Trademark Collection by Wyndham Franchise Cost, Revenue & Review 2026
Data from FDD filing
Analysis by FranchiseVerdict Research · Methodology
Trademark Collection by Wyndham is a soft-brand hotel franchise for independent, upper-midscale properties that keep their own identity. Franchisees own and operate a distinctive hotel while tapping Wyndham's reservation and loyalty systems.
FranchiseVerdict summary · 2026
A Trademark Collection by Wyndham franchise does not disclose total investment in its current FDD, including a $35K franchise fee and an ongoing 5.5% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- N/A
- Avg gross sales
- N/A
- Royalty
- 5.5%
- 38th pct Lodging
- Units
- 103
- 46th pct Lodging
- SBA charge-off
- N/A
Quick verdict · Lodging · color = vs category peers
Green = favorable by >10% vs Lodging avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment N/A including a $35K franchise fee, 5.5% ongoing royalty.
- RETURNSItem 19 discloses Average Daily Room Rate (ADR: avg $156.67, median $149.49 across 55 Qualified Chain Facilities), Occupancy Rate (avg 50.9%, median 53.8%), and RevPAR (avg $80.06, median $74.42) for 2025 - all per-room hotel performance metrics, not whole-unit gross revenue figures. A second cohort of 16 Urban/Resort facilities showed ADR avg $178.69/median $185.62, Occupancy avg 58.1%/median 59.4%, RevPAR avg $103.80/median $100.62. Also discloses Central Reservation System Contribution (avg 73.7% of gross room revenue) and Wyndham Rewards Contribution (avg 42.8%) across all 103 Chain Facilities.
- RISKVerdict B (Above average), verdict score 58/100 (higher is better).
- GROWTHSystem growing at 21.2% CAGR over 3 years with 103 total units. Strong expansion trajectory.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- TMH Worldwide, LLC
- Parent company
- Wyndham Hotel Group, LLC
- Ultimate parent
- Wyndham Hotels & Resorts, Inc.
- CEO title
- President and Chief Executive Officer
- Geoff Ballotti
- Incorporated in
- Delaware
- HQ
- 22 Sylvan Way, Parsippany, New Jersey 07054
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $1.4B
- vs $1.5B prior year
Affiliated brands
- Wyndham Franchisor
- WSSI
Other brands the franchisor or its parent operates (Item 1).
Overview
About
- CEO
- Geoff Ballotti
- Headquarters
- NJ
- Founded
- 2017
- FDD year
- 2024
- States available
- 31
Can you afford it, and what does the money buy?
Source: FDD 2024 · Items 5–7
Full Item 7 breakdown19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $35K | $35K | |
| Photosnot refundable | $3K | $11K | |
| Training Tuitionnot refundable | $6K | $7K | |
| Training Expensesnot refundable | $3K | $4K | |
| Market Studynot refundable | $12K | $25K | |
| Real Estate and Site Preparation | — | — | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Feesnot refundable | $364K | $893K | |
| Facility Constructionnot refundable | $8.4M | $13.6M | |
| Construction Contingencynot refundable | $421K | $682K | |
| Technology Systemsnot refundable | $68K | $70K | |
| Property Management Set-Up and Installationnot refundable | $4K | $28K | |
| Furniture, Fixture and Equipmentnot refundable | $642K | $792K | |
| Signagenot refundable | $45K | $150K | |
| Opening Inventorynot refundable | $275K | $332K | |
| Insurancenot refundable | $20K | $40K | |
| Grand Opening Advertisingnot refundable | $2K | $15K | |
| Pre-Opening Wagesnot refundable | $79K | $140K | |
| Miscellaneous Non-Tangible Asset Costsnot refundable | $18K | $35K | |
| Additional Funds for 3 Month Initial Periodnot refundable | $132K | $194K | |
| Total initial investment | $10.6M | $17.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- N/A
- All-in to open one unit
- Liquid capital req'd
- $137K – $203K
- Top 40% of category vs category
- Franchise fee
- $35K
- Top 40% of category vs category
- Royalty
- 5.5%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $699 |
| Training fee | $2K |
| Transfer fee | $35K |
| Renewal fee | $35K |
| Inventory (initial) | $275K – $332K |
| Total fee load | 7.5% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Trademark Collection by Wyndham did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Trademark Collection by Wyndham unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
22%
Below the 30–60% attractive-franchise band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Item 19 discloses Average Daily Room Rate (ADR: avg $156.67, median $149.49 across 55 Qualified Chain Facilities), Occupancy Rate (avg 50.9%, median 53.8%), and RevPAR (avg $80.06, median $74.42) for 2025 - all per-room hotel performance metrics, not whole-unit gross revenue figures. A second cohort of 16 Urban/Resort facilities showed ADR avg $178.69/median $185.62, Occupancy avg 58.1%/median 59.4%, RevPAR avg $103.80/median $100.62. Also discloses Central Reservation System Contribution (avg 73.7% of gross room revenue) and Wyndham Rewards Contribution (avg 42.8%) across all 103 Chain Facilities.
