FranchiseVerdict
Murphy Business & Financial Corporation logo
FV-01716·STRONGExcellent91

Murphy Business & Financial Corporation

Real EstateFranchising since 2014Website
Investment
$66K – $88K
62nd pct Real Estate
Avg revenue
$194K
9th pct Real Estate
Royalty
10.0%
63rd pct Real Estate
Units
136
66th pct Real Estate
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $66K – $88K including a $48K franchise fee, 10.0% ongoing royalty.
  • Average unit revenue of $194K/year (median $78K).
  • Rated STRONG with a risk score of 50/100. SBA loan default rate of 0.0% across 2 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
MURPHY BUSINESS & FINANCIAL CORPORATION LLC
Parent company
MB Brokerage Group, LLC
Incorporated in
Delaware
HQ
407 North Belcher Road, Clearwater, Florida 33765
Auditor
CliftonLarsonAllen LLP
Audited financials
Franchisor revenue
$11.9M
vs $8.9M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Murphy Business & Financial Corporation unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $194,314
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: generic
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $66K–$88K
Working capital
$
FDD reports $120–$3K

Unlevered ROIC · per unit

26%

Below typical band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$20K
EBITDA margin
10.5%
Total invested
$78K
Payback
46 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Murphy Business & Financial Corporation units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$136K

on $680K purchase

Total debt

$544K

SBA $0.3M + senior + seller note

Overview

About

Murphy Business & Financial Corporation franchisees provide business brokerage, valuation, and consulting services to small business owners seeking to buy, sell, or optimize their operations. Franchisees work from office settings serving their protected territory, managing client relationships, conducting business valuations, and facilitating transactions while leveraging the franchisor's systems and database.

CEO
Veronica Cardinale Ellinger
Founded
2014
FDD year
2025
States available
34

Item 7 · what it costs

The Vitals

Total investment
$66K – $88K
All-in to open one unit
Liquid capital
$120 – $3K
Cash you must have on hand
Franchise fee
$48K
Royalty
10.0%
Gross Revenues · typical 6–8%
Ad fund
2.5%
typical 3–5%
Total fee load
12.5%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$194K
Per unit, per year
Median gross sales
$78K
Item 19 type
Gross Profit
Sample size
86 units
vs category median 41 · large
Range (low → high)
$0$1.4M
Cohort dispersion
Transparency
4 / 5
vs category median 0 / 5 · above
Revenue rank9th
vs Real Estate peers
Investment cost rank62th
Lower investment ranks lower (better)
Royalty rate rank63th
Lower royalty = lower percentile (better)
Unit count rank66th
vs Real Estate peers
Risk score rank12th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
136
Opened
15
Last reporting year
Closed
11
Turnover rate
8.1%
Company-owned
1
Corporate units in the system
% franchised
99%
vs corporate-owned
Net growth (yr3)
+1.5%
Net unit change last year
3-yr CAGR
+0.7%
Compounded over last 3 years
2023
135+2
Franchised units
2024
133
Franchised units
2025
134
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 34 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 34 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
2
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

50
Risk · 0-100
STRONG50 / 100

Murphy Business presents moderate-to-caution risk due to undisclosed profitability data, anemic unit growth, high fee structure relative to reported revenues, and insufficient financial transparency.

Score breakdown · what drove the 50 / 100 rating

  1. 01MEDNo Item 19 (Average Net Income) disclosed — cannot verify profitability claims or ROI
  2. 02MINORExtremely slow unit growth (1.5% YoY) suggests market saturation or franchisee dissatisfaction
  3. 03MINORHigh franchise fee ($47,500) + investment cap ($88,050) with 10% royalty creates thin margin on $194K avg revenue
  4. 04HIGHGoing Concern status False (unclear if this means franchisor has concerns or data is missing)
  5. 05MED136 units is a small, stagnant system with limited scale and support infrastructure

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Market Area
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Optional
Governing law
Florida

Item 11

Training & Operations

Classroom training
37 hrs
On-the-job training
0 hrs
POS system
Murphy Online Management System (MOMS)
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

86 numbers

Locked
(636) 728-••••
MO
(781) 636-••••
MA
(502) 208-••••
KY

One-time purchase · CSV download · Validation questions included

FDD download

Murphy Business & Financial Corporation · FDD (2025) PDF

Single-page checkout · instant download · CSV export of contacts available separately above