Trademark Collection by WyndhamFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Trademark Collection by Wyndham franchise requires a total initial investment of $216K – $17.1M, including a $35K franchise fee and an ongoing 5.5% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). Verdict grade: A. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $216K – $17.1M
- 12th pct Lodging
- Avg gross sales
- N/A
- 2nd pct Lodging
- Royalty
- 5.5%
- 31st pct Lodging
- Units
- 87
- 35th pct Lodging
- SBA default
- N/A
Quick verdict · Lodging · color = vs category peers
Green = >15% above Lodging avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
The system grew 36% year-over-year. Fast growth means demand, but can strain support.
10 legal cases disclosed in the FDD. Read Item 3 before signing.
Bottom line
- Total investment $216K – $17.1M including a $35K franchise fee, 5.5% ongoing royalty.
- Item 19 discloses "Historical RevPAR and ADR for qualified facilities" rather than annual gross sales, so unit revenue is not directly comparable.
- Verdict A (Top Quintile) with a risk score of 19/100.
- 10 litigation matters disclosed in Item 3, higher than typical. Review the summary for patterns (franchisor-initiated vs. franchisee-initiated).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- TMH Worldwide, LLC
- Parent company
- Wyndham Hotel Group, LLC
- Ultimate parent
- Wyndham Hotels & Resorts, Inc.
- Incorporated in
- DE
- HQ
- 22 Sylvan Way, Parsippany, New Jersey 07054
- Auditor
- Deloitte & Touche LLP
- Audited financials
- Franchisor revenue
- $1.4B
- vs $1.5B prior year
Affiliated brands
- Wyndham Franchisor
- WSSI
Other brands the franchisor or its parent operates (Item 1).
Overview
About
Franchisees operate upscale boutique hotel properties under the Wyndham brand, managing daily operations including guest services, housekeeping, maintenance, and revenue management. They collect gross room revenues against which the 5.5% royalty is calculated, while competing in unprotected territories with no exclusive geographic rights.
- CEO
- Geoff Ballotti
- Headquarters
- NJ
- Founded
- 2017
- FDD year
- 2024
- States available
- 31
FDD Item 7 · 2024 filing · 19 line items
Initial investment breakdown
| Line item | Low | High | |
|---|---|---|---|
| Initial Fee (inclusive of Application Fee) | $35K | $35K | |
| Photosnot refundable | $3K | $11K | |
| Training Tuitionnot refundable | $6K | $7K | |
| Training Expensesnot refundable | $3K | $4K | |
| Market Studynot refundable | $12K | $25K | |
| Real Estate and Site Preparation | — | — | |
| Architecture, Design and Engineering, Phase I Environmental, Permits, Licenses, Deposits and Related Feesnot refundable | $364K | $893K | |
| Facility Constructionnot refundable | $8.4M | $13.6M | |
| Construction Contingencynot refundable | $421K | $682K | |
| Technology Systemsnot refundable | $68K | $70K | |
| Property Management Set-Up and Installationnot refundable | $4K | $28K | |
| Furniture, Fixture and Equipmentnot refundable | $642K | $792K | |
| Signagenot refundable | $45K | $150K | |
| Opening Inventorynot refundable | $275K | $332K | |
| Insurancenot refundable | $20K | $40K | |
| Grand Opening Advertisingnot refundable | $2K | $15K | |
| Pre-Opening Wagesnot refundable | $79K | $140K | |
| Miscellaneous Non-Tangible Asset Costsnot refundable | $18K | $35K | |
| Additional Funds for 3 Month Initial Periodnot refundable | $132K | $194K | |
| Total initial investment | $10.6M | $17.1M |
Line items extracted from FDD Item 7. Ranges reflect the franchisor's stated low and high per line. Total is the sum of line-item lows / highs — actual costs may fall outside this range depending on market and build-out scope.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $216K – $17.1M
- Better than avg vs category
- Liquid capital req'd
- $132K – $194K
- Better than avg vs category
- Franchise fee
- $35K – $35K
- Better than avg vs category
- Royalty
- 5.5%
- percentage · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 7.5%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 5.5% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $699 |
| Transfer fee | $35K |
| Renewal fee | $35K |
| Inventory (initial) | $275K – $332K |
| Total fee load | 7.5% of rev |
Financial Performance
This brand's FDD disclosed "Historical RevPAR and ADR for qualified facilities" in Item 19 rather than annual gross sales. This metric cannot be directly compared across brands, so we omit it from rankings.
