Maid Brigade Franchise Cost, Revenue & Review 2026
- Investment
- $119K – $148K
- Disclosed sales
- $945K
- gross sales, not profit
- SBA charge-off
- 17.1%
- on 51 loans
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Maid Brigade is a residential cleaning franchise providing recurring, eco-friendly house cleaning with trained teams. Franchisees run a route-based operation managing crews, scheduling, and customer retention.
FranchiseVerdict summary · 2026
A Maid Brigade franchise requires a total initial investment of $119K – $148K, including a $27K – $41K franchise fee and an ongoing 6.9% royalty[2]. Per the 2024 FDD, average revenue per franchisee was $945K. This franchisor reports Item 19 per franchisee rather than per outlet, so the figure is not comparable with per-outlet averages[2]. SBA 7(a) loans show a 17.1% charge-off rate across 51 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Sources, dates and evidence
FDD issued: 2024 filing · Data extracted: · Last cited check: · Staleness risk: high - figures are from a filing two or more years old
Evidence: strong✓ Investment (Item 7)✓ Item 19 status✓ Units and owners (Item 20)✓ SBA loan coverage✓ Litigation (Item 3)✓ Financial statements (Item 21)✓ Franchisor identityhow this is scored6 of 7 headline figures on this page cite a page of the filing; the rest are marked “Not cited” beside the figure.
Overview
- Investment
- $119K – $148K
- 47th pct Cleaning & Ma…
- Avg gross sales
- $945K
- Per franchisee, not per outlet
- Royalty
- 6.9%
- 37th pct Cleaning & Ma…
- Units
- 346
- 80th pct Cleaning & Ma…
- SBA charge-off
- 17.1%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance median · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $119K – $148K including a $27K franchise fee, 6.9% ongoing royalty.
- RETURNSAverage revenue per franchisee of $945K/year. Averaged per franchisee, not per outlet - not comparable with per-outlet figures.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better). SBA loan charge-off rate of 17.1% across 51 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- GROWTHPositive: net +5 franchised outlets in the latest year (6 opened, 1 closed) (Item 20).
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Maid Brigade, Inc.
- CEO title
- President
- Raychel Leong-Sullins
- Incorporated in
- DE
- HQ
- Four Concourse Parkway, Suite 200, Atlanta, Georgia 30328
- Auditor
- Bennett Thrasher LLP
- Audited financials
- Franchisor revenue
- $4.8M
- vs $4.8M prior year
Overview
About
- CEO
- Raychel Leong-Sullins
- Headquarters
- GA
- Founded
- 1982
- FDD year
- 2024
- States available
- 31
Can you afford it, and what does the money buy?
Entry cost runs 21% below the typical cleaning & maintenance franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $27K | $27K |
| Working capital (3–6 mo) | $30K | $40K |
| Equipment, build-out, other | $62K | $81K |
| Total initial investment | $119K | $148K |
Source: Maid Brigade 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $119K – $148K
- Middle of category vs category
- Liquid capital req'd
- $30K – $40K
- Middle of category vs category
- Franchise fee
- $27K – $41K
- Top 40% of category vs category
- Royalty
- 6.9%
- Tiered by sales volume · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 51.9%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.9% of gross sales |
| Marketing / ad fund | 2.0% |
| Technology fee | $936 |
| Training fee | $9K |
| Transfer fee | $10K |
| Renewal fee | $1K |
| Inventory (initial) | $5K – $5K |
| Total fee load | 51.9% of rev |
At 51.9% total fee load, roughly $491K per year per franchisee goes to the franchisor before you pay a single operating expense.
What do units actually make?
Average unit sales run 76% above the cleaning & maintenance norm.
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
Source: FDD 2024 · Item 19
Single-unit · not modelled
Returns at a glance
An FDD discloses gross sales, not profit, and the operating costs that turn one into the other are in no filing. We publish no modelled return for Maid Brigade until someone supplies them — yours, in the models below.
—
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
Total invested capital · disclosed
$169K
Item 7 initial investment plus working capital, as filed — the one figure here that needs no assumption.
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
What one unit earns on your invested capital
Model A · Single-Unit Return
Computes unlevered return on invested capital (ROIC) for a single franchise unit, read against the 30–60% reference band · Yale SOM, Post-MBA Path Exhibit 2 (2023). Below that band a passive index fund likely outperforms; above it the franchisor has pricing power you're subsidizing.
Note: Item 19 revenue is what the franchisor discloses, and it is the top line only — gross sales are not profit. No FDD discloses the operating costs that turn one into the other, so those fields start empty and nothing is modelled until you supply them from your own lease quote, labor market and build-out budget.
Returns model · single-unit ROIC
What would one Maid Brigade unit return on the cash you put in?
Illustrative category typicals — not sourced to any filing, survey or sample. Replace them with figures from franchisee validation calls before you rely on the output.
