Grasons Franchise Cost, Revenue & Review 2026
- Investment
- $72K – $119K
- Disclosed sales
- $246K
- gross sales, not profit
- SBA charge-off
- Under 10 loans (4)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Grasons is an estate sale and liquidation franchise that manages full-service estate and downsizing sales. Franchisees run local operations, staging and pricing household contents, marketing sales, and running the selling events.
FranchiseVerdict summary · 2026
A GRASONS franchise requires a total initial investment of $72K – $119K, including a $50K franchise fee and an ongoing 6.5% royalty[2]. Per the 2025 FDD, average revenue per territory was $246K. This franchisor reports Item 19 per territory rather than per outlet, so the figure is not comparable with per-outlet averages[2]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $72K – $119K
- 56th pct Real Estate
- Avg gross sales
- $246K
- Per territory, not per outlet
- Royalty
- 6.5%
- 46th pct Real Estate
- Units
- 61
- 40th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $72K – $119K including a $50K franchise fee, 6.5% ongoing royalty.
- RETURNSAverage revenue per territory of $246K/year. Averaged per territory, not per outlet - not comparable with per-outlet figures.
- RISKVerdict A (Strongest tier), verdict score 83/100 (higher is better).
- GROWTHPositive: net +15 franchised outlets in the latest year (17 opened, 3 closed); 6 signed but not yet open (Item 20).
- GROWTHSystem growing at 96.8% CAGR over 3 years with 61 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- B & P Burke, LLC
- Parent company
- Evive Brands, LLC
- Ultimate parent
- EHC Holding Company, LLC
- Predecessor
- in the sense
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- Ryan Parsons
- CEO experience
- 9 yrs
- Years in role or industry
- Incorporated in
- CA
- HQ
- 8100 E. Indian School Road, Suite 201, Scottsdale, Arizona 85251
- Auditor
- Plante & Moran, PLLC
- Audited financials
- Franchisor revenue
- $1.1M
- vs $25.7M prior year
- Management churn noted
- Frequent turnover
- Item 2 disclosed frequent executive changes
Same owner · FDD Item 1
4 other brands on this site name EHC Holding Company, LLC as parent or ultimate parent in their own FDD.
Grouped by the owner's name as each filing prints it (this page: the 2025 FDD). Spelling variants of the same group may be listed apart; a brand is never grouped with an owner its filing does not name.
Overview
About
- CEO
- Ryan Parsons
- Headquarters
- AZ
- Founded
- 2014
- FDD year
- 2025
- States available
- 16
Can you afford it, and what does the money buy?
Entry cost runs 28% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown13 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Franchise Feenot refundable | $50K | $50K | |
| Digital Marketing Feenot refundable | $8K | $8K | |
| Initial Training Expenses | $2K | $4K | |
| Technology Systems | $450 | $6K | |
| Vehicle (lease or finance payments) | $0 | $3K | |
| Office Expense & Supplies | $950 | $1K | |
| Dues & Subscriptions | $1K | $3K | |
| Business Licenses & Permits | $500 | $2K | |
| Surety Bond | $500 | $750 | |
| Preopening Advertising | $750 | $2K | |
| Professional Fees | $0 | $8K | |
| Insurance (3 months) | $500 | $3K | |
| Additional Funds (3 months) | $8K | $30K | |
| Total initial investment | $72K | $119K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $72K – $119K
- Middle of category vs category
- Liquid capital req'd
- $8K – $30K
- Top 40% of category vs category
- Franchise fee
- $50K – $50K
- Bottom third — review vs category
- Royalty
- 6.5%
- Set by a formula · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 8.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $250 |
| Training fee | $2K |
| Transfer fee | $15K |
| Renewal fee | $10K |
| Inventory (initial) | $20K – $40K |
| Total fee load | 8.5% of rev |
What do units actually make?
Average unit sales run 36% below the real estate norm.
Averaged per territory, not per outlet - not comparable with per-outlet figures
Source: FDD 2025 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for GRASONS until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$114K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one GRASONS unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Averaged per territory, not per outlet - not comparable with per-outlet figures
- Avg gross sales
- $246K
- Per territory, per year — not per outlet
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- gross sales
- Sample size
- 43 territories
- vs category median 53
- Range (low → high)
- $2K→$1.1MCited, not corroborated — printed on page 37 of the 2025 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Quartile band
- $32K→$631K
- Bottom 25% → top 25%, per territory
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 3 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
The average territory generates $246K/year in gross sales.
Fee burden
Total ongoing fee load of 8.5% (near the Real Estate median).
Disclosure
Transparency score 3/10 — moderate disclosure depth. Average and range data are available but detailed cohort breakdowns may be limited.
