Murphy Business & Financial Corporation Franchise Cost, Revenue & Review 2026
- Investment
- $66K – $88K
- Disclosed sales
- partial, no system average
- SBA charge-off
- Under 10 loans (2)
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Murphy Business is a business-brokerage franchise that helps people buy, sell, and value small and mid-size businesses. Franchisees run an advisory office valuing businesses, sourcing buyers and sellers, and earning commissions on deals.
FranchiseVerdict summary · 2026
A Murphy Business & Financial Corporation franchise requires a total initial investment of $66K – $88K, including a $48K franchise fee and an ongoing 10.0% royalty[2]. The 2025 FDD on file does not yield a unit-revenue figure we can publish. FranchiseVerdict grade: A (Strongest tier), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: · Data extracted: · Last cited check: · Staleness risk: medium - issued 12 to 24 months ago; a newer filing is likely on file
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✗ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored5 of 6 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $66K – $88K
- 51st pct Real Estate
- Avg gross sales
- N/A
- Projection
- Royalty
- 10.0%
- 63rd pct Real Estate
- Units
- 136
- 59th pct Real Estate
- SBA charge-off
- N/A
Quick verdict · Real Estate · color = vs category peers
Green = favorable by >10% vs Real Estate median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $66K – $88K including a $48K franchise fee, 10.0% ongoing royalty.
- RETURNSItem 19 reports Gross Profit (revenue net of 10% royalty) rather than annual gross sales, so unit revenue is not directly comparable.
- RISKVerdict A (Strongest tier), verdict score 78/100 (higher is better).
- GROWTHPositive: net +2 franchised outlets in the latest year (15 opened, 13 closed) (Item 20).
- DATAItem 19 reports Gross Profit (revenue net of 10% royalty) rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Murphy Business & Financial Corporation LLC
- Parent company
- MB Brokerage Group, LLC
- FDD Item 1, page 8 of the 2025 FDD
- Predecessor
- Murphy Business & Financial Corporation (MBFC)
- Prior franchisor entity
- CEO title
- CEO
- Veronica Cardinale Ellinger
- Incorporated in
- DE
- HQ
- 407 North Belcher Road, Clearwater, Florida 33765
- Auditor
- CliftonLarsonAllen LLP
- Audited financials
- Franchisor revenue
- $8.9M
- vs $11.9M prior year
Overview
About
- CEO
- Veronica Cardinale Ellinger
- Headquarters
- FL
- Founded
- 2014
- FDD year
- 2025
- States available
- 34
Can you afford it, and what does the money buy?
Entry cost runs 42% below the typical real estate franchise.
Source: FDD 2025 · Items 5–7
Full Item 7 breakdown15 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Franchise Fee(s)not refundable | $48K | $48K | |
| QSMP Feenot refundable | $17K | $17K | |
| Security Deposits | $0 | $2K | |
| Rent | — | — | |
| Leasehold Improvements | — | — | |
| Signage | $0 | $1K | |
| Office Equipment | $0 | $2K | |
| Computer, software, supplies and installation | $100 | $4K | |
| Business Licenses and Permits | $100 | $500 | |
| Professional Fees | $100 | $3K | |
| Insurancenot refundable | $150 | $3K | |
| Initial Training Expenses | $100 | $5K | |
| Telecommunications Services | $0 | $500 | |
| Monthly Service Feenot refundable | $1K | $2K | |
| Additional Funds (3 months) | $120 | $3K | |
| Total initial investment | $66K | $88K |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $66K – $88K
- Middle of category vs category
- Liquid capital req'd
- $120 – $3K
- Top 40% of category vs category
- Franchise fee
- $48K – $48K
- Middle of category vs category
- Royalty
- 10.0%
- typical 6–8%
- Ad fund
- 0.0%
- typical 3–5%
- Total fee load
- 12.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 10.0% of gross sales |
| Marketing / ad fund | 0.0% |
| Technology fee | $360 |
| Transfer fee | $5K |
| Renewal fee | $5K |
| Total fee load | 12.5% of rev |
What do units actually make?
Source: FDD 2025 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
No Item 19 revenue figure for Murphy Business & Financial Corporation is on file. The return models need a revenue figure to start from, and the operating costs that turn gross sales into a profit are in no FDD. Enter your own and the calculator runs on your assumptions — nothing here is modelled until you do.
Returns model · single-unit ROIC
What would one Murphy Business & Financial Corporation unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for annual revenue, COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2025 FDD
Financial Performance
Reported as earnings, not sales — gross sales is not profit
- Item 19 type
- earnings
- Sample size
- 119
- vs category median 53 · large
- Range (low → high)
- $0→$1.3MNot cited — published from our reading of the franchisor's disclosure document; the page it is printed on has not been located.
- Cohort dispersion (min → max)
- Reporting year
- 2024
- Fiscal year the figures cover
- Source filing
- FDD 2025
- Disclosed in the 2025 filing, covering 2024
- Transparency
- 4 / 10
- vs category median 0 / 10 · above
Compared against 101 Real Estate brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 12.5% — above the Real Estate median of 7.5%.
