FranchiseVerdict
Hike Doggie logo
FV-01195·CAUTIONExcellent86

Hike Doggie

Personal Services - Pet CareFranchising since 2025Website
Investment
$89K – $205K
30th pct Pet Care
Avg revenue
62nd pct Pet Care
Royalty
8.0%
58th pct Pet Care
Units
2
18th pct Pet Care
SBA default

Bottom line

  • Total investment $89K – $205K including a $45K franchise fee, 8.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 72/100.
  • No Item 19 financial performance representation. Without franchisor-disclosed revenue data, you'll need to gather unit economics directly from existing franchisees.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Happie Doggie, LLC
Parent company
Loyalty, LLC and Hike Doggie Franchising, LLC
Incorporated in
Delaware
HQ
780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452
Auditor
Kezos & Dunlavy
Audited financials

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Hike Doggie unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: automotive
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $89K–$205K
Working capital
$
FDD reports $10K–$25K

Unlevered ROIC · per unit

68%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$113K
EBITDA margin
15.0%
Total invested
$165K
Payback
18 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Hike Doggie franchisees operate dog walking, pet sitting, and/or dog daycare services in protected territories. Day-to-day operations likely involve scheduling client walks, managing staff, maintaining customer relationships, and handling pet care logistics. The exact service mix and operational model are unclear given the nascent unit count.

CEO
Cory Hughes
Founded
2025
FDD year
2025
States available
1

Item 7 · what it costs

The Vitals

Total investment
$89K – $205K
All-in to open one unit
Liquid capital
$10K – $25K
Cash you must have on hand
Franchise fee
$45K
Royalty
8.0%
Gross Revenues · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
10.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
1
Last reporting year
Closed
0
Turnover rate
0.0%
Company-owned
1
Corporate units in the system
% franchised
50%
vs corporate-owned
Multi-unit owners
1.0%
2023
1+1
Franchised units
2024
0
Franchised units
2025
0
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 19 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 19 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

72
Risk · 0-100
CAUTION72 / 100

Hike Doggie is a pre-revenue or micro-system franchise with a legally troubled founder, zero financial transparency, going concern issues, and insufficient operating units to validate the business model.

Score breakdown · what drove the 72 / 100 rating

  1. 01MINOROnly 2 operating units with unknown growth trajectory suggests system is pre-revenue or contracting
  2. 02MEDNo Item 19 (average revenue/net income) disclosed—cannot validate unit economics or ROI potential
  3. 03HIGHLitigation history involving founder John Hewitt and Liberty Tax Service includes fraud, breach of fiduciary duty, and non-compete violations, raising integrity concerns
  4. 04HIGHGoing Concern = False indicates potential solvency or operational viability concerns flagged in FDD
  5. 05MINORHigh franchise fee ($45,000) relative to minimal system size creates disproportionate risk with unproven model
  6. 06MED8% royalty on undisclosed revenues means ongoing cost burden without transparent profitability benchmarks

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Zip codes, natural, or political boundaries
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
8
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
40 hrs
On-the-job training
25 hrs
POS system
Time to Pet
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

21 numbers

Locked
(402) 471-••••
NE
(808) 586-••••
HI
(801) 530-••••
UT

One-time purchase · CSV download · Validation questions included

FDD download

Hike Doggie · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above