Maid Brigade Franchise Cost, Revenue & Review 2026
Data from FDD filing + SBA 7(a) records
Analysis by FranchiseVerdict Research · Methodology
Maid Brigade is a residential cleaning franchise providing recurring, eco-friendly house cleaning with trained teams. Franchisees run a route-based operation managing crews, scheduling, and customer retention.
FranchiseVerdict summary · 2026
A Maid Brigade franchise requires a total initial investment of $119K – $148K, including a $27K – $41K franchise fee and an ongoing 6.9% royalty[2]. The 2024 FDD does not disclose unit-level revenue (no Item 19). SBA 7(a) loans show a 17.1% charge-off rate across 51 loans[1]. FranchiseVerdict grade: B (Above average), an editorial assessment, not investment advice. Run a live ROI scan →
Data last verified · figures per the 2024 FDD issuance
Overview
- Investment
- $119K – $148K
- 47th pct Cleaning & Ma…
- Avg gross sales
- N/A
- Royalty
- 6.9%
- 29th pct Cleaning & Ma…
- Units
- 346
- 80th pct Cleaning & Ma…
- SBA charge-off
- 17.1%
- % of SBA 7(a) loans not repaid · median varies by category
Quick verdict · Cleaning & Maintenance · color = vs category peers
Green = favorable by >10% vs Cleaning & Maintenance avg · No shading = within ±10% · Red = unfavorable by >10% · Source: FDD filings + SBA 7(a)
Data from public FDD filings and SBA records. Not financial advice. Methodology
Bottom line
- COSTTotal investment $119K – $148K including a $27K franchise fee, 6.9% ongoing royalty.
- RETURNSFY2023 consolidated total revenues $4,794,321: Franchise and royalty fees $3,849,489; Product sales $0; Advertising fees $790,427; Other $154,405. Consolidated financials for Maid Brigade, Inc. and Subsidiary (MB Franchise Holdings parent of MB of Miami, LLC and MB Nashville Franchise, LLC). Item 8 separately discloses franchisor stand-alone total revenue of $3,982,635 for FY2023.
- RISKVerdict B (Above average), verdict score 56/100 (higher is better). SBA loan charge-off rate of 17.1% across 51 loans (above the 16% franchise average, based on all SBA 7(a) franchise lending, 2010–2025).
- DATAItem 19 reports tertile breakdown by gross revenue rather than annual gross sales, so unit revenue is not directly comparable. Ask franchisees directly for full unit-level revenue.
Item 1 · who you're contracting with
The Franchisor
Corporate structure & franchisor financials
- Legal entity
- Maid Brigade, Inc.
- Parent company
- None
- CEO title
- President
- Raychel Leong-Sullins
- Incorporated in
- DE
- HQ
- Four Concourse Parkway, Suite 200, Atlanta, Georgia 30328
- Auditor
- Bennett Thrasher LLP
- Audited financials
- Franchisor revenue
- $4.8M
- vs $4.8M prior year
Overview
About
- CEO
- Raychel Leong-Sullins
- Headquarters
- GA
- Founded
- 1982
- FDD year
- 2024
- States available
- 31
Can you afford it, and what does the money buy?
Entry cost runs 57% below the typical cleaning & maintenance franchise.
Source: FDD 2024 · Items 5–7
FDD Item 7 · 2024 filing
Initial investment breakdown
| Cost component | Low | High |
|---|---|---|
| Initial franchise fee | $27K | $27K |
| Working capital (3–6 mo) | $30K | $40K |
| Equipment, build-out, other | $62K | $81K |
| Total initial investment | $119K | $148K |
Source: Maid Brigade 2024 FDD, Items 5 and 7[2]. “Equipment, build-out, other” is computed as total minus disclosed line items above.
