Bottom line
- Total investment $90K – $113K including a $57K franchise fee, 5.5% ongoing royalty.
- Average unit revenue of $321K/year (median $229K).
- Rated STRONG with a risk score of 49/100. SBA loan default rate of 0.0% across 20 loans (below the industry average).
- 12 litigation matters disclosed in Item 3 — higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
Yale framework · single-unit ROIC
Returns Analysis
Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.
The model · Yale framework
What would one Blue Moon Estate Sales unit return on the cash you put in?
Unlevered ROIC · per unit
46%
In Yale's "attractive" band (30–60%)
Levered LBO scenario · Yale Crease Capital framing
What would 25 Blue Moon Estate Sales units return on equity?
Equity IRR · 5-yr
49.9%
7.57× MOIC
Year-1 DSCR
1.88×
EBITDA ÷ debt service
Equity required
$609K
on $3.0M purchase
Total debt
$2.4M
SBA $1.5M + senior + seller note
Overview
About
Blue Moon Estate Sales franchisees operate liquidation businesses that help families sell estate contents (furniture, antiques, collectibles, etc.) during downsizing or after death. Day-to-day work involves client acquisition, property assessment, cataloging inventory, conducting on-site sales events, managing logistics, and handling customer transactions in a protected territory.
Item 7 · what it costs
The Vitals
Item 19
Financial Performance
Item 20 · unit dynamics
The Growth Chart
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.
Government records
SBA Loan Data
Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Estate sales is a niche, capital-light model, but undisclosed profitability metrics, ongoing litigation, and corporate going concern issues create material risk for franchisees with limited visibility into actual earnings potential.
Score breakdown · what drove the 49 / 100 rating
- 01MEDNo Item 19 (Average Net Income) disclosed — impossible to validate ROI claims or profitability; combined with $89.5K-$113.3K investment, actual earnings remain opaque
- 02HIGHActive litigation involving breach of contract, non-compete violations, and misappropriation of trade secrets suggests systemic franchisor-franchisee disputes and potential operational constraints
- 03HIGHGoing Concern = False indicates potential financial instability or viability concerns at corporate level, raising questions about long-term support and system sustainability
- 04MEDHigh initial investment ($57K franchise fee + $89.5K-$113.3K total) relative to undisclosed net income creates unfavorable risk-reward profile
- 05MINOROnly 10.6% YoY unit growth is modest for an established 136-unit system, suggesting market saturation, franchisee struggles, or recruitment challenges
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
Item 11
Training & Operations
Item 20
Franchisee Contacts
Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.
Franchisee contacts
96 numbers
One-time purchase · CSV download · Validation questions included
FDD download
Blue Moon Estate Sales · FDD (2026) PDF