Unlevered ROIC · per unit
Your modelled return on total invested capital, before any debt financing.
—
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
What 25 units return when you use SBA financing
Model B · Return on Equity: Debt-Financed Acquisition
Models a 25-unit portfolio acquisition financed with an SBA 7(a) loan. Shows equity IRR (your return on cash invested), DSCR (how safely the cash flow covers debt service), and the capital stack (SBA + seller + equity breakdown).
This is the “search fund” or “entrepreneurship through acquisition” scenario: you buy an existing multi-unit operator, use leverage to amplify returns, and either operate or hire management. The 25-unit size is the typical minimum for an SBA-backed franchise portfolio acquisition to pencil as a full-time income.
What “return on equity” means here: if you put in $500K of your own cash and the business generates enough EBITDA to pay down debt and grow, your equity IRR is the annual return on that $500K, including the value created when you eventually sell. Target IRR for a search fund is typically 25–35%.
Not modelled yet
An FDD discloses gross sales, not profit. We hold no sourced figure for COGS, labour, rent / occupancy and other operating costs, and will not substitute an assumed one. Enter your own and the model runs on your assumptions.
A 25-unit return is built on a per-unit EBITDA. Fill in the operating costs in Model A above and this model runs on that figure, or take the whole scenario to the full ROI workbench, where the portfolio and LBO models accept your own per-unit economics directly.
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
Averaged per franchisee, not per outlet - not comparable with per-outlet figures
- Avg gross sales
- $945K
- Per franchisee, per year — not per outlet
Gross sales are revenue before expenses — not profit. Actual owner earnings depend on rent, labor, royalties, marketing fees, and debt service.
- Item 19 type
- tertile breakdown by gross revenue
- Sample size
- 73 franchisees
- vs category median 32 · large
- Range (low → high)
- $25K→$6.0MCited, not corroborated — printed on page 38 of the 2024 FDD. Nothing else in our record independently restates or re-derives it.
- Cohort dispersion (min → max)
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 3 / 10
- vs category median 4 / 10 · below
Compared against 191 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Unit economics
The average franchisee generates $945K/year in gross sales.
Fee burden
Total ongoing fee load of 51.9% — above the Cleaning & Maintenance median of 8.3%.
Disclosure
Transparency score 3/10 — moderate disclosure depth. Average and range data are available but detailed cohort breakdowns may be limited.
Operator retention
System roughly stable (-0.9% 3-year CAGR) with 346 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance medians
How Maid Brigade Compares
Per franchisee, not per outlet - the category median is per-outlet only, so no comparison is shown
Category median of published Cleaning & Maintenance brands that report the figure; the middle half spans the 25th to 75th percentile and n counts the brands behind it. Medians are used because a few very large systems pull an average far from the typical brand. Revenue is disclosed gross sales, not profit.
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 346
- Opened
- 6
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 0.3%
- Company-owned
- 24
- Corporate units in the system
- % franchised
- 93%
- vs corporate-owned
- Net growth (3-yr)
- -0.9%
- Net unit change over 3 years
- 3-yr CAGR
- -0.9%
- Compounded over last 3 years
Last fiscal year · Item 20 exits and transfers
- Terminated
- 0
- Not renewed
- 0
- Transferred
- 8
- Reacquired
- 0
- Franchisor bought back
- Projected new
- 11
- Franchisor's next-year forecast
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
Where the owners are · Item 20 owner list
74 current owners across 29 states.
- TX 10
- FL 9
- CA 7
- NY 5
- VA 4
- WA 4
- IL 3
- MD 3
- NJ 3
- AZ 2
- CT 2
- MA 2
- +17 more states
Counts only, from the list the franchisor prints in Item 20. Names and phone numbers are for your own due diligence and are not shown here.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 51
- Loan volume
- $9.5M
- Median loan
- $107K
- 50th percentile
- Charge-off rate
- 17.1%
- on 51 loans · rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 81.8%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 29
- Defaults
- 6
- Typical loan rate
- 8.0%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand above franchise avg ↑
- Jobs supported
- 644
- 7.6 per loan
- Lender concentration
- 12%
- top lender's share
Borrower mix: 36% went to startups / new businesses, 64% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Vintage analysis
Maid Brigade charge-off rate by loan vintage
Top lenders financing Maid Brigade franchisees
Showing 3 of 29 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Lender network · 7(a) + 504
SBA Lending Report
Full lending analysis for Maid Brigade from SBA 7(a) FOIA data.
