Blue Moon Estate Sales Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Blue Moon Estate Sales is a franchise that runs estate and liquidation sales, helping families sell household belongings during downsizing or after a death. Franchisees run a service business staging, pricing, and hosting on-site sales in a territory.
FranchiseVerdict summary · 2026
A Blue Moon Estate Sales franchise requires a total initial investment of $90K – $113K, including a $57K franchise fee and an ongoing 5.5% royalty[2]. The 2026 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 10.0% charge-off rate across 10 loans[1]. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2026 FDD issuance
Overview
- Investment
- $90K – $113K
- 63rd pct Real Estate
- Avg gross sales
- N/A
- Royalty
- 5.5%
- 19th pct Real Estate
- Units
- 136
- 59th pct Real Estate
- SBA charge-off
- 10.0%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $90K – $113K including a $57K franchise fee, 5.5% ongoing royalty.
- RETURNSFinancial statements are consolidated for CFC Holding Company, LLC and Subsidiaries d/b/a Best Life Brands (the ultimate parent), not Blue Moon Franchise Systems, LLC alone. FY ended December 31, 2025 (yr1) and December 31, 2024 (yr2). Total revenues of $41,815,922 comprise franchise royalties $23,355,887, franchise fees $4,637,712, national advertising fund revenue $3,930,503, marketing fees $3,658,459, technology fees $3,013,243, service revenue $2,637,015, and other revenue $583,103. The Company has a members' deficit of $(66,760,146) and reported a net loss; Item 1 cover sheet notes financial statements call into question franchisor's financial condition.
- RISKVerdict A (Strongest tier), verdict score 79/100 (higher is better). SBA loan charge-off rate of 10.0% across 10 loans (near or below the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHSystem growing at 24.8% CAGR over 3 years with 136 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Blue Moon Franchise Systems, LLC
- Parent company
- Best Life Brands, LLC
- Ultimate parent
- CFC Holding Company, LLC
- Predecessor
- Blue Moon Estate Sales USA, LLC
- Prior franchisor entity
- CEO title
- Chief Executive Officer
- J.J. Sorrenti
- Incorporated in
- NC
- HQ
- 900 Wilshire Drive, Suite 102, Troy, MI 48084
- Auditor
- RSM US LLP
- Audited financials
- Franchisor revenue
- $41.8M
- vs $37.3M prior year
Overview
About
- CEO
- J.J. Sorrenti
- Headquarters
- MI
- Founded
- 2013
- FDD year
- 2026
- States available
- 30
Can you afford it, and what does the money buy?
Entry cost runs 52% below the typical real estate franchise.
Source: FDD 2026 · Items 5–7
FDD Item 7 · 2026 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $57K | $57K |
| Working capital (3–6 mo) | $12K | $15K |
| Equipment, build-out, other | $21K | $41K |
| Total initial investment | $90K | $113K |
Source: Blue Moon Estate Sales 2026 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $90K – $113K
- Middle of category vs category
- Liquid capital req'd
- $12K – $15K
- Middle of category vs category
- Franchise fee
- $57K – $57K
- Bottom third — review vs category
- Royalty
- 5.5%
- percentage · typical 6–8%
- Ad fund
- 1.0%
- typical 3–5%
- Total fee load
- 6.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 1.0% of gross sales |
| Technology fee | $85 |
| Training fee | $3K |
| Transfer fee | $15K |
| Renewal fee | $8K |
| Inventory (initial) | $750 – $2K |
| Total fee load | 6.5% of rev |
What do units actually make?
Source: FDD 2026 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Blue Moon Estate Sales did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Blue Moon Estate Sales unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
108%
Above the 30–60% band. Verify revenue is per-unit average
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2026 FDD
Financial Performance
Financial statements are consolidated for CFC Holding Company, LLC and Subsidiaries d/b/a Best Life Brands (the ultimate parent), not Blue Moon Franchise Systems, LLC alone. FY ended December 31, 2025 (yr1) and December 31, 2024 (yr2). Total revenues of $41,815,922 comprise franchise royalties $23,355,887, franchise fees $4,637,712, national advertising fund revenue $3,930,503, marketing fees $3,658,459, technology fees $3,013,243, service revenue $2,637,015, and other revenue $583,103. The Company has a members' deficit of $(66,760,146) and reported a net loss; Item 1 cover sheet notes financial statements call into question franchisor's financial condition.
- Item 19 type
- Gross Sales by territory and by owner (two separate tables)
- Sample size
- 73 territories
- vs category median 64
- Range (low → high)
- $5K→$1.4M
- Cohort dispersion (min → max)
- Reporting year
- 2025
- Fiscal year the figures cover
- Source filing
- FDD 2026
- Disclosed in the 2026 filing, covering 2025
- Transparency
- 4 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 6.5% — below the Real Estate average of 9.1%.
