Grasons Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Grasons is an estate sale and liquidation franchise that manages full-service estate and downsizing sales. Franchisees run local operations, staging and pricing household contents, marketing sales, and running the selling events.
FranchiseVerdict summary · 2026
A GRASONS franchise requires a total initial investment of $72K – $119K, including a $50K franchise fee and an ongoing 6.5% royalty[2]. The 2025 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2025 FDD issuance
Overview
- Investment
- $72K – $119K
- 54th pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 6.5%
- 40th pct Real Estate
- Units
- 61
- 41st pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $72K – $119K including a $50K franchise fee, 6.5% ongoing royalty.
- RETURNSFranchisor B & P Burke, LLC total revenue for fiscal year ended December 31, 2024 was $1,141,372 (disclosed in Item 8); $44,800 (3.9%) derived from franchisee purchases/leases from designated suppliers. Item 21 audited financials are for parent EHC Holding Company, LLC and appear only as image-only Exhibit E placeholder pages in the OCR text (no balance-sheet figures extractable).
- RISKVerdict A (Strongest tier), verdict score 85/100 (higher is better).
- GROWTHSystem growing at 96.8% CAGR over 3 years with 61 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- B & P Burke, LLC
- Parent company
- Evive Brands, LLC
- Ultimate parent
- EHC Holding Company, LLC
- Predecessor
- in the sense
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Ryan Parsons
- CEO experience
- 9 yrs
- Years in role or industry
- Incorporated in
- CA
- HQ
- 8100 E. Indian School Road, Suite 201, Scottsdale, Arizona 85251
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $1.1M
- vs $25.7M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Overview
About
- CEO
- Ryan Parsons
- Headquarters
- AZ
- Founded
- 2014
- FDD year
- 2025
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 55% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Digital Marketing Feenot refundable | $8K | $8K | |
| Initial Training Expenses | $2K | $4K | |
| Technology Systems | $450 | $6K | |
| Vehicle (lease or finance payments) | $0 | $3K | |
| Office Expense & Supplies | $950 | $1K | |
| Dues & Subscriptions | $1K | $3K | |
| Business Licenses & Permits | $500 | $2K | |
| Surety Bond | $500 | $750 | |
| Preopening Advertising | $750 | $2K | |
| Professional Fees | $0 | $8K | |
| Insurance (3 months) | $500 | $3K | |
| Additional Funds (3 months) | $8K | $30K | |
| Total initial investment | $72K | $119K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $72K – $119K
- Middle of category vs category
- Liquid capital req'd
- $8K – $30K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Bottom third — review vs category
- Royalty
- 6.5%
- Percentage of gross sales · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $250 |
| Training fee | $2K |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Inventory (initial) | $20K – $40K |
| Total fee load | 8.5% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
GRASONS did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one GRASONS unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
95%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Franchisor B & P Burke, LLC total revenue for fiscal year ended December 31, 2024 was $1,141,372 (disclosed in Item 8); $44,800 (3.9%) derived from franchisee purchases/leases from designated suppliers. Item 21 audited financials are for parent EHC Holding Company, LLC and appear only as image-only Exhibit E placeholder pages in the OCR text (no balance-sheet figures extractable).
- Item 19 type
- gross sales
- Sample size
- 43
- vs category median 64
- Range (low → high)
- $2K→$1.1M
- Cohort dispersion (min → max)
- Quartile band
- $32K→$631K
- Bottom 25% → top 25%
- Transparency tier
- revenue_only
- Categorical assessment of disclosure depth
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 3 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 8.5% (near the Real Estate average).
Disclosure
Item 19 reports outlet revenue, but not in a form that yields a per-outlet average we can compare across brands.
Operator retention
System expanding at 96.8% CAGR over 3 years across 61 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How Grasons Compares
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 61
- Opened
- 17
- Last reporting year
- Closed
- 3
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +96.8%
- Net unit change over 3 years
- 3-yr CAGR
- +96.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 17
- Closed (3yr)
- 3
- Terminated (3yr)
- 3
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 20
- Franchisor's next-year forecast
- Termination rate
- 3.3%
- Franchisor-initiated terminations
- Ceased ops
- 16.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Maryland
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 4 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 4
- Loan volume
- $520K
- Median loan
- $130K
- average
- Charge-off rate
- N/A
- limited sample (4 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with meaningful compliance history and opaque profitability metrics creates moderate-to-high risk despite strong top-line revenue averages.
Litigation (Item 3)
One currently effective Settlement Order against affiliate Brothers Parsons Franchising LLC (successor to The Brothers Franchising, Corp.) with the Commonwealth of Virginia relating to unregistered sale of a franchise territory in 2016; required $2,000 penalty plus $500 investigation costs.
Largest disclosed settlement: $2,000
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 85 / 100 verdict
- 01HIGH2016 litigation settlement for unregistered territory sales indicates regulatory compliance issues and potential for territory disputes
- 02MINORHigh minimum royalty floor ($500-$1,000/mo = $6,000-$12,000 annually) creates negative cash flow risk for underperforming locations
- 03MINORRapid unit growth (30.4% YoY) with only 60 total units suggests early-stage franchise system with unproven sustainability
- 04MINORVague affiliate liability — unclear if corporate oversight prevents future violations like 2016 Virginia case
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 400,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Arbitration location | Maricopa County, Arizona |
| Jury trial waiver | No |
| Governing law | AZ |
| Litigation count | 1 |
View Item 3 litigation summary
One currently effective Settlement Order against affiliate Brothers Parsons Franchising LLC (successor to The Brothers Franchising, Corp.) with the Commonwealth of Virginia relating to unregistered sale of a franchise territory in 2016; required $2,000 penalty plus $500 investigation costs.
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 16 hrs
- Training location
- Huntington Beach, CA (corporate office) + virtual pre-training
- Ongoing training
- Optional
- Time to open
- 2 mo
- From signing to launch
- Site selection
- N/A - home-based business
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
55 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
GRASONS · FDD (2025) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a GRASONS franchise?
The total investment to open a GRASONS franchise ranges from $72K – $119K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do GRASONS franchise owners earn?
GRASONS does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the GRASONS FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the GRASONS FDD and qualifies whose outlets they describe.
What is GRASONS's franchise failure rate?
SBA 7(a) loan charge-off data is not available for GRASONS (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many GRASONS franchise locations are there?
As of their most recent FDD filing, GRASONS has 61 total units in the United States, including 61 franchised units and 0 company-owned units. 17 new units were opened in the latest reporting year.
Is GRASONS a good franchise to buy?
FranchiseVerdict rates GRASONS as a A-grade franchise with a verdict score of 85 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.