Operator retention
System expanding at 96.8% CAGR over 3 years across 61 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate medians
How Grasons Compares
Per territory, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Real Estate brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 61
- Opened
- 17
- Last reporting year
- Closed
- 3
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +96.8%
- Net unit change over 3 years
- 3-yr CAGR
- +96.8%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 3
- Not renewed
- 0
- Transferred
- 0
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 6
- 0.10 per open outlet · Item 20 Table 5
- Projected new
- 16
- Franchisor's next-year forecast
- Termination rate
- 3.3%
- Franchisor-initiated terminations
- Ceased ops
- 16.4%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 20 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Available to sell in · Item 12
- Maryland
- Michigan
States where the franchisor is registered to sell new franchises (FDD registration filings).
Where the owners are · Item 20 owner list
55 current owners across 20 states.
- CA 22
- AZ 7
- IL 3
- NY 3
- CO 2
- FL 2
- GA 2
- TX 2
- IN 1
- KS 1
- MI 1
- NC 1
- +8 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 4 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 4
- Loan volume
- $520K
- Median loan
- $130K
- average
- Charge-off rate
- Under 10 loans (4)
- Insufficient SBA coverage: 4 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (4)
- 5-yr charge-off
- Under 10 loans (4)
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Early-stage franchise with meaningful compliance history and opaque profitability metrics creates moderate-to-high risk despite strong top-line revenue averages.
Why this reads harsher than the A grade: the grade weighs financial health, unit economics, unit growth, scale, legal, and transparency across the whole filing, while this summary lists individual flags without that weighting. The flags are worth checking with current owners; neither is investment advice.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
One currently effective Settlement Order against affiliate Brothers Parsons Franchising LLC (successor to The Brothers Franchising, Corp.) with the Commonwealth of Virginia relating to unregistered sale of a franchise territory in 2016; required $2,000 penalty plus $500 investigation costs.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Plante & Moran, PLLC
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Franchisor B & P Burke, LLC total revenue for fiscal year ended December 31, 2024 was $1,141,372 (disclosed in Item 8); $44,800 (3.9%) derived from franchisee purchases/leases from designated suppliers. Item 21 audited financials are for parent EHC Holding Company, LLC and appear only as image-only Exhibit E placeholder pages in the OCR text (no balance-sheet figures extractable).
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 83 / 100 verdict
- 01HIGH2016 litigation settlement for unregistered territory sales indicates regulatory compliance issues and potential for territory disputes
- 02MINORHigh minimum royalty floor ($500-$1,000/mo = $6,000-$12,000 annually) creates negative cash flow risk for underperforming locations
- 03MINORRapid unit growth (30.4% YoY) with only 60 total units suggests early-stage franchise system with unproven sustainability
- 04MINORVague affiliate liability — unclear if corporate oversight prevents future violations like 2016 Virginia case
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 8.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 5 years |
| Allowed renewalsℹ | 2 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 400,000 |
| Online sales rightsℹ | Granted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Arbitration location | Maricopa County, Arizona |
| Jury trial waiver | No |
| Governing law | AZ |
| Litigation count | 1 |
View Item 3 litigation summary
One currently effective Settlement Order against affiliate Brothers Parsons Franchising LLC (successor to The Brothers Franchising, Corp.) with the Commonwealth of Virginia relating to unregistered sale of a franchise territory in 2016; required $2,000 penalty plus $500 investigation costs.
Items 10, 11
Training & Operations
- Classroom training
- 24 hrs
- On-the-job training
- 16 hrs
- Training location
- Huntington Beach, CA (corporate office) + virtual pre-training
- Ongoing training
- Optional
- Time to open
- 2 mo
- From signing to launch
- Site selection
- N/A - home-based business
- Franchisor financing
- Not offered
- Item 10
- POS system
- Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Square
Item 20 · call current owners
Franchisee Contacts
55 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a GRASONS franchise?
The total investment to open a GRASONS franchise ranges from $72K – $119K, with an initial franchise fee of $50K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do GRASONS franchise owners earn?
According to Item 19 of the GRASONS FDD, the average gross sales per unit is $246K. Important context: Averaged per territory, not per outlet - not comparable with per-outlet figures. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns GRASONS?
GRASONS is franchised by B & P Burke, LLC. Its parent company is Evive Brands, LLC. The ultimate parent named in the FDD is EHC Holding Company, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the GRASONS FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the GRASONS FDD and qualifies whose outlets they describe.
What is GRASONS's franchise failure rate?
SBA 7(a) loan charge-off data is not available for GRASONS (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many GRASONS franchise locations are there?
As of their most recent FDD filing, GRASONS has 61 total units in the United States, including 61 franchised units and 0 company-owned units. 17 new units were opened in the latest reporting year.
Is GRASONS a good franchise to buy?
FranchiseVerdict rates GRASONS as a A-grade franchise with a verdict score of 83 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.