Disclosure
Item 19 reports Gross Sales by territory and by owner (two separate tables) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 24.8% CAGR over 3 years across 136 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate averages
How Blue Moon Estate Sales Compares
Is the system healthy?
Source: FDD 2026 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 136
- Opened
- 22
- Last reporting year
- Closed
- 4
- Terminated
- 5
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 6.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +24.8%
- Net unit change over 3 years
- 3-yr CAGR
- +24.8%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 22
- Closed (3yr)
- 4
- Terminated (3yr)
- 5
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 4
- Reacquired (3yr)
- 1
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 10
- Loan volume
- $1.1M
- Median loan
- $141K
- 50th percentile
- Charge-off rate
- 10.0%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 90.0%
- 5-yr charge-off
- 33.3%
- Loans approved 2021+
- Active lenders
- 3
- Defaults
- 1
- Typical loan rate
- 8.0%
- avg rate to borrowers
- vs industry
- 20.0%
- brand is below its industry ↓
- Jobs supported
- 74
- 6.6 per loan
- Lender concentration
- 60%
- top lender's share
Borrower mix: 100% went to startups / new businesses, 0% to established operators
Top lenders financing Blue Moon Estate Sales franchisees
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Blue Moon Estate Sales's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 3 lenders with concentration factor
- Per-state charge-off rates across 8 states
- Startup risk premium and job creation velocity
- 4-year lending trend
Instant access. No subscription.
What could kill this investment?
SBA loans charge off at 10.0% — 38% below the 16.0% national norm, i.e. lower lender-observed risk.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Estate sales is a niche, capital-light model, but undisclosed profitability metrics, ongoing litigation, and corporate going concern issues create material risk for franchisees with limited visibility into actual earnings potential.
Litigation (Item 3)
Blue Moon filed 2 suits against former franchisees for breach of contract/failure to pay monies owed (Woodley Corp 2026; Namburi 2025 - dismissed without prejudice). Multiple affiliate cases disclosed separately.
Largest disclosed settlement: $31,500
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · RSM US LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 79 / 100 verdict
- 01MEDNo Item 19 (Average Net Income) disclosed — impossible to validate ROI claims or profitability; combined with $89.5K-$113.3K investment, actual earnings remain opaque
- 02HIGHActive litigation involving breach of contract, non-compete violations, and misappropriation of trade secrets suggests systemic franchisor-franchisee disputes and potential operational constraints
- 03HIGHGoing Concern = False indicates potential financial instability or viability concerns at corporate level, raising questions about long-term support and system sustainability
- 04MEDHigh initial investment ($57K franchise fee + $89.5K-$113.3K total) relative to undisclosed net income creates unfavorable risk-reward profile
- 05MINOROnly 10.6% YoY unit growth is modest for an established 136-unit system, suggesting market saturation, franchisee struggles, or recruitment challenges
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 6.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2026 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | protected |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 500,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Not allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 75 mi |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 6 |
| Mandatory arbitration | No |
| Arbitration location | Michigan (mediation required first) |
| Jury trial waiver | No |
| Governing law | MI |
| Litigation count | 2 |
View Item 3 litigation summary
Blue Moon filed 2 suits against former franchisees for breach of contract/failure to pay monies owed (Woodley Corp 2026; Namburi 2025 - dismissed without prejudice). Multiple affiliate cases disclosed separately.
Items 10, 11
Training & Operations
- Classroom training
- 81 hrs
- On-the-job training
- 14 hrs
- Training location
- Phase 1: Remote/online within franchisee territory. Phase 2: Designated Location (Troy, MI) or virtual. Phase 3: In-person or virtual within franchisee territory.
- Ongoing training
- Required
- Time to open
- 4 mo
- From signing to launch
- Site selection
- Franchisee (home-based; optional commercial office within territory)
- Franchisor financing
- Offered
- Item 10
- POS system
- Digital Platform / Square
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Digital Platform / Square
Item 20 · call current owners
Franchisee Contacts
96 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Blue Moon Estate Sales · FDD (2026) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Blue Moon Estate Sales franchise?
The total investment to open a Blue Moon Estate Sales franchise ranges from $90K – $113K, with an initial franchise fee of $57K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Blue Moon Estate Sales franchise owners earn?
Blue Moon Estate Sales does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Blue Moon Estate Sales FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Blue Moon Estate Sales FDD and qualifies whose outlets they describe.
What is Blue Moon Estate Sales's franchise failure rate?
Based on SBA 7(a) loan data, Blue Moon Estate Sales has a charge-off rate of 10.0% across 10 loans, meaning 10.0% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Blue Moon Estate Sales franchise locations are there?
As of their most recent FDD filing, Blue Moon Estate Sales has 136 total units in the United States, including 136 franchised units and 0 company-owned units. 22 new units were opened in the latest reporting year.
Is Blue Moon Estate Sales a good franchise to buy?
FranchiseVerdict rates Blue Moon Estate Sales as a A-grade franchise with a verdict score of 79 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.