3,068 brands with an FDD on file · 18 categories
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Compare 3,068 brands by cost, revenue & risk
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How we count: 4,193 brands published — 3,068 with an FDD on file (these carry a grade) and 1,125 with SBA lending data only (no grade). 3,020 distinct FDD filings; 143,527 SBA loan records. Counts as of 2026-10-23.
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Ownership structure
FragmentedMixedConsolidatedFragmented: under 10% of owners hold more than one unit. Mixed: 10-30%. Consolidated: over 30%, so large operators already hold much of the system.
Brand results
avid hotels
DoubleTree by Hilton
Embassy Suites by Hilton
Extended Stay America Suites
Hotel Indigo
La Quinta by Wyndham
Marriott Hotel / JW Marriott
Tru by Hilton
Grand Welcome
Homewood Suites by Hilton
Hyatt Place
Motel 6
My Place Hotels
Super 8 By Wyndham
Hyatt Centric
Hyatt House
Microtel Inn & Suites by Wyndham
Travelodge By Wyndham
Howard Johnson By Wyndham
Spark By Hilton
Curio Collection by Hilton
Tapestry Collection by Hilton
Trademark Collection by Wyndham
The letter is the verdict grade, A (strongest tier) to F (weakest tier): an editorial assessment from public filings, not investment advice. The strip beside it is the A to F scale from low to high, each grade as wide as its score range, with a tick at the brand's verdict score (0 to 100, higher is better). Avg gross sales is the figure each FDD's Item 19 reports; the basis varies by brand (gross sales, net sales or another metric), and gross sales are not profit. SBA 7(a) charge-off is the share of resolved SBA loans that were charged off; lower is better. The year is the FDD the figures come from; an older filing may be out of date. A chip under the figure qualifies it: Outlet subset (reported for some outlets, not the whole system), Combined outlet types, Company-owned only, Incl. company outlets, Partial period (not a full year), or Per franchisee, not per outlet. Limited data means fewer than 42 of the fields we track are filled for that brand.