Disclosure
Item 19 reports Gross Profit (revenue net of 10% royalty) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System roughly stable (+0.7% 3-year CAGR) with 136 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Real Estate medians
How Murphy Business & Financial Corporation Compares
Category median of published Real Estate brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2025 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 136
- Opened
- 15
- Last reporting year
- Closed
- 13
- Terminated
- 3
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 8
- Term expired, not renewed (per Item 20)
- Turnover rate
- 9.6%
- Company-owned
- 1
- Corporate units in the system
- % franchised
- 99%
- vs corporate-owned
- Net growth (3-yr)
- +0.7%
- Net unit change over 3 years
- 3-yr CAGR
- +0.7%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 3
- Not renewed
- 8
- Transferred
- 2
- Reacquired
- 0
- Franchisor bought back
- Signed, not yet open
- 0
- 0.00 per open outlet · Item 20 Table 5
- Projected new
- 12
- Franchisor's next-year forecast
- Transfer rate
- 1.5%
- Owners selling to other franchisees
- Termination rate
- 8.1%
- Franchisor-initiated terminations
- Ceased ops
- 9.6%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 24 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
70 current owners across 24 states.
- FL 12
- NJ 8
- CA 5
- MO 5
- GA 4
- NC 4
- CO 3
- ID 3
- MN 3
- MT 3
- OH 3
- CT 2
- +12 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA loan disclosures. This brand has only 2 7(a) loans on file; statistical reliability is limited below 10 loans.
- Total loans
- 2
- Loan volume
- $623K
- Median loan
- $312K
- average
- Charge-off rate
- Under 10 loans (2)
- Insufficient SBA coverage: 2 loans, rate hidden below 10
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- Under 10 loans (2)
- 5-yr charge-off
- Under 10 loans (2)
- Loans approved 2021+
- Active lenders
- 2
- Defaults
- N/A
Explore lender portfolios on Bank Reports or regional data on State Reports.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Murphy Business presents moderate-to-caution risk due to undisclosed profitability data, anemic unit growth, high fee structure relative to reported revenues, and insufficient financial transparency.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed in Item 3.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · CliftonLarsonAllen LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY2024 consolidated total revenues of $8,919,430 comprise Service Revenue and Royalty Income of $8,542,285 and Franchise Fees of $377,145. Audited by CliftonLarsonAllen LLP, Tampa, FL, April 1, 2025. Murphy Business & Financial Corporation LLC (Delaware LLC) and Subsidiaries; consolidated as of Dec 31, 2024, 2023, and 2022.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Kickbacks from required suppliers: No
- Must buy proprietary products: No
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 78 / 100 verdict
- 01MEDNo Item 19 (Average Net Income) disclosed — cannot verify profitability claims or ROI
- 02MINORExtremely slow unit growth (1.5% YoY) suggests market saturation or franchisee dissatisfaction
- 03MINORHigh franchise fee ($47,500) + investment cap ($88,050) with 10% royalty creates thin margin on $194K avg revenue
- 04MED136 units is a small, stagnant system with limited scale and support infrastructure
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 12.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2025 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Protected territory |
| Protected territory | Yes |
| Exclusive territoryℹ | No |
| Territory population | 12,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Non-compete (years)ℹ | 2 years |
| Non-compete (miles)ℹ | 25 mi |
| Right of first refusalℹ | Yes |
| RoFR response window | 30 days |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Curable defaultsℹ | 3 |
| Mandatory arbitration | No |
| Arbitration location | Pinellas County, Florida (litigation forum; no arbitration) |
| Jury trial waiver | No |
| Governing law | FL |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in Item 3.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 0 hrs
- Training location
- Online and Clearwater, Florida headquarters
- Ongoing training
- Required
- Time to open
- 2 mo
- From signing to launch
- Site selection
- Franchisor must approve Market Area and Site
- Franchisor financing
- Not offered
- Item 10
- POS system
- Murphy Online Management System (MOMS)
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Murphy Online Management System (MOMS)
Item 20 · call current owners
Franchisee Contacts
70 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Murphy Business & Financial Corporation franchise?
The total investment to open a Murphy Business & Financial Corporation franchise ranges from $66K – $88K, with an initial franchise fee of $48K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Murphy Business & Financial Corporation franchise owners earn?
Item 19 of the Murphy Business & Financial Corporation FDD discloses outlet figures from $0 to $1.3M but no single average across all outlets. These are gross sales figures, not profit; the Revenue section shows what the filing reports and on what basis. Item 20 of the FDD lists current and former franchisees; asking them directly is the standard way to fill this gap.
Who owns Murphy Business & Financial Corporation?
Murphy Business & Financial Corporation is franchised by Murphy Business & Financial Corporation LLC. Its parent company is MB Brokerage Group, LLC. Source: FDD Item 1, 2025 filing.
What is Item 19 in the Murphy Business & Financial Corporation FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Murphy Business & Financial Corporation FDD and qualifies whose outlets they describe.
What is Murphy Business & Financial Corporation's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Murphy Business & Financial Corporation (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Murphy Business & Financial Corporation franchise locations are there?
As of their most recent FDD filing, Murphy Business & Financial Corporation has 136 total units in the United States, including 135 franchised units and 1 company-owned units. 15 new units were opened in the latest reporting year.
Is Murphy Business & Financial Corporation a good franchise to buy?
FranchiseVerdict rates Murphy Business & Financial Corporation as a A-grade franchise with a verdict score of 78 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.