FranchiseVerdict
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Ledgers

Business Services - Tax & FinancialFranchising since 2020Website
Investment
$48K – $90K
41st pct Tax & Financi…
Avg revenue
47th pct Tax & Financi…
Royalty
10.0%
9th pct Tax & Financi…
Units
2
15th pct Tax & Financi…
SBA default

Bottom line

  • Total investment $48K – $90K including a $35K franchise fee, 10.0% ongoing royalty.
  • No Item 19 financial performance data disclosed — the franchisor chose not to publish revenue figures.
  • Rated CAUTION with a risk score of 75/100.
  • Auditor disclosed a going-concern note — flagged doubt about the franchisor's ability to continue operations. Verify against the latest FDD.

Item 1 · who you're contracting with

The Franchisor

Legal entity
Loyalty Business Services LLC
Parent company
Loyalty, LLC
Incorporated in
Virginia
HQ
780 Lynnhaven Parkway, Suite 240, Virginia Beach, VA 23452
Auditor
Bernard Robinson & Company, L.L.P.
Audited financials
Franchisor revenue
$193K
vs $93K prior year
⚠ Going-concern note
Disclosed in FDD 2025
Auditor flagged doubt about continued operations. Verify against the latest FDD before deciding.

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Ledgers unit return on the cash you put in?

Revenue · per unit, per year
$
Item 19 not disclosed — typing your own estimate
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $48K–$90K
Working capital
$
FDD reports $5K–$15K

Unlevered ROIC · per unit

95%

Above typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$75K
EBITDA margin
10.0%
Total invested
$79K
Payback
13 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Overview

About

Ledgers franchisees operate tax preparation and accounting service centers, serving individual and small business clients with tax filing, bookkeeping, and financial advisory services. Day-to-day operations involve client intake, tax return preparation, financial statement compilation, and compliance advisory. The model relies on seasonal tax season demand and year-round accounting service revenue.

CEO
Mary Jane DeJaager
Founded
2019
FDD year
2025
States available
2

Item 7 · what it costs

The Vitals

Total investment
$48K – $90K
All-in to open one unit
Liquid capital
$5K – $15K
Cash you must have on hand
Franchise fee
$35K
Royalty
10.0%
Percentage of Gross Revenues · typical 6–8%
Ad fund
3.0%
typical 3–5%
Total fee load
13.0%
vs 9–13% typical

Item 19

Financial Performance

This franchisor did not disclose financial performance representations in Item 19, or our extractor could not parse them.

Item 20 · unit dynamics

The Growth Chart

Total units
2
Opened
1
Last reporting year
Closed
3
Turnover rate
150.0%
Company-owned
0
Corporate units in the system
% franchised
100%
vs corporate-owned
Multi-unit owners
1.0%
Net growth (yr3)
-50.0%
Net unit change last year
3-yr CAGR
-75.0%
Compounded over last 3 years
2023
2-2
Franchised units
2024
4
Franchised units
2025
8
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 10 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 10 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

No SBA loan data available for this brand.

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

75
Risk · 0-100
CAUTION75 / 100

Ledgers presents high risk due to catastrophic unit decline, pending fraud litigation, undisclosed financial performance, and going concern status—this franchise system appears to be collapsing with serious governance issues.

Score breakdown · what drove the 75 / 100 rating

  1. 01MED50% unit decline year-over-year indicates systemic franchise failure and severe market contraction
  2. 02HIGHPending litigation alleging fraud and breach of contract raises serious governance and trustworthiness concerns
  3. 03MEDNo disclosed average revenue or net income prevents assessment of franchisee profitability and ROI
  4. 04HIGHJohn Hewitt litigation history and Liberty Tax connection suggest pattern of legal and operational problems
  5. 05HIGHGoing concern status indicates potential insolvency and franchisor sustainability risk
  6. 06MEDHigh 10% royalty rate on undisclosed revenues creates opacity and cash flow risk for franchisees

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Geographic region defined by zip codes, natural, or political boundaries
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Granted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
10
Right of first refusal
No
Franchisor can buy back on resale
Mandatory arbitration
Yes
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Virginia

Item 11

Training & Operations

Classroom training
18 hrs
On-the-job training
0 hrs
POS system
Loyalty Accounting System (Intuit), Dext, Financial Cents, Loyalty Tax (Crosslink)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

11 numbers

Locked
(833) 920-••••
The franchisor is Loyalty Business Services LLC located at
VA
(410) 576-••••
MD
(401) 462-••••
RI

One-time purchase · CSV download · Validation questions included

FDD download

Ledgers · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above