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 7.5% — below the Lodging average of 10.4%.
Disclosure
Item 19 reports Average/median ADR, Occupancy Rate, and RevPAR (per-room hotel performance metrics, not whole-unit revenue) rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System expanding at 21.2% CAGR over 3 years across 103 units — operators are staying and new ones are joining.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Lodging averages
How Trademark Collection by Wyndham Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 103
- Opened
- 22
- Last reporting year
- Closed
- 8
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.8%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (3-yr)
- +21.2%
- Net unit change over 3 years
- 3-yr CAGR
- +21.2%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 22
- Closed (3yr)
- 8
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 2
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 20
- Franchisor's next-year forecast
- Transfer rate
- 1.6%
- Owners selling to other franchisees
- Ceased ops
- 6.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 30 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
No SBA loan data available for this brand.
What could kill this investment?
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
7 litigation matters but none against TMH Worldwide directly — all are parent/affiliate Wyndham matters (IDeaS antitrust class actions, Canadian destination-fee, resolved resort-fee). Parent financials very strong: net worth $746M, net income $289M. Fast-growing 87-unit system (+61%), no going-concern.
Litigation (Item 3)
Multiple pending suits: franchisor's own suit against LuxUrban/CorpHousing for breach of contract (fees owed); several putative antitrust class actions against parent/affiliates re: IDeaS revenue management software price-fixing (US and Canada); a franchisee suit alleging notice/discrimination/RICO violations (Patel/Solanki v. WHR); a breach of contract suit by a franchisee against Travelodge/WHR (Beard Real Estate); a Canadian class action re: misleading hotel fees (Proulx v. Orsini). No litigation against franchisees commenced in the past fiscal year.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: Yes
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: Yes
Score breakdown · what drove the 58 / 100 verdict
- 01MINOR7 suits all parent/affiliate-level (antitrust, resort-fee)
- 02MINORfinancials_are_parent_level; net worth $746M, net income $289M
- 03MEDNo going-concern, Item 19 disclosed
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 7.5% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Allowed renewalsℹ | 0 |
| Territory type | none |
| Protected territory | No |
| Exclusive territoryℹ | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 2 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 7 |
View Item 3 litigation summary
Multiple pending suits: franchisor's own suit against LuxUrban/CorpHousing for breach of contract (fees owed); several putative antitrust class actions against parent/affiliates re: IDeaS revenue management software price-fixing (US and Canada); a franchisee suit alleging notice/discrimination/RICO violations (Patel/Solanki v. WHR); a breach of contract suit by a franchisee against Travelodge/WHR (Beard Real Estate); a Canadian class action re: misleading hotel fees (Proulx v. Orsini). No litigation against franchisees commenced in the past fiscal year.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 30 hrs
- Training location
- Wyndham Hospitality Management Program (general manager certification); on-site opening training at Facility
- Ongoing training
- Required
- Site selection
- Franchisor approves site; franchisee selects
- Franchisor financing
- Not offered
- Item 10
- POS system
- SynXis (Aven Hospitality) or OPERA (Oracle Hospitality) Property Management System
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: SynXis (Aven Hospitality) or OPERA (Oracle Hospitality) Property Management System
Item 20 · call current owners
Franchisee Contacts
79 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Trademark Collection by Wyndham · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
What do Trademark Collection by Wyndham franchise owners earn?
Trademark Collection by Wyndham does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Trademark Collection by Wyndham FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Trademark Collection by Wyndham FDD and qualifies whose outlets they describe.
What is Trademark Collection by Wyndham's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Trademark Collection by Wyndham (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Trademark Collection by Wyndham franchise locations are there?
As of their most recent FDD filing, Trademark Collection by Wyndham has 103 total units in the United States, including 103 franchised units and 0 company-owned units. 22 new units were opened in the latest reporting year.
Is Trademark Collection by Wyndham a good franchise to buy?
FranchiseVerdict rates Trademark Collection by Wyndham as a B-grade franchise with a verdict score of 58 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.