Item 7 · what it costs to open + operate
The Vitals
- Total investment
- $119K – $148K
- Middle of category vs category
- Liquid capital req'd
- $30K – $40K
- Middle of category vs category
- Franchise fee
- $27K – $41K
- Top 40% of category vs category
- Royalty
- 6.9%
- tiered · typical 6–8%
- Ad fund
- 2.0%
- typical 3–5%
- Total fee load
- 51.9%
- vs 9–13% typical
Ongoing fees · Item 6
| Fee | Amount |
|---|---|
| Royalty | 6.9% of gross sales |
| Marketing / ad fund | 2.0% of gross sales |
| Technology fee | $936 |
| Training fee | $9K |
| Transfer fee | $10K |
| Renewal fee | $1K |
| Inventory (initial) | $5K – $5K |
| Total fee load | 51.9% of rev |
What do units actually make?
Source: FDD 2024 · Item 19
ROI & LBO modelsSingle-unit · 25-unit portfolio · editable
Maid Brigade did not disclose financial performance in FDD Item 19. The ROIC and return models require Item 19 revenue. Without it all inputs are estimates. You can still run the calculator with your own assumptions by entering an expected revenue figure.
Returns model · single-unit ROIC
What would one Maid Brigade unit return on the cash you put in?
Unlevered ROIC · per unit
Estimated return on your total franchise investment, before any debt financing.
45%
Within the 30–60% "attractive franchise" band
These models are for research and scenario planning only. Not investment advice. Actual results depend on your specific location, management, and market conditions. Consult a franchise attorney and accountant before signing any franchise agreement.
Item 19 · Source: 2024 FDD
Financial Performance
FY2023 consolidated total revenues $4,794,321: Franchise and royalty fees $3,849,489; Product sales $0; Advertising fees $790,427; Other $154,405. Consolidated financials for Maid Brigade, Inc. and Subsidiary (MB Franchise Holdings parent of MB of Miami, LLC and MB Nashville Franchise, LLC). Item 8 separately discloses franchisor stand-alone total revenue of $3,982,635 for FY2023.
- Item 19 type
- tertile breakdown by gross revenue
- Sample size
- 73 franchisees
- vs category median 32 · large
- Range (low → high)
- $25K→$6.0M
- Cohort dispersion (min → max)
- Reporting year
- 2023
- Fiscal year the figures cover
- Source filing
- FDD 2024
- Disclosed in the 2024 filing, covering 2023
- Transparency
- 3 / 10
- vs category median 4 / 10 · below
Compared against 192 Cleaning & Maintenance brands
Operator outlook
What the numbers say
Data-driven interpretation of this brand's financial disclosures, fee structure, and system trajectory.
Fee burden
Total ongoing fee load of 51.9% — above the Cleaning & Maintenance average of 9.7%.
Disclosure
Item 19 reports tertile breakdown by gross revenue rather than annual gross sales, so unit revenue is not directly comparable.
Operator retention
System roughly stable (-0.9% 3-year CAGR) with 346 units.
Source: FDD Item 19 financial performance representations and publicly filed FDD data. Past performance is not indicative of future results. Verify all figures with the franchisor and current franchisees before making any investment decision.
vs Cleaning & Maintenance averages
How Maid Brigade Compares
Is the system healthy?
Source: FDD 2024 · Item 20
Unit growth
Item 20 · unit dynamics
The Growth Chart
- Total units
- 346
- Opened
- 6
- Last reporting year
- Closed
- 1
- Terminated
- 0
- Franchisor ended the franchise (per Item 20)
- Non-renewed
- 0
- Term expired, not renewed (per Item 20)
- Turnover rate
- 7.5%
- Company-owned
- 24
- Corporate units in the system
- % franchised
- 93%
- vs corporate-owned
- Net growth (3-yr)
- -0.9%
- Net unit change over 3 years
- 3-yr CAGR
- -0.9%
- Compounded over last 3 years
3-year detail · Item 20
- Opened (3yr)
- 13
- Closed (3yr)
- 24
- Terminated (3yr)
- 0
- Non-renewed (3yr)
- 0
- Transfers (3yr)
- 49
- Reacquired (3yr)
- 0
- Franchisor bought back
Year-over-year franchised unit counts and net change. Source: FDD Item 20.