- Principal loss rate
- 10.8%
- Avg SBA guarantee
- 72%
- Avg interest rate
- 7.99%
- Avg chargeoff amount
- $152K
- Lender concentration
- 11.9%
- Job velocity
- 7.6 per $100K
- NAICS benchmark
- 16.8%
- NAICS 561720
- Jobs supported
- 644
Top SBA lendersTop lender holds 12% of loans
| # | Lender | Loans | Volume | Default % |
|---|---|---|---|---|
| 1 | Wells Fargo Bank National Association | 5 | $1.2M | 0.0% |
| 2 | Popular Bank | 5 | $768K | 40.0% |
| 3 | United Midwest Savings Bank National Association | 3 | $450K | N/A |
| 4 | Banc of California | 2 | $900K | 0.0% |
| 5 | Bank of America, National Association | 2 | $130K | 0.0% |
| 6 | First-Citizens Bank & Trust Company | 2 | $294K | 50.0% |
| 7 | Zions Bank, A Division of | 2 | $245K | 0.0% |
| 8 | Glacier Bank | 2 | $150K | 0.0% |
| 9 | KeyBank National Association | 2 | $396K | 50.0% |
| 10 | BayFirst National Bank | 2 | $195K | N/A |
Geographic failure vector
| State | Loans | Defaults | Rate |
|---|---|---|---|
| CACalifornia | 6 | 0 | 0.0% |
| FLFlorida | 6 | 3 | 75.0% |
| NCNorth Carolina | 5 | 1 | 50.0% |
| TXTexas | 4 | 0 | 0.0% |
| IDIdaho | 2 | 0 | 0.0% |
| ILIllinois | 2 | 0 | 0.0% |
| INIndiana | 2 | 1 | 50.0% |
| OROregon | 2 | 0 | 0.0% |
| VAVirginia | 2 | 0 | 0.0% |
| WAWashington | 2 | 0 | 0.0% |
SBA 7(a) lending trend
Borrower profile
Source: SBA 7(a) + 504 FOIA loan-level data, matched by FranchiseVerdict
What could kill this investment?
SBA loans here charge off near the 16.0% national average.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Maid Brigade presents moderate-to-cautious risk due to stagnant growth, undisclosed profitability, opaque fee structure with minimums, and lack of transparent Item 19 net income data.
Litigation (Item 3)
Subject: officers or affiliates. The franchisor is not a named party in these cases.
No litigation required to be disclosed in this Disclosure Document.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Bennett Thrasher LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
FY2023 consolidated total revenues $4,794,321: Franchise and royalty fees $3,849,489; Product sales $0; Advertising fees $790,427; Other $154,405. Consolidated financials for Maid Brigade, Inc. and Subsidiary (MB Franchise Holdings parent of MB of Miami, LLC and MB Nashville Franchise, LLC). Item 8 separately discloses franchisor stand-alone total revenue of $3,982,635 for FY2023.
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 56 / 100 verdict
- 01MINORStagnant unit growth of only 1.6% YoY indicates mature or declining system momentum
- 02MEDAverage net income not disclosed in Item 19 prevents accurate ROI assessment and profitability validation
- 03MEDInitial investment of $119-148K appears high relative to disclosed profitability metrics
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 51.9% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | Exclusive territory |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 30,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | GA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in this Disclosure Document.
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 37 hrs
- Training location
- Virtual and franchisee offices; Blastoff at franchisee's own office
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee selects with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- MicroMaid
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MicroMaid
Item 20 · call current owners
Franchisee Contacts
74 owners to call
Name · phone · city · state. Extracted from FDD Item 20
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Maid Brigade franchise?
The total investment to open a Maid Brigade franchise ranges from $119K – $148K, with an initial franchise fee of $27K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Maid Brigade franchise owners earn?
According to Item 19 of the Maid Brigade FDD, the average gross sales per unit is $945K. Important context: Averaged per franchisee, not per outlet - not comparable with per-outlet figures. Note: this is gross revenue, not profit. Actual owner earnings vary based on location, operating costs, and management.
Who owns Maid Brigade?
Maid Brigade is franchised by Maid Brigade, Inc.. The FDD names no parent company. Source: FDD Item 1, 2024 filing.
What is Item 19 in the Maid Brigade FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Maid Brigade FDD and qualifies whose outlets they describe.
What is Maid Brigade's franchise failure rate?
Based on SBA 7(a) loan data, Maid Brigade has a charge-off rate of 17.1% across 51 loans, meaning 17.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Maid Brigade franchise locations are there?
As of their most recent FDD filing, Maid Brigade has 346 total units in the United States, including 322 franchised units and 24 company-owned units. 6 new units were opened in the latest reporting year.
Is Maid Brigade a good franchise to buy?
FranchiseVerdict rates Maid Brigade as a B-grade franchise with a verdict score of 56 out of 100 (higher is better). The grade is a deterministic score built from six weighted dimensions — financial health, unit economics, unit growth, scale, legal, and transparency — then calibrated against SBA loan charge-off rates and FDD age. Transparency is one of the six, so a filing that discloses less scores lower on that dimension than one that discloses more. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
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Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.