360 Tour Designs Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
360 Tour Designs is a real estate media franchise providing property photography, virtual tours, and floor plans for agents. Franchisees run local operations, scheduling shoots and delivering listing media.
FranchiseVerdict summary · 2026
A 360 Tour Designs franchise requires a total initial investment of $66K – $77K, including a $35K franchise fee and an ongoing 8.0% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: D (Below average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $66K – $77K
- 50th pct Real Estate
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- 8.0%
- 48th pct Real Estate
- Units
- 15
- 19th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $66K – $77K including a $35K franchise fee, 8.0% ongoing royalty.
- RETURNSThe figure shown was the single-territory sub-cohort only — four of the nine franchisees disclosed (printed p.36). The other rows report $149,133 for two territories, $299,118 for three and $818,754 for four. No all-franchisee average is printed.
- RISKVerdict D (Below average), verdict score 34/100 (higher is better).
- FLAG4 units terminated last reporting year (26.7% of the system). Ask existing franchisees why.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- 360 Tour Designs Franchising, LLC
- Parent company
- 360 Tour Designs Holding, LLC
- Predecessor
- None
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Greg Drake
- CEO experience
- 29 yrs
- Years in role or industry
- Founder active
- Yes
- Original founder still leading the business
- Incorporated in
- Pennsylvania
- HQ
- 355 North 21st Street, Suite 105, Camp Hill, Pennsylvania, 17011
- Auditor
- DA Advisory Group PLLC
- Audited financials
- Franchisor revenue
- $284K
- vs $131K prior year
Overview
About
- CEO
- Greg Drake
- Headquarters
- Pennsylvania
- Founded
- 2018
- FDD year
- 2025
- States available
- 5
Can you afford it, and what does the money buy?
Entry cost runs 66% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown14 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $35K | $35K | |
| Initial Training Travel Expensesnot refundable | $500 | $2K | |
| Initial Marketing Materialsnot refundable | $3K | $3K | |
| Initial Social Media Management Feenot refundable | $2K | $2K | |
| Photography Equipmentnot refundable | $23K | $23K | |
| Office Furniture, Fixtures, Equipment and Supplies | $0 | $900 | |
| Licenses and Permits | $200 | $500 | |
| Vehicle | $0 | $1K | |
| Membership/Association Dues | $250 | $1K | |
| Professional Fees | $2K | $3K | |
| Insurance | $375 | $1K | |
| Operating Expenses / Additional Funds (3 months) | $2K | $7K | |
| Development Fee (Area Development Agreement - 3+ outlets)not refundable | $69K | $69K | |
| Cost of first Franchised Business (Area Development Agreement) | $32K | $43K | |
| Total initial investment | $167K | $189K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $66K – $77K
- Middle of category vs category
- Liquid capital req'd
- $2K – $7K
- Top 40% of category vs category
- Franchise fee
- $35K – $35K
- Middle of category vs category
- Royalty
- 8.0%
- percentage · typical 6–8%
- Ad fund
- Brand Development Fund Contribution of $100 per month, su…
- Total fee load
- 8.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Transfer fee | $75 |
| Renewal fee | $3K |
| Total fee load | 8.0% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
360 Tour Designs did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one 360 Tour Designs unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
118%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
The figure shown was the single-territory sub-cohort only — four of the nine franchisees disclosed (printed p.36). The other rows report $149,133 for two territories, $299,118 for three and $818,754 for four. No all-franchisee average is printed.
Reported for a subset of outlets rather than the whole system
- Item 19 type
- gross revenue
- Sample size
- 9
- vs category median 64 · small
- Range (low → high)
- $18K→$819K
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.0% (near the Real Estate average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System contracting at -20.0% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How 360 Tour Designs Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 15
- Opened
- 1
- Last reporting year
- Closed
- 4
- Terminated
- 4
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 33.3%
- Company-owned
- 3
- Corporate units in the system
- % franchised
- 80%
- vs corporate-owned
- Net growth (3-yr)
- -20.0%
- Net unit change over 3 years
- 3-yr CAGR
- -20.0%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 1
- Closed (3yr)
- 0
- Terminated (3yr)
- 4
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 3
- Franchisor's next-year forecast
- Transfer rate
- 5.3%
- Owners selling to other franchisees
- Termination rate
- 21.1%
- Franchisor-initiated terminations
- Ceased ops
- 21.1%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 4 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Contracting franchise system with regulatory history, undisclosed profitability data, and unclear unit economics creates elevated investment risk.
Litigation (Item 3)
Two regulatory consent/settlement orders, both against affiliate 360 Tour Designs & Marketing, LLC: (1) Washington DFI Securities Division Consent Order No. S-19-2680-19-CO01 (Aug 9, 2019) for selling franchises while not effectively registered; (2) Virginia State Corporation Commission Settlement Order Case No. SEC-2019-00043 (Nov 7, 2019) for the same, with $5,000 monetary relief plus $1,000 investigative costs and rescission offer.
Largest disclosed settlement: $6,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · DA Advisory Group PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 34 / 100 verdict
- 01MEDUnit count declined 20% YoY (19 units), indicating system contraction and potential franchisee dissatisfaction
- 02MEDNet income not disclosed in Item 19 — unable to validate profitability claims or ROI on $66-77K investment
- 03MINORTwo regulatory settlements (WA & VA, 2019) for selling franchises without proper registration — suggests compliance/disclosure issues
- 04MINORRoyalty structure (8% of gross) on average revenue of $201,655 yields ~$16,132 annual royalties with unknown net margins
- 05MEDHigh initial investment ($34,500 franchise fee + $66-77K total) relative to disclosed average revenue raises ROI concerns
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 250,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 50 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 5 days |
| Mandatory arbitration | No |
| Arbitration location | Pennsylvania |
| Jury trial waiver | Yes |
| Governing law | Pennsylvania |
| Litigation count | 2 |
View Item 3 litigation summary
Two regulatory consent/settlement orders, both against affiliate 360 Tour Designs & Marketing, LLC: (1) Washington DFI Securities Division Consent Order No. S-19-2680-19-CO01 (Aug 9, 2019) for selling franchises while not effectively registered; (2) Virginia State Corporation Commission Settlement Order Case No. SEC-2019-00043 (Nov 7, 2019) for the same, with $5,000 monetary relief plus $1,000 investigative costs and rescission offer.
Items 10, 11
Training & Operations
- Classroom training
- 12 hrs
- On-the-job training
- 5 hrs
- Training location
- Mechanicsburg / Camp Hill, Pennsylvania
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Franchisor financing
- Not offered
- Item 10
- POS system
- Proprietary Software
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Proprietary Software
Item 20 · call current owners
Franchisee Contacts
14 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
360 Tour Designs · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a 360 Tour Designs franchise?
The total investment to open a 360 Tour Designs franchise ranges from $66K – $77K, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do 360 Tour Designs franchise owners earn?
360 Tour Designs does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the 360 Tour Designs FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the 360 Tour Designs FDD and qualifies whose outlets they describe.
What is 360 Tour Designs's franchise failure rate?
SBA 7(a) loan charge-off data is not available for 360 Tour Designs (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many 360 Tour Designs franchise locations are there?
As of their most recent FDD filing, 360 Tour Designs has 15 total units in the United States, including 12 franchised units and 3 company-owned units. 1 new units were opened in the latest reporting year.
Is 360 Tour Designs a good franchise to buy?
FranchiseVerdict rates 360 Tour Designs as a D-grade franchise with a verdict score of 34 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.