FranchiseVerdict
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FV-01549·STRONGExcellent86

Maid Brigade

Cleaning - Commercial & JanitorialFranchising since 1984Website
Investment
$119K – $148K
60th pct Commercial & …
Avg revenue
$932K
41st pct Commercial & …
Royalty
6.9%
30th pct Commercial & …
Units
346
90th pct Commercial & …
SBA default
0.0%
vs <3% typical

Bottom line

  • Total investment $119K – $148K including a $41K franchise fee, 6.9% ongoing royalty.
  • Average unit revenue of $932K/year.
  • Rated STRONG with a risk score of 42/100. SBA loan default rate of 0.0% across 58 loans (below the industry average).

Item 1 · who you're contracting with

The Franchisor

Legal entity
Maid Brigade, Inc.
Incorporated in
Delaware
HQ
Four Concourse Parkway, Suite 200, Atlanta, Georgia 30328
Auditor
Bennett Thrasher LLP
Audited financials
Franchisor revenue
$5.0M
vs $4.8M prior year

Yale framework · single-unit ROIC

Returns Analysis

Pulls Item 7 (investment) and Item 19 (revenue) from this brand's FDD into the Yale unlevered-ROIC formula. Override any input to stress-test it against your own assumptions.

The model · Yale framework

What would one Maid Brigade unit return on the cash you put in?

Revenue · per unit, per year
$
FDD Item 19 reports $932,062
Franchisor take · royalty + ad fund
Royaltytyp 68%
%
Ad fundtyp 35%
%
Operating costs · category default: restoration
COGS
%
Labor
%
Rent / occupancy
%
Other operating
%
Total invested capital · what you actually put in
Initial investment
$
FDD Item 7: $119K–$148K
Working capital
$
FDD reports $30K–$40K

Unlevered ROIC · per unit

56%

In Yale's "attractive" band (30–60%)

0%30–60% Yale band80%

Store EBITDA · annual
$94K
EBITDA margin
10.1%
Total invested
$169K
Payback
21 mo
Unit-level only. A multi-unit portfolio gives up roughly 5–15% of this to shared services (corporate G&A) before reaching the ~10-unit break-even Yale describes.

Levered LBO scenario · Yale Crease Capital framing

What would 25 Maid Brigade units return on equity?

Edit assumptions

Equity IRR · 5-yr

49.9%

7.57× MOIC

Year-1 DSCR

1.88×

EBITDA ÷ debt service

Equity required

$578K

on $2.9M purchase

Total debt

$2.3M

SBA $1.4M + senior + seller note

Overview

About

Franchisees operate residential and commercial cleaning services, managing teams of trained cleaners who visit client properties on recurring schedules. Day-to-day operations include customer acquisition and retention, crew scheduling and supervision, quality control, billing, and staff management in a labor-intensive service model.

CEO
Raychel Leong-Sullins
Founded
1982
FDD year
2024
States available
31

Item 7 · what it costs

The Vitals

Total investment
$119K – $148K
All-in to open one unit
Liquid capital
$30K – $40K
Cash you must have on hand
Franchise fee
$41K
Royalty
6.9%
Percentage of Gross Revenue · typical 6–8%
Ad fund
2.0%
typical 3–5%
Total fee load
51.9%
vs 9–13% typical

Item 19

Financial Performance

Avg gross sales
$932K
Per unit, per year
Median gross sales
Item 19 type
Sales Summary
Sample size
73 units
vs category median 32 · large
Range (low → high)
$25K$6.0M
Cohort dispersion
Transparency
3 / 5
vs category median 4 / 5 · below
Revenue rank41th
vs Cleaning - Commercial & Janitorial peers
Investment cost rank60th
Lower investment ranks lower (better)
Royalty rate rank30th
Lower royalty = lower percentile (better)
Unit count rank90th
vs Cleaning - Commercial & Janitorial peers
Risk score rank13th
Lower risk = lower percentile (better)

Item 20 · unit dynamics

The Growth Chart

Total units
346
Opened
6
Last reporting year
Closed
1
Turnover rate
0.3%
Company-owned
24
Corporate units in the system
% franchised
93%
vs corporate-owned
Net growth (yr3)
+1.6%
Net unit change last year
3-yr CAGR
-0.9%
Compounded over last 3 years
2022
322+5
Franchised units
2023
317
Franchised units
2024
325
Franchised units

Year-over-year franchised unit counts and net change. Source: FDD Item 20.

Item 20 · 29 states with active franchisees

The Territory Map

Derived from franchisee contact records. Shows states with at least one current operator — not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).

AK
ME
VT
NH
MA
RI
CT
NY
NJ
PA
DE
MD
DC
WA
OR
CA
NV
ID
MT
WY
UT
CO
AZ
NM
ND
SD
NE
KS
OK
TX
MN
IA
MO
AR
LA
WI
IL
MS
TN
MI
IN
KY
AL
OH
WV
GA
VA
NC
SC
FL
HI
Registered · 29 states
Not registered

States derived from franchisee phone area codes (Item 20). Approximate — ported numbers may show the original state, not the franchisee's current location.

Government records

SBA Loan Data

Aggregated from SBA 7(a) loan disclosures, public data unique to FranchiseVerdict.

Total loans
58
Loan volume
Avg loan
Default rate
0.0%
vs <3% typical · system-wide
5-yr default

FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17

Risk & Legal

42
Risk · 0-100
STRONG42 / 100

Maid Brigade presents moderate-to-cautious risk due to stagnant growth, undisclosed profitability, opaque fee structure with minimums, and lack of transparent Item 19 net income data.

Score breakdown · what drove the 42 / 100 rating

  1. 01MINORStagnant unit growth of only 1.6% YoY indicates mature or declining system momentum
  2. 02MEDAverage net income not disclosed in Item 19 prevents accurate ROI assessment and profitability validation
  3. 03MINORHigh royalty burden (6.9% + weekly minimums) combined with modest average revenue ($932K) limits margin flexibility
  4. 04MEDInitial investment of $119-148K appears high relative to disclosed profitability metrics
  5. 05HIGHGoing concern status is false, but combined with minimal growth suggests system stress

Severity inferred from the FDD text · not a regulatory classification

FDD Items 5, 6, 12, 17 · continued from Risk & Legal

Contract & Territory Detail

Territory
Household count
Protected territory
Yes
Initial term
10 years
Renewal term
10 years
Online sales rights
Restricted
Franchisor can compete
Yes
Hire a manager?
Allowed
Litigation count
0
Right of first refusal
Yes
Franchisor can buy back on resale
Mandatory arbitration
No
Jury trial waiver
Yes
Non-compete
2 yrs
Post-termination restriction
Owner-operator
Required
Governing law
Georgia

Item 11

Training & Operations

Classroom training
68 hrs
On-the-job training
37 hrs
POS system
MicroMaid
Operating tech stack

Item 20

Franchisee Contacts

Phone numbers extracted directly from this brand's FDD Item 20. After purchase, you'll also receive a list of validation questions tailored to this brand.

Franchisee contacts

74 numbers

Locked
(908) 735-••••
NJ
(301) 946-••••
MD
(918) 664-••••
OK

One-time purchase · CSV download · Validation questions included

FDD download

Maid Brigade · FDD (2024) PDF

Single-page checkout · instant download · CSV export of contacts available separately above