vs Lodging averages
How Trademark Collection by Wyndham Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 87
- Opened
- 27
- Last reporting year
- Closed
- 4
- Turnover rate
- 4.6%
- Company-owned
- 0
- Corporate units in the system
- % franchised
- 100%
- vs corporate-owned
- Net growth (yr3)
- +35.9%
- Net unit change last year
- 3-yr CAGR
- +61.1%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 27
- Closed (3yr)
- 4
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 1
- Reacquired (3yr)
- 0
- Franchisor bought back
- Projected new
- 20
- Franchisor's next-year forecast
- Transfer rate
- 1.6%
- Owners selling to other franchisees
- Ceased ops
- 6.3%
- Units that stopped operating
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 30 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Fast growth in a small system. Newer franchisors expanding quickly may not yet have the support infrastructure of larger systems.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 21
- Loan volume
- N/A
- Amount data pending
- Median loan
- N/A
- Charge-off rate
- N/A
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- N/A
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 0
- Defaults
- 0
Explore lender portfolios on Bank Reports or regional data on State Reports.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
High-risk expansion-phase hospitality franchise with systemic legal exposure, non-transparent financials, territorial vulnerability, and aggressive growth metrics that mask underlying unit profitability concerns.
Litigation (Item 3)
11 case reference(s): 1 pending, 0 settled.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Deloitte & Touche LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Supplier relationship · Items 8 & 16
- Franchisor sells you products: No
- Must buy proprietary products: No
- Restricted to system-approved products: No
Score breakdown · what drove the 19 / 100 rating
- 01MINORNo financial performance disclosures (Item 19) despite wide investment range ($216K-$17M), making ROI assessment impossible
- 02HIGHAggressive litigation portfolio spanning price-fixing, antitrust, privacy violations, and FTC settlements indicating systemic compliance issues
- 03MINORExplosive unit growth (35.9% YoY) suggests rapid expansion without quality control; unsustainable growth often precedes contraction
- 04MINORNo territory protection combined with unprotected market creates franchisee cannibalization risk and commoditization
- 05MEDHigh royalty burden (5.5% of gross revenues) with no disclosed average revenue means franchisees absorb risk blindly
- 06MINORWide investment variance ($216K to $17M) indicates unpredictable startup costs and inconsistent unit economics
- 07MINOR20-year term locks franchisees into brand during period of active legal/regulatory challenges
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 20 years |
|---|---|
| Allowed renewalsℹ | 0 |
| Protected territory | No |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Optional |
| Right of first refusalℹ | No |
| Termination notice | 30 days |
| Termination groundsℹ | 3 |
| Curable defaultsℹ | 1 |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | New Jersey |
| Litigation count | 10 |
View Item 3 litigation summary
11 case reference(s): 1 pending, 0 settled.
Items 10, 11
Training & Operations
- Classroom training
- 37 hrs
- On-the-job training
- 30 hrs
- Training location
- On-site and at franchisor location
- Site selection
- franchisee
- Franchisor financing
- Offered
- Item 10
- POS system
- Sabre SynXis or Oracle OPERA
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: Sabre SynXis or Oracle OPERA
Item 20 · call current owners
Franchisee Contacts
80 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Trademark Collection by Wyndham · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Trademark Collection by Wyndham franchise?
The total investment to open a Trademark Collection by Wyndham franchise ranges from $216K – $17.1M, with an initial franchise fee of $35K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Trademark Collection by Wyndham franchise owners earn?
Trademark Collection by Wyndham does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Trademark Collection by Wyndham's franchise failure rate?
SBA 7(a) loan charge-off data is not available for Trademark Collection by Wyndham (fewer than 10 loans on file). Charge-off rates are one way to gauge franchise risk, but not all franchise loans go through the SBA program. We recommend reviewing turnover and closure data in the FDD and speaking with current franchisees.
How many Trademark Collection by Wyndham franchise locations are there?
As of their most recent FDD filing, Trademark Collection by Wyndham has 87 total units in the United States, including 54 franchised units and 0 company-owned units. 27 new units were opened in the latest reporting year.
Is Trademark Collection by Wyndham a good franchise to buy?
FranchiseVerdict rates Trademark Collection by Wyndham as a A-grade franchise with a risk score of 19 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.