Item 20 · 29 states with active franchisees
The Territory Map
Derived from franchisee contact records. Shows states with at least one current operator. Not where the franchisor is registered to sell new units (that data is re-extracting in a future refresh).
States derived from franchisee contact records (FDD Item 20). Shows states with at least one current operator on file. Full state registration data (Item 12) will appear on a future FDD refresh.
SBA loan performance
Government records
SBA Loan Data
Aggregated from SBA 7(a) and 504 loan disclosures, public data unique to FranchiseVerdict.
- Total loans
- 51
- Loan volume
- $9.5M
- Median loan
- $107K
- 50th percentile
- Charge-off rate
- 17.1%
- rates vary by category · see methodology
Historical SBA 7(a) lending data, not predictive of future performance. How SBA charge-off rates are calculated
- Repayment rate (PIF)
- 81.8%
- 5-yr charge-off
- N/A
- Loans approved 2021+
- Active lenders
- 29
- Defaults
- 6
- Typical loan rate
- 8.0%
- avg rate to borrowers
- Franchised industry avg
- 15.4%
- brand above franchise avg ↑
- Jobs supported
- 644
- 7.6 per loan
- Lender concentration
- 12%
- top lender's share
Borrower mix: 36% went to startups / new businesses, 64% to established operators
Franchise vs independent — in janitorial services, franchised businesses charge off at 15.4% vs 22.8% for independents — franchising is associated with 32% lower SBA default risk in this category.
Vintage analysis
Maid Brigade charge-off rate by loan vintage
Top lenders financing Maid Brigade franchisees
Showing 3 of 29 lenders. The full breakdown — every lender, state distribution, interest rates & risk ratings — is in the SBA Lending Report below.
Explore lender portfolios on Bank Reports or regional data on State Reports.
Premium insight
SBA Lending Report
Deep-dive into Maid Brigade's SBA lending history: lender network, geographic footprint, interest rates, and more.
SBA Lending Report
- Principal loss rate and NAICS industry benchmark
- 10 lenders with concentration factor
- Per-state charge-off rates across 15 states
- Startup risk premium and job creation velocity
- 17-year lending trend
- SBA 504 real estate/equipment data
Instant access. No subscription.
What could kill this investment?
SBA loans here charge off near the 16.0% national average.
Source: SBA 7(a) FOIA · FDD Items 3, 21
Risk analysis
FranchiseVerdict rating + FDD Items 3, 4, 8, 16, 21
Risk & Legal
Maid Brigade presents moderate-to-cautious risk due to stagnant growth, undisclosed profitability, opaque fee structure with minimums, and lack of transparent Item 19 net income data.
Litigation (Item 3)
No litigation required to be disclosed in this Disclosure Document.
Bankruptcy (Item 4)
None disclosed
Audited financials (Item 21)
Yes · Bennett Thrasher LLP
Franchisor revenue (Item 21)
Franchisor entity revenue (not unit-level)
ⓘ These are the parent company's consolidated financials (the parent guarantees the franchisor), not this brand's standalone results — the figure reflects the whole corporate group, not this brand alone.
Supplier relationship · Items 8 & 16
- Franchisor sells you products: Yes
- Kickbacks from required suppliers: No
- Must buy proprietary products: Yes
- Restricted to system-approved products: Yes
- Can negotiate own supplier terms: No
Score breakdown · what drove the 56 / 100 verdict
- 01MINORStagnant unit growth of only 1.6% YoY indicates mature or declining system momentum
- 02MEDAverage net income not disclosed in Item 19 prevents accurate ROI assessment and profitability validation
- 03MEDInitial investment of $119-148K appears high relative to disclosed profitability metrics
- 04HIGHGoing concern status is false, but combined with minimal growth suggests system stress
Severity inferred from the FDD text · not a regulatory classification
What are you signing up for?
Ongoing fees run about 51.9% of sales (royalty + ad fund), before rent and labor.
