deposits and Fees | $500 | $2K | |
| Business and Other Licensesnot refundable | $500 | $2K | |
| Signagenot refundable | $5K | $9K | |
| Legal and Accounting Feesnot refundable | $250 | $10K | |
| Grand Opening Advertisingnot refundable | $5K | $15K | |
| Insurancenot refundable | $2K | $4K | |
| Computer system, tablets, phone system and POSnot refundable | $1K | $3K | |
| Additional Funds (initial 3 months)not refundable | $5K | $28K | |
| Total initial investment | $195K | $470K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$118K
20.0% margin
Unlevered ROIC
34%
EBITDA / total invested capital
Payback
35 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $195K – $470K
- Better than avg vs category
- Liquid capital req'd
- $5K – $28K
- Better than avg vs category
- Franchise fee
- $50K – $50K
- Better than avg vs category
- Royalty
- 8.0%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 10.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $125 |
| Transfer fee | $10K |
| Renewal fee | $10K |
| Total fee load | 10.0% of rev |
Financial Performance
- Avg gross sales
- $591K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Historical
- Sample size
- 1 units
- vs category median 35 · small
- Transparency
- 3 / 5
- vs category median 4 / 5 · below
Compared against 186 Personal Care & Beauty brands
vs Personal Care & Beauty averages
How Salty Dawg Pet Salon Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 2
- Opened
- 2
- Last reporting year
- Closed
- 0
- Turnover rate
- 0.0%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
3-year detail · Item 20
- Opened (3yr)
- 2
- Closed (3yr)
- 0
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 19 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Virginia
States where the franchisor is registered to sell new franchises (FDD registration filings).
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 1 7(a) loan on file; statistical reliability is limited below 10 loans.
- Total loans
- 1
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
A severely underdeveloped franchise system with only 2 units, significant litigation involving the CEO around fraud allegations, zero financial transparency, and no verifiable earnings data—extreme caution warranted.
Litigation (Item 3)
23 case reference(s): 1 pending, 4 settled.
Largest disclosed settlement: $50,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DASH Business Solutions, LLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 43 / 100 rating
- 01MEDExtremely limited unit count (2 units) suggests minimal franchisee demand and system viability concerns
- 02HIGHCEO/Chairman John T. Hewitt involved in 10 legal actions including fraud and securities violations—indicates governance and ethical red flags at corporate level
- 03MEDNo disclosed net income data prevents ROI validation; combined with high investment ($194K-$470K) and 8% royalties, profitability is opaque
- 04MEDMissing Item 19 (Financial Performance Representations) is a major due diligence gap—cannot verify if $590K avg revenue translates to acceptable returns
- 05HIGHGoing Concern status is FALSE, but system growth is stalled with only 2 units and unknown growth trajectory
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Geographic |
| Protected territory | Yes |
| Territory sizeℹ | 125,000 residents |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 15 days |
| Mandatory arbitration | Yes |
| Jury trial waiver | Yes |
| Governing law | Virginia |
| Litigation count | 10 |
View Item 3 litigation summary
23 case reference(s): 1 pending, 4 settled.
Items 10, 11
Training & Operations
- Classroom training
- 16 hrs
- On-the-job training
- 16 hrs
- Training location
- On-site and corporate
- Franchisor financing
- Offered
- Item 10
- POS system
- Designated third-party vendor
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Designated third-party vendor
Item 20 · call current owners
Franchisee Contacts
20 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Salty Dawg Pet Salon · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Salty Dawg Pet Salon franchise?
The total investment to open a Salty Dawg Pet Salon franchise ranges from $195K – $470K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Salty Dawg Pet Salon franchise owners earn?
According to Item 19 of the Salty Dawg Pet Salon FDD, the average gross sales per unit is $591K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Salty Dawg Pet Salon's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Salty Dawg Pet Salon (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Salty Dawg Pet Salon franchise locations are there?
As of their most recent FDD filing, Salty Dawg Pet Salon has 2 total units in the United States, including 2 franchised units and 0 company-owned units. 2 new units were opened in the latest reporting year.
Is Salty Dawg Pet Salon a good franchise to buy?
FranchiseVerdict rates Salty Dawg Pet Salon as a A-grade franchise with a risk score of 43 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.