Hommati Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Hommati is a real-estate-services franchise providing 3D virtual tours, aerial photography, and digital marketing for real-estate listings. Franchisees run a media-services business serving agents in a territory, capturing and producing property content.
FranchiseVerdict summary · 2026
A Hommati franchise requires a total initial investment of $64K – $74K, including a $20K – $45K franchise fee and an ongoing 8.0% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: C (Average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $64K – $74K
- 45th pct Real Estate
- Avg gross sales
- N/A
- Outlet subset
- Royalty
- 8.0%
- 48th pct Real Estate
- Units
- 117
- 54th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $64K – $74K including a $45K franchise fee, 8.0% ongoing royalty.
- RETURNSTotal Revenue for FY ended Nov 30, 2025 comprises Franchise fees $173,600 and Royalties $1,092,945. Company reported a net loss of $653,344. Ohio S Corporation.
- RISKVerdict C (Average), verdict score 45/100 (higher is better).
- DECLINESystem contracting at -15.6% CAGR over 3 years. Investigate whether closures are franchisor-driven (consolidation) or franchisee-driven (economics).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Hommati Franchise Network, Inc.
- CEO title
- President, CEO, Founder, and Director
- Jerry L. Clum, Jr.
- Incorporated in
- OH
- HQ
- 6264 South Sunbury Road, Suite 100, Westerville, OH 43081
- Auditor
- Brady Ware & Schoenfeld
- Audited financials
- Franchisor revenue
- $1.3M
- vs $1.7M prior year
Overview
About
- CEO
- Jerry L. Clum, Jr.
- Headquarters
- OH
- Founded
- 2017
- FDD year
- 2026
- States available
- 33
Can you afford it, and what does the money buy?
Entry cost runs 68% below the typical real estate franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $45K | $45K |
| Working capital (3–6 mo) | $3K | $5K |
| Equipment, build-out, other | $17K | $24K |
| Total initial investment | $64K | $74K |
Source: Hommati 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $64K – $74K
- Middle of category vs category
- Liquid capital req'd
- $3K – $5K
- Top 40% of category vs category
- Franchise fee
- $20K – $45K
- Middle of category vs category
- Royalty
- 8.0%
- tiered · typical 6–8%
- Ad fund
- 4.0%
- typical 3–5%
- Total fee load
- 12.0%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 8.0% of gross sales |
| Marketing / ad fund | 4.0% of gross sales |
| Technology fee | $195 |
| Transfer fee | $5K |
| Renewal fee | $2K |
| Total fee load | 12.0% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Hommati did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Hommati unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
113%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Total Revenue for FY ended Nov 30, 2025 comprises Franchise fees $173,600 and Royalties $1,092,945. Company reported a net loss of $653,344. Ohio S Corporation.
Reported for a subset of outlets rather than the whole system
- Item 19 type
- gross revenue and gross profit
- Sample size
- 60 franchisees
- vs category median 64
- Range (low → high)
- $34K→$778K
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 7 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 12.0% — above the Real Estate average of 9.1%.
Disclosure
Item 19 reports gross revenue and gross profit rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System contracting at -15.6% CAGR over 3 years. Investigate whether closures are franchisor-driven consolidation or franchisee exits.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How Hommati Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 117
- Opened
- 4
- Last reporting year
- Closed
- 20
- Turnover rate
- 18.5%
- Company-owned
- 9
- Corporate units in the system
- % franchised
- 92%
- vs corporate-owned
- Net growth (3-yr)
- -15.6%
- Net unit change over 3 years
- 3-yr CAGR
- -15.6%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 4
- Closed (3yr)
- 0
- Terminated (3yr)
- 6
- Non-renewed (3yr)
- 14
- Transfers (3yr)
- 0
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 31 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
A system losing more than 10% of its units year-over-year is a red flag. Check whether closures are concentrated in specific regions.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 5 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 5
- Loan volume
- $351K
- Median loan
- $51K
- 50th percentile
- Charge-off rate
- N/A
- limited sample (5 loans) — rate not shown below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Hommati presents a cautionary profile due to contracting franchisee base, tiered royalty structure penalizing low-volume operators, and potential financial reporting concerns given the gap between low initial investment and reported profitability.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Brady Ware & Schoenfeld
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
Score breakdown · what drove the 45 / 100 verdict
- 01MEDUnit count declined 12.9% YoY (117 units), indicating system contraction and potential market saturation or franchisee dissatisfaction
- 02MEDNo litigation disclosed but significant unit attrition warrants investigation into dispute resolution and franchisee disputes outside formal litigation
- 03HIGHGoing Concern status is positive but paired with shrinking unit base suggests underlying business model stress
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 12.0% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 2 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 200,000 |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 1 year |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | Yes |
| Arbitration location | Franklin County, Ohio |
| Jury trial waiver | No |
| Governing law | OH |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 39 hrs
- On-the-job training
- 0 hrs
- Training location
- Westerville, OH
- Ongoing training
- Required
- Time to open
- 1 mo
- From signing to launch
- Site selection
- franchisee
- Franchisor financing
- Not offered
- Item 10
- POS system
- Franchise Dashboard
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Franchise Dashboard
Item 20 · call current owners
Franchisee Contacts
99 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Hommati · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Hommati franchise?
The total investment to open a Hommati franchise ranges from $64K – $74K, with an initial franchise fee of $45K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Hommati franchise owners earn?
Hommati does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Hommati FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Hommati FDD and qualifies whose outlets they describe.
What is Hommati's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Hommati (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Hommati franchise locations are there?
As of their most recent FDD filing, Hommati has 117 total units in the United States, including 108 franchised units and 9 company-owned units. 4 new units were opened in the latest reporting year.
Is Hommati a good franchise to buy?
FranchiseVerdict rates Hommati as a C-grade franchise with a verdict score of 45 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.