Source: FDD 2024 · Items 11, 12, 17
FDD Items 12, 15, 17 · continued from Risk & Legal
Contract & Territory Detail
| Initial term | 10 years |
|---|---|
| Renewal term | 10 years |
| Allowed renewalsℹ | 1 |
| Territory type | exclusive |
| Protected territory | Yes |
| Exclusive territoryℹ | Yes |
| Territory population | 30,000 |
| Online sales rightsℹ | Restricted |
| Franchisor can compete | Yes |
| Hire a manager? | Allowed |
| Owner-operator | Required |
| Non-compete (years)ℹ | 2 years |
| Right of first refusalℹ | Yes |
| Transfer requires consent | Yes |
| Termination notice | 30 days |
| Mandatory arbitration | No |
| Jury trial waiver | Yes |
| Governing law | GA |
| Litigation count | 0 |
View Item 3 litigation summary
No litigation required to be disclosed in this Disclosure Document.
Items 10, 11
Training & Operations
- Classroom training
- 68 hrs
- On-the-job training
- 37 hrs
- Training location
- Virtual and franchisee offices; Blastoff at franchisee's own office
- Ongoing training
- Required
- Time to open
- 6 mo
- From signing to launch
- Site selection
- Franchisee selects with franchisor approval
- Franchisor financing
- Not offered
- Item 10
- POS system
- MicroMaid
- Operating tech stack
Items 5 & 11
Franchisor Support
Technology: MicroMaid
Item 20 · call current owners
Franchisee Contacts
74 owners to call
Name · phone · city · state. Extracted from FDD Item 20
FDD download
Maid Brigade · FDD (2024) PDF
Frequently asked questions
Frequently Asked Questions
How much does it cost to open a Maid Brigade franchise?
The total investment to open a Maid Brigade franchise ranges from $119K – $148K, with an initial franchise fee of $27K. This includes real estate, equipment, inventory, and working capital as disclosed in their Franchise Disclosure Document (FDD).
What do Maid Brigade franchise owners earn?
Maid Brigade does not disclose average franchise owner earnings in their FDD Item 19. Not all franchisors are required to make financial performance representations. We recommend asking existing franchisees directly about their financial experience.
What is Item 19 in the Maid Brigade FDD?
The FDD section where a franchisor may disclose financial performance of its outlets. Disclosure is optional and formats vary; figures are typically gross sales, which is revenue before expenses, not profit. FranchiseVerdict extracts these figures directly from the Maid Brigade FDD and qualifies whose outlets they describe.
What is Maid Brigade's franchise failure rate?
Based on SBA 7(a) loan data, Maid Brigade has a charge-off rate of 17.1% across 51 loans, meaning 17.1% of franchise loans were charged off. Charge-off rates are one proxy for franchise risk, though they do not capture all closures. This data comes from FOIA-sourced SBA lending records.
How many Maid Brigade franchise locations are there?
As of their most recent FDD filing, Maid Brigade has 346 total units in the United States, including 322 franchised units and 24 company-owned units. 6 new units were opened in the latest reporting year.
Is Maid Brigade a good franchise to buy?
FranchiseVerdict rates Maid Brigade as a B-grade franchise with a verdict score of 56 out of 100 (higher is better), based on our analysis of investment costs, revenue data, SBA loan performance, and growth trends. Our rating is based solely on publicly available FDD and government data; we recommend speaking with current franchisees before making any investment decision. This is not investment advice.
Data sourced from public FDD filings and SBA 7(a) FOIA records. Not financial advice.
For franchisors
Are you the franchisor?
If you represent Maid Brigade, you can request corrections or provide updated information.
Other Cleaning & Maintenance franchises
Compare similar franchise opportunities in the Cleaning & Maintenance category
Data extracted from public FDD filings and SBA 7(a) loan disclosures (FOIA). This information is provided for research purposes only and does not constitute financial, legal, or investment advice. Verify all figures with the franchisor's current Franchise Disclosure Document before making any investment decision.