Maid BrigadeFranchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
FranchiseVerdict summary · 2026
A Maid Brigade franchise requires a total initial investment of $119K – $148K, including a $41K franchise fee and an ongoing 6.9% royalty[2]. Per the 2024 FDD, average unit revenue was $932K[2]. SBA 7(a) loans show a 17.1% charge-off rate across 51 loans[1]. Verdict grade: B. Run a live ROI scan →
Data last verified June 18, 2026 · figures per the 2024 FDD issuance
Overview
- Investment
- $119K – $148K
- 46th pct Cleaning & Ma…
- Avg gross sales
- $932K
- 33rd pct Cleaning & Ma…
- Royalty
- 6.9%
- 27th pct Cleaning & Ma…
- Units
- 346
- 77th pct Cleaning & Ma…
- SBA default
- 17.1%
- system-wide median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = >15% above Cleaning & Maintenance avg · No shading = within ±15% · Red = >15% below avg · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Each dollar invested generates 7.0x in gross revenue, well above the typical 1.5-2.5x range.
Franchising since 1984. Systems this mature have refined operations and brand recognition.
Bottom line
- Total investment $119K – $148K including a $41K franchise fee, 6.9% ongoing royalty.
- Average unit revenue of $932K/year.
- Verdict B (Above Average) with a risk score of 55/100. SBA loan charge-off rate of 17.1% across 51 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2024).
Item 1 · who you're contracting with
The Franchisor
- Legal entity
- Maid Brigade, Inc.
- Incorporated in
- DE
- HQ
- Four Concourse Parkway, Suite 200, Atlanta, Georgia 30328
- Auditor
- Bennett Thrasher LLP
- Audited financials
- Franchisor revenue
- $5.0M
- vs $4.8M prior year
Overview
About
Franchisees operate residential and commercial cleaning services, managing teams of trained cleaners who visit client properties on recurring schedules. Day-to-day operations include customer acquisition and retention, crew scheduling and supervision, quality control, billing, and staff management in a labor-intensive service model.
- CEO
- Raychel Leong-Sullins
- Headquarters
- GA
- Founded
- 1982
- FDD year
- 2024
- States available
- 31
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $41K | $41K |
| Working capital (3–6 mo) | $30K | $40K |
| Equipment, build-out, other | $48K | $67K |
| Total initial investment | $119K | $148K |
Source: Maid Brigade 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Single-unit · estimated
Returns at a glance
Indicative numbers using FDD Item 7 / Item 19 inputs and category-benchmarked cost ratios. Full single-unit, 25-unit portfolio, and LBO models (with every input editable to stress-test your own scenario) live on the financials page.
Store EBITDA · annual
$94K
10.1% margin
Unlevered ROIC
56%
EBITDA / total invested capital
Payback
21 mo
cash-on-cash, unlevered
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $119K – $148K
- Near category avg vs category
- Liquid capital req'd
- $30K – $40K
- Near category avg vs category
- Franchise fee
- $27K – $41K
- Better than avg vs category
- Royalty
- 6.9%
- percentage_of_gross · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 51.9%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.9% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $43 |
| Transfer fee | $10K |
| Renewal fee | $1K |
| Total fee load | 51.9% of rev |
At 51.9% total fee load, roughly $484K per year goes to the franchisor before you pay a single operating expense.
Financial Performance
- Avg gross sales
- $932K
- Per unit, per year
- Median gross sales
- N/A
- Item 19 type
- Sales Summary
- Sample size
- 73 units
- vs category median 31 · large
- Range (low → high)
- $25K→$6.0M
- Cohort dispersion (min → max)
- Transparency
- 3 / 5
- vs category median 4 / 5 · below
Compared against 204 Cleaning & Maintenance brands
Revenue is 7.0x the investment midpoint. At typical franchise margins, this suggests a payback under 3 years.
vs Cleaning & Maintenance averages
How Maid Brigade Compares
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 346
- Opened
- 6
- Last reporting year
- Closed
- 1
- Turnover rate
- 0.3%
- Company-owned
- 24
- Corporate units in the system
- % franchised
- 93%
- vs corporate-owned
- Net growth (yr3)
- +1.6%
- Net unit change last year
- 3-yr CAGR
- -0.9%
- Compounded over last 3 years
3-year detail · Item 20
- Transfers (3yr)
- 8
Last reporting year only, multi-year history not disclosed in this brand's FDD.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 51
- Loan volume
- $9.5M
- Median loan
- $107K
- 50th percentile
- Charge-off rate
- 17.1%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 81.8%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 29
- Defaults
- 6
Vintage analysis
Maid Brigade charge-off rate by loan vintage
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Maid Brigade's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 17-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
Risk analysis
FranchiseVerdict rating + FDD Items 3, 5, 6, 12, 17
Risk & Legal
Maid Brigade presents moderate-to-cautious risk due to stagnant growth, undisclosed profitability, opaque fee structure with minimums, and lack of transparent Item 19 net income data.
Audited financials (Item 21)
Yes · Bennett Thrasher LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
Score breakdown · what drove the 55 / 100 rating
- 01MINORStagnant unit growth of only 1.6% YoY indicates mature or declining system momentum
- 02MEDAverage net income not disclosed in Item 19 prevents accurate ROI assessment and profitability validation
- 03MINORHigh royalty burden (6.9% + weekly minimums) combined with modest average revenue ($932K) limits margin flexibility
- 04MEDInitial investment of $119-148K appears high relative to disclosed profitability metrics
- 05HIGHGoing concern status is false, but combined with minimal growth suggests system stress
Severity inferred from the FDD text · not a regulatory classification
FDD Items 5, 6, 12, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Household count |
| Protected territory | Yes |
| Online sales rights | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | Georgia |
| Litigation count | 0 |
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 37 hrs
- POS system
- MicroMaid
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MicroMaid
Item 20 · call current owners
Franchisee Contacts
74 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Maid Brigade · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Maid Brigade franchise?
The total investment to open a Maid Brigade franchise ranges from $119K – $148K, with an initial franchise fee of $41K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Maid Brigade franchise owners earn?
According to Item 19 of the Maid Brigade FDD, the average gross sales per unit is $932K. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
What is Maid Brigade's franchise failure rate?
Based on SBA 7(a) loan data, Maid Brigade has a charge-off rate of 17.1% across 51 loans, meaning 17.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Maid Brigade franchise locations are there?
As of their most recent FDD filing, Maid Brigade has 346 total units in the United States. 6 new units were opened in the latest reporting year.
Is Maid Brigade a good franchise to buy?
FranchiseVerdict rates Maid Brigade as a B-grade franchise with a risk score of 55 out of 100, based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.